作者:未知 來源:咖啡豆: 咖啡館經營 > 知識 > 2025-06-15 04:33:30
星巴克一向以飲品選擇豐富多樣爲人所知,不過,最近臺灣星巴克默默調整了產品結構,自1/23起熱飲品項將不再提供小杯,只剩5款長銷飲品保留小杯選項,如拿鐵、美式等。
星巴克其實一直都有在販售“小杯”(Short)的尺寸飲品選擇,根據官網標示其容量爲8 oz(約240 ml),不過店員不會主動說明,需自己提出需求才能買到。然而,這項選擇之後將會取消,只剩5款較多消費者點購的熱門飲品纔會保留。
而早在去年春天,美國星巴克就已經大改菜單,除了減少商品種類,每種飲品也只留下大杯的價格及卡路里含量,另外則有一些圖文看板展示季節性新品。(星巴克飲料尺寸有中杯、大杯、特大杯(Tall, Grande, Venti) 三種。)
爲什麼星巴克決定這麼做?簡化菜單會不會成爲趨勢?
事實上,過去在星巴克喝到的所有飲品品項、尺寸,現在還是喝得到,只是詳細版菜單必須在手機app 上瀏覽,而星巴克app 已佔據店鋪總業績的14%。而刪減店面菜單,則是爲了“讓顧客點起餐來更簡單。”星巴克發言人表示。
說實在,對忠實顧客來說,或許閉着眼都能點到自己想喝的飲料,這番改變影響不大。反之,對一般大衆來說,“我認爲精簡一點,客人更容易看懂。一份超級複雜的菜單會令人不知所措。”舊金山咖啡專門雜誌《Barista Magazine》編輯,也是咖啡師的Ashley Rodriguez說。“即使印上滿滿的字,也不代表客人看得懂。”
比方說,可能很多人並不曉得中杯、大杯、特大杯的拿鐵分別添加了幾份濃縮咖啡,甚至不知道拿鐵一詞指的是牛奶比例較高的咖啡。因此Rodriguez 認爲,只列出一種尺寸,並開放咖啡師與客人溝通,讓客人可以喝到真正想喝的咖啡,對雙方來說或許更好。
除此之外,簡單明瞭的菜單其實也有益於增加營收。“如果菜單很容易閱讀,顧客會傾向點購更多品種。而如果需要花太多力氣研究,甚至因此感到困惑,通常就只會點些基本的、不會出錯的餐點。”在美國提供菜單顧問服務長達36 年,旗下客戶包含君悅酒店、迪士尼、TGI Friday's、SUBWAY 等數十個知名業者的Gregg Rapp 說。
Rapp曾接受《BBC》採訪,分享規劃菜單的心法,其中他提到,落落長的菜單會阻礙消費者做抉擇。“同一品類超過七道菜就太多了,五道是最理想的,而三道效果出奇得好。”Rapp說。科學研究也證實了這點,英國伯恩茅斯大學(Bournemouth University)多年前研究發現,消費者認爲速食店同一類別的餐食只要六種就夠了;如果是高級餐廳,每一類則希望能有大約七到十道菜。
回頭看星巴克的案例,簡化菜單的另一項好處是,看板多出更多空間,可以用來宣傳特別飲品,尤其是訂價較高的品項。根據Rapp 的說法,強力宣傳某款商品,往往能對消費習慣造成巨大影響。“越仔細地形容,那樣產品在消費者心裏的價值感就會越高,相對也會覺得價格好像沒那麼貴了。”
上述提及的是刪減“菜單上可見的”餐點,而將此概念擴大來看,精簡實際供應的菜色數量也有不少好處。《華盛頓人》報道,比方美式連鎖餐館Silver Diner就在今年中將旗下14家分店的菜單縮減,而這是近十年來第一次做此決定。傳統上,美式餐館(diner)的選擇往往多到令人眼花撩亂,光是減至100多樣可能都不容易,但是Silver Diner行政主廚Ype Von Hengst卻認爲刪減菜品是在企業成長之時,管控品質的必要之舉,“因爲每一位廚師都必須熟知食譜,所以如果種類能減少20%,學起來會容易很多。”他說。
不只是傳統餐館,新型態的快速休閒餐館(fast-casual) 也這麼做。比如美國華盛頓特區的中韓合璧小館Chiko,就一反美國傳統中式快餐店提供好幾十道餐點的做法,只有16 道菜可供選擇。“我稱這種做法爲Aaron Silverman 效應。”合夥人Scott Drewno 說。“我第一次在Rose's Luxury 喫飯時,覺得每一道菜都很棒,然後我才發現其實菜單上就只有12 道菜。”
Rose's Luxury 是位於華盛頓特區的米其林一星餐廳,Aaron Silverman 則是餐廳主廚。2013 年開幕之時,Rose's Luxury 供應19 道菜,如今菜單依舊經常更新,菜色卻只剩下10 到15 道不等。如此一來,不僅有利於廚師靈活運用產季短暫的食材,並快速地在保鮮期內用完;更重要的是,菜單就像是主廚與餐廳的履歷,簡單明確比起復雜花俏更易於傳達個人形象。
而在執行層面,如果可以專注地烹調少量菜色,其品質一致性可能會比需要同時處理多道菜好得多。同樣的,對外場人員來說,需要背誦的資訊越少,越能深入地瞭解每道料理,不論是風味特色或者內含的過敏原等等。而在華盛頓特區除了Rose's Luxury,在當地人氣火紅的餐館Bad Saint 和Casa Luca 近期也將菜單變得更簡潔。
其實,只要仔細研究菜單,便會發現其背後蘊藏的學問不少。從餐點數量、菜名用字遣詞,以至於排版的各種細節,像是字體、圖片、擺放位置等等,處處影響消費者的決策。而首先,或許就先從精簡菜單開始?
文章內容參考:nommagazine
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2019-01-29 10:57:26 責任編輯:未知
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content | '<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "MS Pゴシック", sans-serif; line-height: 30px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-stretch: inherit; vertical-align: baseline; position: relative; width: auto;"> <span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-size: 14px;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房(微信公衆號cafe_style )</span></h2> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 微軟雅黑, 黑體, Arial; box-sizing: border-box; font-size: 15.84000015258789px;"> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"> </div> <div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;"> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;">星巴克一向以飲品選擇豐富多樣爲人所知,不過,最近臺灣星巴克默默調整了產品結構,自1/23起熱飲品項將不再提供小杯,只剩5款長銷飲品保留小杯選項,如拿鐵、美式等。