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'參差文化發展介紹 參差咖啡館的起源 參差咖啡夢想學校怎麼樣？'

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'參差,文化發展,介紹,咖啡館,起源,咖啡,夢想,學校,怎麼樣'

'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 街邊小店如何進行互聯網升級？ 在存量市場，一種常見的模式是在某個領域進行B2B整合，平臺爲小店提供供應鏈、系統、數據、運營等能力支持，比如快消B2B領域的阿里零售通、京東新通'

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''

'2018-07-02 17:36:18'

'2018-07-02 17:37:49'

'119134'

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'<img alt="" src="/uploads/allimg/180702/3-1PF21IA9534.jpg" style="width: 600px; height: 399px;" /><br />
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; line-height: 30px; font-family: &quot;ヒラギノ角ゴ Pro W3&quot;, &quot;Hiragino Kaku Gothic Pro&quot;, メイリオ, Meiryo, &quot;ＭＳ Ｐゴシック&quot;, sans-serif; vertical-align: baseline; position: relative; width: auto;">
	<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; font-size: 16px;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></h2>
<ul style="padding-right: 0px; padding-left: 0px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); margin: 0px 0px 20px; outline: 0px; zoom: 1; font-family: 微軟雅黑, 黑體, Arial; box-sizing: border-box; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; list-style: none outside;">
	<li style="padding: 0px 0px 0px 20px; margin: 0px 0px 12px; outline: 0px; zoom: 1; list-style: none; box-sizing: border-box; border: 0px; font-style: inherit; font-variant-ligatures: inherit; font-variant-position: inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; vertical-align: baseline; background-image: url(https://coffeemecca.jp/wp-content/themes/coffee/images/coffeelist.png); background-size: 0.8em; background-attachment: scroll; background-color: transparent; background-position: 4px 3px; background-repeat: no-repeat no-repeat;">
		<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;">
			<div>
				街邊小店如何進行互聯網升級？</div>
			<div>
				&nbsp;</div>
			<div>
				在存量市場，一種常見的模式是在某個領域進行B2B整合，平臺爲小店提供供應鏈、系統、數據、運營等能力支持，比如快消B2B領域的阿里零售通、京東新通路、惠民網、掌合天下、店達，母嬰行業的海拍客，聚焦零食和水果的喂肚肚，瞄準外貿服裝小店的趣衣等。</div>
			<div>
				&nbsp;</div>
			<div>
				還有一種模式是從品牌出發，爲品牌商提供智能零售服務，比如36氪曾報道過的店+，主要幫助中小服裝品牌進行智能升級。其中，智慧門店就是重要的改造方向之一。</div>
			<div>
				&nbsp;</div>
			<div>
				而在增量市場，更多的是針對開店人的需求展開，比如享開店爲想要加盟開店的人羣對接開店資源，上上鋪則專注用大數據實現商鋪智能選址。今天要介紹的&ldquo;參差文化&rdquo;則從技能和實戰運營的角度，教人們開各種各樣的小店。</div>
			<div>
				&nbsp;</div>
			<div>
				&ldquo;參差文化&rdquo;成立於2007年，用了5年時間在武漢開了16家形態不一、各具特色的&ldquo;<a href="https://m.gafei.com/views-8551">參差咖啡</a>館&rdquo;。2012年，創始人王森寫了一本書《就想開家小小咖啡館》，總銷量超過40萬冊，並在出版當年獲得網絡票選的&ldquo;亞馬遜讀者選擇獎&rdquo;。這個成績讓王森意識到，這個市場其實存在着大量想靠自己手藝開店創業的人羣。此後，王森順應市場需求在武漢開辦了&ldquo;<a href="https://m.gafei.com/views-8551">參差咖啡</a>學校&rdquo;，正式開課教授來自全國各地的年輕人&ldquo;如何開一間自己的咖啡館&rdquo;。</div>
			<div>
				&nbsp;</div>
			<div>
				每個月一期，一期20天全日制學習，5年來&ldquo;<a href="https://m.gafei.com/views-8551">參差咖啡</a>學校&rdquo;已經舉辦了66期。截至目前，參與學員超過2500人，學員返鄉開店數量超1500家，其中90%存活，有10%的學員還開了分店。而從行業數據來看，咖啡店的存活率並不高，平均壽命只有2.1年，3年存活率只有20%。</div>
			<div>
				&nbsp;</div>
			<div>
				<a href="https://m.gafei.com/views-8551" style="font-size: inherit; font-style: inherit; font-variant-caps: inherit;">參差咖啡</a>博物館</div>
			<div>
				&nbsp;</div>
			<div>
				<a href="https://m.gafei.com/views-8551" style="font-size: inherit; font-style: inherit; font-variant-caps: inherit;">參差咖啡</a>烘焙廠</div>
			<div>
				&nbsp;</div>
			<div>
				從今年開始，&ldquo;參差文化&rdquo;想要&ldquo;去咖啡化&rdquo;，不限領域，教更多的中國年輕人開各種類型的小店。王森認爲，很多年輕人不願意朝九晚五上班，就想開一家自己的小店，這種創業形式也值得鼓勵。他們數量龐大，缺乏常識和經驗，對各種開店技能和知識非常渴望，但目前並沒有很好的渠道能夠滿足他們。此外，&ldquo;參差文化&rdquo;也想爲那些已經開了店但經營不善的小店創業者，或者渴望學習、希望把店經營得更好的店主們提供源源不斷的支持。</div>
