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'<p style="text-align: center; ">
<img alt="" src="/uploads/allimg/150831/3-150S1095143K0.jpg" /></p>
<p>
越來越多的咖啡館和工作室喜歡標榜自己爲精品咖啡，網絡上鋪天蓋地的宣傳如同"中國夢"一樣，號召着精品咖啡的時代即將到來。那麼問題來了，什麼是精品咖啡?</p>
<p>
第三波咖啡究竟有多傳神暫且不說，咖啡首先是飲品，其次是文化，最後是生活。任何事物都可以具備產品和文化的雙重屬性，只是從產品談，太實，從文化講，太虛。亦虛亦實方爲真。文化體驗雙豐收纔是大快人心，喜聞樂見的。</p>
<p>
第三波咖啡藉着最近幾年的互聯網風頭在國內開花結果，每年都有着翻天覆地的變化，看似欣欣向榮的外表下，卻有着一些無法控制的隱患。也許猝不及防就會出現，也許只是我杞人憂天也不得而知。</p>
<p>
一.越來越低的准入門檻</p>
<p>
要說咖啡館的靈魂是咖啡，咖啡的靈魂是咖啡師，其實一點都不爲過，然而手工業已經在工業社會退化爲組合拼裝，我們可以很簡單就從半成品組裝成一件合格的成品，消費者並不會注重於任何一個環節。儘管類似行業的精神應該是工匠精神，但是工匠不意味着廉價勞動力以及片面的知識拼湊，咖啡師這個光環的含金量究竟有多少，有待研究。</p>
<p>
二.標準與感官傻傻分不清楚</p>
<p>
千言萬語匯成一句話，咖啡要的就是好喝。然而咖啡是否真的好喝，但是好喝卻可以大做文章。</p>
<p>
首先名牌就是好喝，你無法和拿星巴克自拍的人吐槽星巴克拿鐵有多離譜，別人會認爲你偏執怪異，也許其他品牌也是類似，就事論事並不是一個很好的宣傳工具。</p>
<p>
其次深烘豆破壞風味，爲第三波所排斥。但是在沒有比對組的情況下，冒着信息不對稱的風險得出這個結論讓人無法恭維，只因爲消費者並不精於此道，不可能拿標準去左右人的審美(但是大家都這樣在做)。</p>
<p>
第三，多數人對咖啡的印象在於香醇微苦，而第三波更多提倡淺烘風味，但是每種咖啡均有受衆，卻鮮有比對，真的把咖啡作爲一個飲品，都擺在檯面上，每個人都會有自己的看法，主觀意見五花八門，卻未有引導和共識。</p>
<p>
三.究竟有多低成本的精品?</p>
<p>
也許這個時候提另一個生活中用濫了的“體驗”會更好的讓人明白，滿世界的用戶體驗下催生除了一系列互聯網行業，以及互聯網爲背景的產業，當然誕生了不少風口浪尖的風雲人物，可是我們的生活伴隨着這些體驗究竟有了多少改善?口號之下的互聯網思維是否與第三波咖啡一樣，除了降低准入門檻，到頭來，我們的生活並未真正進行改良，只是這個過程中一個個泡沫，起了又破，破了又起，生生不息。</p>
<p>
來自tpyica的投稿，版權歸原作者所有。</p>
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