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.75" data-s="300,640" data-type="jpeg" data-w="600" src="/uploads/allimg/190129/3-1Z1291054202B.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 星巴克其實一直都有在販售“小杯”(Short)的尺寸飲品選擇,根據官網標示其容量爲8 oz(約240 ml),不過店員不會主動說明,需自己提出需求才能買到。然而,這項選擇之後將會取消,只剩5款較多消費者點購的熱門飲品纔會保留。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 而早在去年春天,美國星巴克就已經大改菜單,除了減少商品種類,每種飲品也只留下大杯的價格及卡路里含量,另外則有一些圖文看板展示季節性新品。(星巴克飲料尺寸有中杯、大杯、特大杯(Tall, Grande, Venti) 三種。)</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.5626043405676127" data-s="300,640" data-type="jpeg" data-w="599" src="/uploads/allimg/190129/3-1Z1291054295L.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; line-height: 1.75em; text-align: center;"> <strong style="margin: 0px; padding: 0px;"><span style="margin: 0px; padding: 0px; color: rgb(255, 76, 0); font-size: 16px;">爲什麼星巴克決定這麼做?簡化菜單會不會成爲趨勢?</span></strong></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 事實上,過去在星巴克喝到的所有飲品品項、尺寸,現在還是喝得到,只是詳細版菜單必須在手機app 上瀏覽,而星巴克app 已佔據店鋪總業績的14%。而刪減店面菜單,則是爲了“讓顧客點起餐來更簡單。”星巴克發言人表示。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 說實在,對忠實顧客來說,或許閉着眼都能點到自己想喝的飲料,這番改變影響不大。反之,對一般大衆來說,“我認爲精簡一點,客人更容易看懂。一份超級複雜的菜單會令人不知所措。”舊金山咖啡專門雜誌《Barista Magazine》編輯,也是咖啡師的Ashley Rodriguez說。“即使印上滿滿的字,也不代表客人看得懂。”</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.6669921875" data-s="300,640" data-type="jpeg" data-w="1024" src="/uploads/allimg/190129/3-1Z12910543JS.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 比方說,可能很多人並不曉得中杯、大杯、特大杯的拿鐵分別添加了幾份濃縮咖啡,甚至不知道拿鐵一詞指的是牛奶比例較高的咖啡。因此Rodriguez 認爲,</span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">只列出一種尺寸,並開放咖啡師與客人溝通,讓客人可以喝到真正想喝的咖啡,對雙方來說或許更好。</strong></span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 除此之外,簡單明瞭的菜單其實也有益於增加營收。“<strong style="margin: 0px; padding: 0px;">如果菜單很容易閱讀,顧客會傾向點購更多品種。而如果需要花太多力氣研究,甚至因此感到困惑,通常就只會點些基本的、不會出錯的餐點。</strong>”在美國提供菜單顧問服務長達36 年,旗下客戶包含君悅酒店、迪士尼、TGI Friday's、SUBWAY 等數十個知名業者的Gregg Rapp 說。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="1.5" data-s="300,640" data-type="jpeg" data-w="668" src="/uploads/allimg/190129/3-1Z129105445246.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> Rapp曾接受《BBC》採訪,分享規劃菜單的心法,其中他提到,落落長的菜單會阻礙消費者做抉擇。“同一品類超過七道菜就太多了,五道是最理想的,而三道效果出奇得好。”Rapp說。科學研究也證實了這點,英國伯恩茅斯大學(Bournemouth University)多年前研究發現,消費者認爲速食店同一類別的餐食只要六種就夠了;如果是高級餐廳,每一類則希望能有大約七到十道菜。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.6666666666666666" data-s="300,640" data-type="jpeg" data-w="1050" src="/uploads/allimg/190129/3-1Z129105453462.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 回頭看星巴克的案例,簡化菜單的另一項好處是,</span><span style="margin: 0px; padding: 0px; font-size: 14px; color: rgb(255, 76, 0);"><strong style="margin: 0px; padding: 0px;">看板多出更多空間,可以用來宣傳特別飲品,尤其是訂價較高的品項。</strong></span><span style="margin: 0px; padding: 0px; font-size: 14px;">根據Rapp 的說法,強力宣傳某款商品,往往能對消費習慣造成巨大影響。“越仔細地形容,那樣產品在消費者心裏的價值感就會越高,相對也會覺得價格好像沒那麼貴了。”</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 上述提及的是刪減“菜單上可見的”餐點,而將此概念擴大來看,精簡實際供應的菜色數量也有不少好處。《華盛頓人》報道,比方美式連鎖餐館Silver Diner就在今年中將旗下14家分店的菜單縮減,而這是近十年來第一次做此決定。