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'近日,可口可樂與綠山咖啡先後在各自的官方網站發佈雙方合作的消息。 可口可樂表示,已以12.5億美元,摺合每股74.98美元的價格購買咖啡烘焙公司綠山咖啡10%的股權,並與綠山咖啡簽訂了一份十年期的家用冷飲系統合作協議。爲了結成長期的利益聯盟,可口可樂還' |
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'<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
近日,可口可樂與綠山咖啡先後在各自的官方網站發佈雙方合作的消息。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
<img alt="" src="/uploads/allimg/160701/3-160F1110054128.jpg" style="width: 600px; height: 337px;" /><br />
可口可樂表示,已以12.5億美元,摺合每股74.98美元的價格購買咖啡烘焙公司綠山咖啡10%的股權,並與綠山咖啡簽訂了一份十年期的家用冷飲系統合作協議。爲了結成長期的利益聯盟,可口可樂還會利用自己強大的分銷網絡來推廣該家庭飲料系統。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
資料顯示,綠山咖啡以其著名的單杯咖啡營銷模式成爲美國“賣杯子的咖啡巨頭”。憑藉專門的單杯咖啡機和一次只衝一杯咖啡的克里格K杯,綠山咖啡成功進入了全美13%的家庭當中。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
財務數據顯示,2014年第一財季,綠山咖啡實現銷售收入13.9億美元,同比增長4%,其中約94%的收入來源於咖啡機和配套的咖啡杯。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
對此,齊魯證券分析師王穎華指出,可口可樂涉足家庭飲料系統,正是源於現煮咖啡、碳酸飲料市場的增速放緩,與家庭單杯咖啡(飲料)的快速成長之間巨大反差帶來的吸引力。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
此前,國家統計局行業企業信息發佈中心的 《2012年前3季度中國飲料行業運行狀況分析報告》曾指出,從近年來飲料品類結構變化的趨勢來看,碳酸飲料市場份額將呈逐步下降的態勢,而功能飲料與健康型飲料將得到較快的發展,其中碳酸飲料的市場份額已經下降到21.9%,落後於飲用水的25.7%以及果汁品類的22.2%。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
事實上,近年來整個可樂品類飲料的增長非常乏力,可口可樂的全球業績也出現下滑趨勢。財務數據顯示,2013年第二財季,可口可樂的銷售收入同比下滑2.57%,淨利潤同比下滑4%。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
食品飲料行業營銷專家徐雄俊指出,儘管去年以來碳酸飲料企業已開始在互動營銷上發力,還是無法挽回碳酸飲料銷售衰退的局面。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
可口可樂中國區新聞發言人趙彥紅對《每日經濟新聞》記者表示,時代在發展,銷售渠道和品類的拓展一直都在不斷變化和更新,它未必都會成爲主流的東西,但各種各樣的渠道和營銷手段可口可樂都會去嘗試。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
作者:賀文婷</p>
<div>
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近日,可口可樂與綠山咖啡先後在各自的官方網站發佈雙方合作的消息。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
可口可樂表示,已以12.5億美元,摺合每股74.98美元的價格購買咖啡烘焙公司綠山咖啡10%的股權,並與綠山咖啡簽訂了一份十年期的家用冷飲系統合作協議。爲了結成長期的利益聯盟,可口可樂還會利用自己強大的分銷網絡來推廣該家庭飲料系統。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
資料顯示,綠山咖啡以其著名的單杯咖啡營銷模式成爲美國“賣杯子的咖啡巨頭”。憑藉專門的單杯咖啡機和一次只衝一杯咖啡的克里格K杯,綠山咖啡成功進入了全美13%的家庭當中。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
財務數據顯示,2014年第一財季,綠山咖啡實現銷售收入13.9億美元,同比增長4%,其中約94%的收入來源於咖啡機和配套的咖啡杯。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
對此,齊魯證券分析師王穎華指出,可口可樂涉足家庭飲料系統,正是源於現煮咖啡、碳酸飲料市場的增速放緩,與家庭單杯咖啡(飲料)的快速成長之間巨大反差帶來的吸引力。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
此前,國家統計局行業企業信息發佈中心的 《2012年前3季度中國飲料行業運行狀況分析報告》曾指出,從近年來飲料品類結構變化的趨勢來看,碳酸飲料市場份額將呈逐步下降的態勢,而功能飲料與健康型飲料將得到較快的發展,其中碳酸飲料的市場份額已經下降到21.9%,落後於飲用水的25.7%以及果汁品類的22.2%。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
事實上,近年來整個可樂品類飲料的增長非常乏力,可口可樂的全球業績也出現下滑趨勢。財務數據顯示,2013年第二財季,可口可樂的銷售收入同比下滑2.57%,淨利潤同比下滑4%。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
食品飲料行業營銷專家徐雄俊指出,儘管去年以來碳酸飲料企業已開始在互動營銷上發力,還是無法挽回碳酸飲料銷售衰退的局面。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
可口可樂中國區新聞發言人趙彥紅對《每日經濟新聞》記者表示,時代在發展,銷售渠道和品類的拓展一直都在不斷變化和更新,它未必都會成爲主流的東西,但各種各樣的渠道和營銷手段可口可樂都會去嘗試。</p>
<p style="margin: 0px 0px 30px; padding: 0px; border: 0px; font-family: \'Microsoft Yahei\', 黑體; font-size: 16px; line-height: 30px; vertical-align: baseline; word-wrap: break-word; letter-spacing: 1px; color: rgb(68, 68, 68);">
作者:賀文婷</p>
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'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '2',
1 => '319',
2 => '320',
3 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun.html',
'total' => 54,
'field' =>
array (
),
) |
markid |
'module-article-2' |
related |
array (
319 =>
array (
'id' => '319',
'pid' => '2',
'pids' => '0,1,2',
'name' => '咖啡比賽新聞',
'dirname' => 'kafeibisaixinwen',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 319,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '40',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '319',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
'total' => 40,
'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-66454-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://websocket.gafei.com/views-66454' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '66454',
'm' => 'index',
) |