4.1.4

'101688'

'19'

'開咖啡店的swot分析 開咖啡館的優勢和劣勢'

'8041'

'咖啡店,swot,分析,市場分析,優'

'開咖啡店的swot分析，市場分析優勢S1、原材料成本較低2、位置好地理上更接近受衆節省顧客時間成本方便消費者入店消費。3、人口流量大學校周圍也存在上班族4、目標顧客顯著學生們易於結隊消費人羣集中易產生'

'120'

'1'

'未知'

'9'

'/views-101688'

'0'

'0'

'202.105.58.54-56531'

'2017-05-14 14:43:45'

'2023-04-28 16:51:17'

'100917'

'咖啡網'

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'<p class="p1" style="margin-top: 0px; margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; white-space: normal; text-align: center;"><strong><span style="font-size: 16px;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</span></strong></p><p class="p2" style="margin-top: 0px; margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 13px; line-height: normal; font-family: &quot;PingFang SC&quot;; white-space: normal; text-align: center;"><strong><span style="font-size: 16px;">更多精品咖啡豆請加私人微信前街咖啡，微信號：<span class="s1" style="font-size: 16px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: &quot;Helvetica Neue&quot;;">qjcoffeex</span></span></strong></p><p><br/>
	　<span style="color: rgb(0, 0, 0);">　開咖啡店的swot分析，市場分析<br/></span></p><p><br/></p><p><span style="color: rgb(0, 0, 0);"><strong>　　優勢S</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、原材料成本較低</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、位置好地理上更接近受衆節省顧客時間成本方便消費者入店消費。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　3、人口流量大學校周圍也存在上班族</span></p><p><span style="color: rgb(0, 0, 0);">
	　　4、目標顧客顯著學生們易於結隊消費人羣集中易產生示範和模仿消費效應。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　5、前景好價格實惠在學生羣體中的發展空間大</span></p><p style="text-align: center;"><br/></p><p><span style="color: rgb(0, 0, 0);"><strong>　　劣勢W</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、市場競爭大周邊知名咖啡廳較多。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、實力上不及其他知名咖啡廳管理經驗不足影響力比較薄弱</span></p><p><span style="color: rgb(0, 0, 0);">
	　　3、資金不充裕不能滿足各種消費人羣各式各樣的需求</span></p><p><span style="color: rgb(0, 0, 0);">
	　　4、競爭對手開店時間較早技術嫺熟有做各種口味咖啡的經驗</span></p><p><span style="color: rgb(0, 0, 0);"><br/></span></p><p><span style="color: rgb(0, 0, 0);"><strong>　　機會O</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、市場對產品的需求大目標人羣對產品的選擇需要大。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、目前校園消費羣體集中消費潛力巨大。商業圈流量大開拓市場希望大。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　3、消費者尤其是大學生對咖啡的瞭解和認同在意識上有很大的增長趨勢</span></p><p><span style="color: rgb(0, 0, 0);">
	　　4、消費者大多是學生和年輕上班族一旦形成習慣和消費偏好易於形成忠誠顧客。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　5、資料研究表明每天一杯咖啡對人體有各方面的好處網絡上也隨處可見其益處。</span></p><p><span style="color: rgb(0, 0, 0);"><br/></span></p><p><span style="color: rgb(0, 0, 0);"><img src="https://m.gafei.com/uploadfile/ueditor/image/202304/1682671786279160.jpg" title="WechatIMG6572" alt="WechatIMG6572"/></span></p><p><span style="color: rgb(0, 0, 0);"><strong>　　</strong></span></p><p><span style="color: rgb(0, 0, 0);"><strong>&nbsp; &nbsp; &nbsp; 威脅T</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、消費人羣需求變化多樣。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、市場價格變換大不利於店鋪穩定發展。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　3、潛在競爭者多知名咖啡廳容易分流消費者</span></p><p><span style="color: rgb(0, 0, 0);">