傳統上,美式餐館(diner)的選擇往往多到令人眼花撩亂,光是減至100多樣可能都不容易,但是Silver Diner行政主廚Ype Von Hengst卻認爲刪減菜品是在企業成長之時,管控品質的必要之舉,“因爲每一位廚師都必須熟知食譜,所以如果種類能減少20%,學起來會容易很多。”他說。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.66796875" data-s="300,640" data-type="jpeg" data-w="1280" src="/uploads/allimg/190129/3-1Z1291055012M.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 不只是傳統餐館,新型態的快速休閒餐館(fast-casual) 也這麼做。比如美國華盛頓特區的中韓合璧小館Chiko,就一反美國傳統中式快餐店提供好幾十道餐點的做法,只有16 道菜可供選擇。“我稱這種做法爲Aaron Silverman 效應。”合夥人Scott Drewno 說。“我第一次在Rose's Luxury 喫飯時,覺得每一道菜都很棒,然後我才發現其實菜單上就只有12 道菜。”</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.66796875" data-s="300,640" data-type="jpeg" data-w="1280" src="/uploads/allimg/190129/3-1Z12910550a21.jpg" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> Rose's Luxury 是位於華盛頓特區的米其林一星餐廳,Aaron Silverman 則是餐廳主廚。2013 年開幕之時,Rose's Luxury 供應19 道菜,如今菜單依舊經常更新,菜色卻只剩下10 到15 道不等。如此一來,不僅有利於廚師靈活運用產季短暫的食材,並快速地在保鮮期內用完;更重要的是,菜單就像是主廚與餐廳的履歷,簡單明確比起復雜花俏更易於傳達個人形象。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> <strong style="margin: 0px; padding: 0px;">而在執行層面,如果可以專注地烹調少量菜色,其品質一致性可能會比需要同時處理多道菜好得多。</strong>同樣的,對外場人員來說,需要背誦的資訊越少,越能深入地瞭解每道料理,不論是風味特色或者內含的過敏原等等。而在華盛頓特區除了Rose's Luxury,在當地人氣火紅的餐館Bad Saint 和Casa Luca 近期也將菜單變得更簡潔。</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: center;"> <img data-copyright="0" data-ratio="0.5053140096618357" data-s="300,640" data-type="png" data-w="1035" src="/uploads/allimg/190129/3-1Z12910551Y51.png" style="margin: 0px; padding: 0px; max-width: 100%;" /></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify; line-height: 1.75em;"> <span style="margin: 0px; padding: 0px; font-size: 14px;"> 其實,只要仔細研究菜單,便會發現其背後蘊藏的學問不少。從餐點數量、菜名用字遣詞,以至於排版的各種細節,像是字體、圖片、擺放位置等等,處處影響消費者的決策。而首先,或許就先從精簡菜單開始?</span></p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;"> </p> <p style="margin: 0px; padding: 0px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; text-align: justify;"> <span style="margin: 0px; padding: 0px; caret-color: rgb(136, 136, 136); color: rgb(136, 136, 136); font-size: 12px; letter-spacing: 2px;">文章內容參考:nommagazine</span></p> </div> </div> </div> </div> </div> <h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "MS Pゴシック", sans-serif; line-height: 30px; font-variant-ligatures: normal; orphans: 2; widows: 2; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; vertical-align: baseline; position: relative; width: auto;"> <span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-size: 14px;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box;"><span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; font-family: 微軟雅黑, 黑體, Arial; text-indent: 32px; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">END</span></span></span></span></span></span></span></span></span></span></h2> <div> </div> ' |
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meta_title | '論咖啡店精簡菜單的重要性!咖啡店menu越短生意越好嗎?_知識_咖啡館經營_中國咖啡網' |