			<div>
				&nbsp;</div>
			<div>
				憑藉過去十年的小店經營經驗和線下的教學指導經驗，&ldquo;參差文化&rdquo;能快速觸達目標用戶，準確地瞭解他們的需求，在具體選址、裝修、產品規劃、運營等操作實踐上更有豐富的經驗。因此，&ldquo;參差文化&rdquo;想要做創業領域&ldquo;開店&rdquo;的垂直教育機構，讓想開店的年輕人和店主們可以在這個平臺學習各種開店的相關知識、技巧和成功經驗。</div>
			<div>
				&nbsp;</div>
			<div>
				同時，王森的第五本新書《開店有講究》也在2017年年末正式出版，上架之後進入了各個網上書店的熱銷榜。&ldquo;參差文化&rdquo;準備把&ldquo;開店有講究&rdquo;這個IP進一步開發成一個線上創業教育平臺。</div>
			<div>
				&nbsp;</div>
			<div>
				前期，平臺將從咖啡系、民宿系和中餐單品系（泡芙、雪糕、牛肉麪等）切入。王森認爲，咖啡、民宿、烘焙、酒館、鮮花，這些品類背後其實包含了現在年輕人對一種生活方式的嚮往，未來這五個領域將會湧現出大量創業項目。</div>
			<div>
				&nbsp;</div>
			<div>
				目前&ldquo;參差文化&rdquo;已經與在日本生活多年的華人KOL達成合作，並在臺北成立了分公司，首先在日本和臺灣地區尋找並簽約100個有一技之長的職業人，他們擅長做拉麪、壽司、調酒、果醬、泡芙、插花、茶道&mdash;&mdash;&middot; &ldquo;參差文化&rdquo;爲他們持續拍攝技能教學視頻，時長1.5-3個小時，嚴格按照SOP，詳細教授製作流程和工藝。</div>
			<div>
				&nbsp;</div>
			<div>
				王森表示，接下來會在東京、巴黎、紐約、倫敦、臺北等城市分別設立運營中心，挑選當地的匠人在APP&ldquo;開店有講究&rdquo;上開課，讓中國年輕人能通過互聯網學習來自世界各地的流行產品和服務；另一方面，線下的&ldquo;參差創業大學&rdquo;也會繼續升級運營，提供線下實操培訓和實習。</div>
			<div>
				&nbsp;</div>
			<div>
				&ldquo;過去談消費升級，國外很多好產品進入中國，一般人只想到做代理，很少人會意識到去學習手藝。而且，中國消費行業從業人羣的觀念、審美、想象力已經相對落後，讓有好審美、有國際視野的年輕人進入行業，能在根本上實現中國的消費升級。而如何讓這些年輕人規避不必要的風險，學到最新的技能和運營經驗是一個亟待解決的重要問題。&rdquo;</div>
			<div>
				&nbsp;</div>
			<div>
				在盈利模式上，主要是部分付費視頻、音頻教程，以及銷售教學過程中用到的相關廚房用品和書籍雜誌等。王森表示，未來&ldquo;參差文化&rdquo;還可能發展成爲各個子行業的品牌孵化器。據悉，&ldquo;開店有講究&rdquo;第一季視頻的拍攝正在籌備中。</div>
			<div>
				&nbsp;</div>
			<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;">
				<span style="font-size: inherit; font-style: inherit; font-variant-caps: inherit; background-color: transparent;">根據團隊提供的數據，2017年&ldquo;參差文化&rdquo; 的營收近千萬，包括咖啡直營店、咖啡豆等原材料的線上店、線下課程，其中線下課程爲主要收入來源。團隊目前共有40人，總部位於武漢，在上海、杭州、大理、臺北、日本神戶均設有分部。</span></div>
		</div>
	</li>
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	&nbsp;</h2>
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    'childids' => 315,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '23',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '315',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-yazhoukafei.html',
    'total' => 23,
    'field' => 
    array (
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  ),
  322 => 
  array (
    'id' => '322',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '拉丁美洲咖啡',
    'dirname' => 'ladingmeizhoukafei',
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    'childids' => 322,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
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        'list_description' => '',
      ),
      'template' => 
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        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
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        'search' => 'search.html',
        'show' => 'show.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '37',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
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    'domain' => '',
    'catids' => 
    array (
      0 => '322',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-ladingmeizhoukafei.html',
    'total' => 37,
    'field' => 
    array (
    ),
  ),
  325 => 
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    'id' => '325',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '亞洲咖啡',
    'dirname' => 'yazhoukafei',
    'pdirname' => 'kafeiguan/',
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    'childids' => 325,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
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    'displayorder' => '0',