	　　4、一旦經營成功很可能會吸引其他創業者跟進模仿增加新的競爭者。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　5、市場佔有率低沒有連鎖機構且周圍奶茶店中均有咖啡飲品分流消費者</span></p><p><span style="color: rgb(0, 0, 0);"><br/></span></p><p><span style="color: rgb(0, 0, 0);"><strong>　　SO戰略</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、 消費人羣觀念時尚開發主打咖啡飲品形成本咖啡店的鎮店飲品。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、 消費人羣流量大市場需求大發展多色多樣的甜品吸引顧客眼球刺激潛在消費者</span></p><p><span style="color: rgb(0, 0, 0);">
	　　3、 形成自己的品牌咖啡實行每天店內的營業目標策略</span></p><p><span style="color: rgb(0, 0, 0);"><br/></span></p><p><span style="color: rgb(0, 0, 0);"><strong>　　WO戰略</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、 探究其他知名咖啡店的成功經驗在此基礎上形成一套全面的本店經營方案</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、 借鑑成功咖啡店的管理經驗及其咖啡製作技術</span></p><p><span style="color: rgb(0, 0, 0);">
	　　3、 引進先進技術經驗提高創新能力不斷推出新品</span></p><p><span style="color: rgb(0, 0, 0);"><br/></span></p><p><span style="color: rgb(0, 0, 0);"><strong>&nbsp; &nbsp; &nbsp;ST戰略</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、 集中優勢抓住忠實顧客防止流失</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、 以專取勝以特色取勝培養顧客羣</span></p><p><span style="color: rgb(0, 0, 0);">
	　　3、 採取不同消費層次戰略擴大消費者的層次要求迎合各個消費層次的顧客的要求</span></p><p><span style="color: rgb(0, 0, 0);"><strong>　<img src="https://m.gafei.com/uploadfile/ueditor/image/202304/16826718232f6ee3.jpg" title="WechatIMG6571" alt="WechatIMG6571"/></strong></span></p><p><span style="color: rgb(0, 0, 0);"><strong>　</strong></span></p><p><span style="color: rgb(0, 0, 0);"><strong>&nbsp; &nbsp; &nbsp;WT戰略</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、 以形成連鎖機構爲目標不斷提高市場佔有率</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、 優化產品強調特色在激烈的競爭中脫穎而出預防外來模仿者的威脅</span></p><p><span style="color: rgb(0, 0, 0);"><strong>　</strong></span></p><p><span style="color: rgb(0, 0, 0);"><strong>&nbsp; &nbsp; &nbsp;使命描述</strong></span></p><p><span style="color: rgb(0, 0, 0);">
	　　1、 本店的主要經營對象是高校師生爲他們提供時尚、健康及休閒的交流場所。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　2、 根據顧客的口味不斷更新店內的產品最大化滿足消費者的不同需求。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　3、 時刻關注市場形勢跟進市場步調得消費者認可</span></p><p><span style="color: rgb(0, 0, 0);">
	　　4、 引進先進技術要求口感最適不斷創新新口味</span></p><p><span style="color: rgb(0, 0, 0);">
	　　5、 本店的基本理念是一切爲了顧客讓顧客有種溫馨的感覺獲得消費者的認可創造更多的忠誠顧客。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　6、 以不同價格適應不同層次的消費者在性價比方面有很高的聲譽有質量保證創造健康美味的飲品使顧客是衝着我們店鋪的良好口碑而來。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　7、 努力在一年之內獲取可觀的收入爭取在兩年之內開另一家分店最終創造出全國連鎖機構。</span></p><p><span style="color: rgb(0, 0, 0);">
	　　8、 文明、健康追求質量保證</span></p><p><span style="color: rgb(0, 0, 0);">
	　　9、 對於本店的僱員努力提高員工價值不斷給他們提供廣闊的發展空間培養他們各方面的技術職能提供優良的工作環境和條件。</span></p><p><span style="color: rgb(0, 0, 0);"><br/></span></p>'

'咖啡店,swot,分析,市場分析,優'

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'開咖啡店的swot分析 開咖啡館的優勢和劣勢_咖啡館經營_中國咖啡網'

'咖啡店,swot,分析,市場分析,優'

'開咖啡店的swot分析，市場分析優勢S1、原材料成本較低2、位置好地理上更接近受衆節省顧客時間成本方便消費者入店消費。3、人口流量大學校周圍也存在上班族4、目標顧客顯著學生們易於結隊消費人羣集中易產生'

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'/views-101688-[page].html'

''

'https://test.gafei.com/views-101688'

array (
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  'c' => 'show',
  'id' => '101688',
  'm' => 'index',
)