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'0', 'acount' => '13', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '313', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-aodaliyakafei.html', 'total' => 13, 'field' => array ( ), ), 314 => array ( 'id' => '314', 'pid' => '19', 'pids' => '0,19', 'name' => '雲南咖啡', 'dirname' => 'yunnankafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 314, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '6', 'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '314', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-yunnankafei.html', 'total' => 6, 'field' => array ( ), ), 315 => array ( 'id' => '315', 'pid' => '19', 'pids' => '0,19', 'name' => '亞洲咖啡', 'dirname' => 'yazhoukafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 315, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '23', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '315', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-yazhoukafei.html', 'total' => 23, 'field' => array ( ), ), 322 => array ( 'id' => '322', 'pid' => '19', 'pids' => '0,19', 'name' => '拉丁美洲咖啡', 'dirname' => 'ladingmeizhoukafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 322, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '37', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '322', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-ladingmeizhoukafei.html', 'total' => 37, 'field' => array ( ), ), 325 => array ( 'id' => '325', 'pid' => '19', 'pids' => '0,19', 'name' => '亞洲咖啡', 'dirname' => 'yazhoukafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 325, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '6', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '325', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-yazhoukafei.html', 'total' => 6, 'field' => array ( ), ), 326 => array ( 'id' => '326', 'pid' => '19', 'pids' => '0,19', 'name' => '亞洲咖啡', 'dirname' => 'yazhoukafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 326, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '23', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '326', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-yazhoukafei.html', 'total' => 23, 'field' => array ( ), ), 339 => array ( 'id' => '339', 'pid' => '19', 'pids' => '0,19', 'name' => '上海咖啡館', 'dirname' => 'kafeiguan/shanghaikafeiguan', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 339, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '5', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '339', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-kafeiguan/shanghaikafeiguan.html', 'total' => 5, 'field' => array ( ), ), 662 => array ( 'id' => '662', 'pid' => '19', 'pids' => '0,19', 'name' => '咖啡師', 'dirname' => 'kafeiguan', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 662, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '11', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '662', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-kafeiguan.html', 'total' => 11, 'field' => array ( ), ), 667 => array ( 'id' => '667', 'pid' => '19', 'pids' => '0,19', 'name' => '連咖啡', 'dirname' => 'liankafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 667, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '連咖啡_coffee box_連咖啡防彈咖啡_連咖啡好喝嗎', 'list_keywords' => '', 'list_description' => '連咖啡是一個連鎖咖啡品牌,成立於2012年7月。主要提供咖啡快送服務,用戶可以通過微信公號“連咖啡微服務”掃碼自助下單,在線完成支付之後,平臺會就近爲咖啡車間附近的用戶提供咖啡外送服務,並保證在半小時內送達,產品包含焦糖拿鐵、香草拿鐵、愛爾蘭橙香拿鐵等。', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '14', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '667', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-liankafei.html', 'total' => 14, 'field' => array ( ), ), ) |