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    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
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    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '325',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-yazhoukafei.html',
    'total' => 6,
    'field' => 
    array (
    ),
  ),
  326 => 
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    'pid' => '19',
    'pids' => '0,19',
    'name' => '亞洲咖啡',
    'dirname' => 'yazhoukafei',
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    'childids' => 326,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '23',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '326',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-yazhoukafei.html',
    'total' => 23,
    'field' => 
    array (
    ),
  ),
  339 => 
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    'id' => '339',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '上海咖啡館',
    'dirname' => 'kafeiguan/shanghaikafeiguan',
    'pdirname' => 'kafeiguan/',
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    'childids' => 339,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
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      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
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        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '5',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
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    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '339',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeiguan/shanghaikafeiguan.html',
    'total' => 5,
    'field' => 
    array (
    ),
  ),
  662 => 
  array (
    'id' => '662',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '咖啡師',
    'dirname' => 'kafeiguan',
    'pdirname' => 'kafeiguan/',
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    'childids' => 662,
    'thumb' => '',
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    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
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        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
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      'cat_field' => '',
      'module_field' => '',
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    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '662',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeiguan.html',
    'total' => 11,
    'field' => 
    array (
    ),
  ),
  667 => 
  array (
    'id' => '667',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '連咖啡',
    'dirname' => 'liankafei',
    'pdirname' => 'kafeiguan/',
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    'childids' => 667,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
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        'list_keywords' => '',
        'list_description' => '連咖啡是一個連鎖咖啡品牌，成立於2012年7月。主要提供咖啡快送服務，用戶可以通過微信公號“連咖啡微服務”掃碼自助下單，在線完成支付之後，平臺會就近爲咖啡車間附近的用戶提供咖啡外送服務，並保證在半小時內送達，產品包含焦糖拿鐵、香草拿鐵、愛爾蘭橙香拿鐵等。',
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      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '14',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '667',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-liankafei.html',
    'total' => 14,
    'field' => 
    array (
    ),
  ),
)

'/views-119903-[page].html'

''

'https://test.gafei.com/views-119903'

array (
  's' => 'article',
  'c' => 'show',
  'id' => '119903',
  'm' => 'index',
)