urlrule | '/views-129456-[page].html' |
fix_html_now_url | '' |
my_web_url | 'https://test.gafei.com/views-129456' |
get | array ( 's' => 'article', 'c' => 'show', 'id' => '129456', 'm' => 'index', ) |
App.php | FCPATH/Fcms/Config/App.php |
Autoload.php | FCPATH/Fcms/Config/Autoload.php |
Cache.php | FCPATH/Fcms/Config/Cache.php |
Cache.php | FCPATH/Fcms/Library/Cache.php |
CodeIgniter.php | FCPATH/Fcms/Extend/CodeIgniter.php |
Constants.php | FCPATH/Fcms/Config/Constants.php |
Content.php | FCPATH/Fcms/Model/Content.php |
ContentSecurityPolicy.php | FCPATH/Fcms/Config/ContentSecurityPolicy.php |
Cookie.php | FCPATH/Fcms/Config/Cookie.php |
Database.php | FCPATH/Fcms/Config/Database.php |
Date.php | FCPATH/Fcms/Field/Date.php |
Exceptions.php | FCPATH/Fcms/Config/Exceptions.php |
Exceptions.php | FCPATH/Fcms/Extend/Exceptions.php |
Field.php | FCPATH/Fcms/Library/Field.php |
File.php | FCPATH/Fcms/Field/File.php |
Filters.php | FCPATH/Fcms/Config/Filters.php |
Helper.php | FCPATH/Fcms/Core/Helper.php |
Hooks.php | FCPATH/App/Bdts/Config/Hooks.php |
Hooks.php | FCPATH/Fcms/Core/Hooks.php |
Init.php | FCPATH/Fcms/Init.php |
Input.php | FCPATH/Fcms/Library/Input.php |
Kint.php | FCPATH/Fcms/Config/Kint.php |
Lang.php | FCPATH/Fcms/Library/Lang.php |
Logger.php | FCPATH/Fcms/Config/Logger.php |
Member.php | FCPATH/Fcms/Model/Member.php |
Model.php | FCPATH/Fcms/Core/Model.php |
Module.php | FCPATH/Fcms/Extend/Home/Module.php |
Modules.php | FCPATH/Fcms/Config/Modules.php |
Paths.php | FCPATH/Fcms/Config/Paths.php |
Phpcmf.php | FCPATH/Fcms/Core/Phpcmf.php |
Request.php | FCPATH/Fcms/Extend/Request.php |
Router.php | FCPATH/Fcms/Library/Router.php |
Router.php | FCPATH/My/Library/Router.php |
Routes.php | APPPATH/Config/Routes.php |
Routes.php | FCPATH/Fcms/Config/Routes.php |
Security.php | FCPATH/Fcms/Library/Security.php |
Seo.php | FCPATH/Fcms/Library/Seo.php |
Service.php | FCPATH/Fcms/Core/Service.php |
Services.php | FCPATH/Fcms/Config/Services.php |
Show.php | APPPATH/Controllers/Show.php |
Text.php | FCPATH/Fcms/Field/Text.php |
Textarea.php | FCPATH/Fcms/Field/Textarea.php |
Toolbar.php | FCPATH/Fcms/Config/Toolbar.php |
Ueditor.php | FCPATH/Fcms/Field/Ueditor.php |
UserAgents.php | FCPATH/Fcms/Config/UserAgents.php |
Version.php | FCPATH/My/Config/Version.php |
View.php | FCPATH/Fcms/Config/View.php |
View.php | FCPATH/Fcms/Core/View.php |
View.php | FCPATH/Fcms/Extend/View.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php |
cache.php | /data/web/hk.gafei.com/xunruicms/cache/config/cache.php |
custom.php | /data/web/hk.gafei.com/xunruicms/config/custom.php |
database.php | /data/web/hk.gafei.com/xunruicms/config/database.php |
domain_app.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_app.php |
domain_client.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_client.php |
hooks.php | /data/web/hk.gafei.com/xunruicms/config/hooks.php |
index.php | /data/web/hk.gafei.com/hk/index.php |
lang.php | /data/web/hk.gafei.com/hk/api/language/zh-cn/lang.php |
memcached.php | /data/web/hk.gafei.com/xunruicms/config/memcached.php |
redis.php | /data/web/hk.gafei.com/xunruicms/config/redis.php |
rewrite.php | /data/web/hk.gafei.com/xunruicms/config/rewrite.php |
site.php | /data/web/hk.gafei.com/xunruicms/cache/config/site.php |
system.php | /data/web/hk.gafei.com/xunruicms/cache/config/system.php |
AutoloadConfig.php | SYSTEMPATH/Config/AutoloadConfig.php |
Autoloader.php | SYSTEMPATH/Autoloader/Autoloader.php |
BaseBuilder.php | SYSTEMPATH/Database/BaseBuilder.php |
BaseCollector.php | SYSTEMPATH/Debug/Toolbar/Collectors/BaseCollector.php |
BaseConfig.php | SYSTEMPATH/Config/BaseConfig.php |
BaseConnection.php | SYSTEMPATH/Database/BaseConnection.php |
BaseHandler.php | SYSTEMPATH/Cache/Handlers/BaseHandler.php |
BaseResult.php | SYSTEMPATH/Database/BaseResult.php |
BaseService.php | SYSTEMPATH/Config/BaseService.php |
Builder.php | SYSTEMPATH/Database/MySQLi/Builder.php |
CacheFactory.php | SYSTEMPATH/Cache/CacheFactory.php |
CacheInterface.php | SYSTEMPATH/Cache/CacheInterface.php |
CliRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/CliRenderer.php |
CloneableCookieInterface.php | SYSTEMPATH/Cookie/CloneableCookieInterface.php |
CodeIgniter.php | SYSTEMPATH/CodeIgniter.php |
Common.php | SYSTEMPATH/Common.php |
Config.php | SYSTEMPATH/Config/Config.php |
Config.php | SYSTEMPATH/Database/Config.php |
Connection.php | SYSTEMPATH/Database/MySQLi/Connection.php |
ConnectionInterface.php | SYSTEMPATH/Database/ConnectionInterface.php |
ContentSecurityPolicy.php | SYSTEMPATH/HTTP/ContentSecurityPolicy.php |
Controller.php | SYSTEMPATH/Controller.php |
Cookie.php | SYSTEMPATH/Cookie/Cookie.php |
CookieInterface.php | SYSTEMPATH/Cookie/CookieInterface.php |
CookieStore.php | SYSTEMPATH/Cookie/CookieStore.php |
Database.php | SYSTEMPATH/Database/Database.php |
Database.php | SYSTEMPATH/Debug/Toolbar/Collectors/Database.php |
DebugToolbar.php | SYSTEMPATH/Filters/DebugToolbar.php |
DotEnv.php | SYSTEMPATH/Config/DotEnv.php |
Escaper.php | SYSTEMPATH/ThirdParty/Escaper/Escaper.php |
Events.php | SYSTEMPATH/Debug/Toolbar/Collectors/Events.php |
Events.php | SYSTEMPATH/Events/Events.php |
Exceptions.php | SYSTEMPATH/Debug/Exceptions.php |
Factories.php | SYSTEMPATH/Config/Factories.php |
Factory.php | SYSTEMPATH/Config/Factory.php |
FileLocator.php | SYSTEMPATH/Autoloader/FileLocator.php |
Files.php | SYSTEMPATH/Debug/Toolbar/Collectors/Files.php |
FilterInterface.php | SYSTEMPATH/Filters/FilterInterface.php |
Filters.php | SYSTEMPATH/Filters/Filters.php |
Header.php | SYSTEMPATH/HTTP/Header.php |
IncomingRequest.php | SYSTEMPATH/HTTP/IncomingRequest.php |
Kint.php | SYSTEMPATH/ThirdParty/Kint/Kint.php |
Logger.php | SYSTEMPATH/Log/Logger.php |
LoggerInterface.php | SYSTEMPATH/ThirdParty/PSR/Log/LoggerInterface.php |
Logs.php | SYSTEMPATH/Debug/Toolbar/Collectors/Logs.php |
Message.php | SYSTEMPATH/HTTP/Message.php |
MessageInterface.php | SYSTEMPATH/HTTP/MessageInterface.php |
MessageTrait.php | SYSTEMPATH/HTTP/MessageTrait.php |
Modules.php | SYSTEMPATH/Modules/Modules.php |
Query.php | SYSTEMPATH/Database/Query.php |
QueryInterface.php | SYSTEMPATH/Database/QueryInterface.php |
RedisHandler.php | SYSTEMPATH/Cache/Handlers/RedisHandler.php |
Renderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/Renderer.php |
RendererInterface.php | SYSTEMPATH/View/RendererInterface.php |
Request.php | SYSTEMPATH/HTTP/Request.php |
RequestInterface.php | SYSTEMPATH/HTTP/RequestInterface.php |
RequestTrait.php | SYSTEMPATH/HTTP/RequestTrait.php |
Response.php | SYSTEMPATH/HTTP/Response.php |
ResponseInterface.php | SYSTEMPATH/HTTP/ResponseInterface.php |
ResponseTrait.php | SYSTEMPATH/API/ResponseTrait.php |
ResponseTrait.php | SYSTEMPATH/HTTP/ResponseTrait.php |
Result.php | SYSTEMPATH/Database/MySQLi/Result.php |
ResultInterface.php | SYSTEMPATH/Database/ResultInterface.php |
RichRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/RichRenderer.php |
RouteCollection.php | SYSTEMPATH/Router/RouteCollection.php |
RouteCollectionInterface.php | SYSTEMPATH/Router/RouteCollectionInterface.php |
Router.php | SYSTEMPATH/Router/Router.php |
RouterInterface.php | SYSTEMPATH/Router/RouterInterface.php |
Routes.php | SYSTEMPATH/Config/Routes.php |
Routes.php | SYSTEMPATH/Debug/Toolbar/Collectors/Routes.php |
Services.php | SYSTEMPATH/Config/Services.php |
TextRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/TextRenderer.php |
Timer.php | SYSTEMPATH/Debug/Timer.php |
Timers.php | SYSTEMPATH/Debug/Toolbar/Collectors/Timers.php |
Toolbar.php | SYSTEMPATH/Debug/Toolbar.php |
URI.php | SYSTEMPATH/HTTP/URI.php |
UserAgent.php | SYSTEMPATH/HTTP/UserAgent.php |
Utils.php | SYSTEMPATH/ThirdParty/Kint/Utils.php |
View.php | SYSTEMPATH/Config/View.php |
View.php | SYSTEMPATH/View/View.php |
Views.php | SYSTEMPATH/Debug/Toolbar/Collectors/Views.php |
init.php | SYSTEMPATH/ThirdParty/Kint/init.php |
init_helpers.php | SYSTEMPATH/ThirdParty/Kint/init_helpers.php |
url_helper.php | SYSTEMPATH/Helpers/url_helper.php |
Directory: | |
Controller: | \Phpcmf\Controllers\Show |
Method: | index |
Params: | 0 / 0 |
Method | Route | Handler |
---|---|---|
GET | / | \Phpcmf\Controllers\Show::index |
HEAD | / | \Phpcmf\Controllers\Show::index |
POST | / | \Phpcmf\Controllers\Show::index |
PUT | / | \Phpcmf\Controllers\Show::index |
DELETE | / | \Phpcmf\Controllers\Show::index |
OPTIONS | / | \Phpcmf\Controllers\Show::index |
TRACE | / | \Phpcmf\Controllers\Show::index |
CONNECT | / | \Phpcmf\Controllers\Show::index |
CLI | migrations/([^/]+)/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1/$2 |
CLI | migrations/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1 |
CLI | migrations | \CodeIgniter\Commands\MigrationsCommand::index |
CLI | ci(.*) | \CodeIgniter\CLI\CommandRunner::index/$1 |
CLI | / | \Phpcmf\Controllers\Show::index |
Time | Event Name | Times Called |
---|---|---|
6.61 ms | pre_system | 1 |
0.08 ms | dbquery | 9 |
Action | Datetime | Status | Method | URL | Content-Type | Is AJAX? |
---|---|---|---|---|---|---|
2025-06-15 04:33:31 | 200 | GET | https://websocket.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:30 | 200 | GET | https://test.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:25 | 200 | GET | https://owa.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:23 | 200 | GET | https://288.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:22 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:13 | 200 | GET | https://gf.coffeecdn.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:11 | 200 | GET | https://php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:07 | 200 | GET | https://coffeetec.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:03 | 200 | GET | https://codec.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:33:00 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:46 | 200 | GET | https://coffeetec.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:39 | 200 | GET | https://rdsgw.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:36 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:31 | 200 | GET | https://288.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:28 | 200 | GET | https://websocket.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:27 | 200 | GET | https://makecoffee.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:24 | 200 | GET | https://rdsgw.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:18 | 200 | GET | https://codec.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:10 | 200 | GET | https://ww.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-06-15 04:32:06 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No |
Session doesn't seem to be active.
s | article |
c | show |
id | 129456 |
m | index |
Priority | u=0, i |
Accept-Encoding | gzip, deflate, br, zstd |
Sec-Fetch-Dest | document |
Sec-Fetch-User | ?1 |
Sec-Fetch-Mode | navigate |
Sec-Fetch-Site | none |
Accept | text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7 |
User-Agent | Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com) |
Upgrade-Insecure-Requests | 1 |
Sec-Ch-Ua-Platform | "Windows" |
Sec-Ch-Ua-Mobile | ?0 |
Sec-Ch-Ua | "Chromium";v="130", "HeadlessChrome";v="130", "Not?A_Brand";v="99" |
Cache-Control | no-cache |
Pragma | no-cache |
Host | test.gafei.com |
Priority | u=0, i |
Accept-Encoding | gzip, deflate, br, zstd |
Sec-Fetch-Dest | document |
Sec-Fetch-User | ?1 |
Sec-Fetch-Mode | navigate |
Sec-Fetch-Site | none |
Accept | text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7 |
User-Agent | Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com) |
Upgrade-Insecure-Requests | 1 |
Sec-Ch-Ua-Platform | "Windows" |
Sec-Ch-Ua-Mobile | ?0 |
Sec-Ch-Ua | "Chromium";v="130", "HeadlessChrome";v="130", "Not?A_Brand";v="99" |
Cache-Control | no-cache |
Pragma | no-cache |
Host | test.gafei.com |
CodeIgniter Version: | 4.1.4 |
PHP Version: | 8.0.25 |
PHP SAPI: | fpm-fcgi |
Environment: | development |
Base URL: | https://test.gafei.com/ |
Timezone: | PRC |
Locale: | en |
Content Security Policy Enabled: | No |