從貓屎咖啡到星巴克到品牌營銷

作者：520咖啡網來源：咖啡豆: 咖啡館經營 > 點評 > 2025-04-05 08:56:10

　　貓屎咖啡(Kopiluwak Coffee 是由印尼椰子貓的糞便作爲原料所生產，故叫“貓屎咖啡”)登錄國內市場已經有一段時間了，總體上仍然是瞭解市場，雖然在調調上依然是最好的咖啡，卻始終看不到“最好”在哪裏?而最近一兩年內，這種所謂的“最好”讓人有點感覺了。看看價格就知道了，“最好”的標價是要268元/杯。

　　星巴克近兩年開始戰略轉型，商標把女妖的形象進一步簡化之後，加速了擴張的步伐，據說去年一年在國內是九十多家。也在某種意義上降低了身段，增多了自營品牌的代工產品。經過戰略轉型之後的星巴克，主營單位重點選擇了香港的合作方。

　　星巴克憑藉着霍華德.舒爾茨自己的絕對統治力，使得星巴克風生水起，全球尊貴而暢銷。他首先是規整了星巴克之前的“有點亂”，之後，把星巴克定位在了咖啡的主題下。星巴克對於國人的印象，就是位於高檔寫字樓的一間面積不大的、場所也似乎不怎麼規範的、一間幾平方米的吧檯和一些棕色的咖啡沙發，再加上幾張並不怎麼高檔的小圓桌，有的還是露天的，諸如此類。

　　這個地址的選擇對於星巴克來說是第一生命線，這個選擇我猜想一定是與寫字樓的級別有關。因爲，在這個地方開店是咖啡價格的基礎，也是品牌尊貴的基矗在高檔寫字樓的一樓選擇一家咖啡店，那是高級商務人員的活動場所，也是有身份的人經常進出的場所。星巴克不管他賣的是什麼東西，在這裏豎個牌子本身就已經很有影響力。籍此，聰明的舒爾茨說不做廣告，其實甲級寫字樓本身就是很好的廣告載體;所謂的依賴於口碑傳播的務實作風，讓星巴克更是尊貴一等。

　　如果說星巴克的祕密就是在高檔寫字樓開店成就的話，那麼要戰勝星巴克，就必須在更高級別的寫字樓開店或者更豪華的地方開店;亦或者是在更昂貴的地段開店。貓屎咖啡開始採取的是捆綁戰略，和一些知名的連鎖超市，如吉之島合作，這樣的效果不足以壓倒星巴克。因爲和吉之島合作的餐飲機構雖然也很高級，但是他們不足以超越星巴克。也就是說，貓屎咖啡和吉之島以及吉之島的合作伙伴們“站”在一起，找不到咖啡店的感覺。說白了，你在這樣的地方開店，永遠無法超越星巴克。

　　當今品牌的世界，要想取得優勢，必先取得品牌優勢。其實，誰人不知，誰人不曉，星巴克也好，貓屎咖啡也罷?賣的東西都差不多，只是個場所和品牌不同而已。在這樣的認知前提下，貓屎咖啡如何憑藉着貓屎咖啡這個全球公認的“最好”咖啡這一認知事實，挑戰星巴克作爲咖啡老大的地位成爲關鍵，而在零售業態的差異化方面，星巴克顯然銷售的品類要比貓屎咖啡要多些。。

　　從這個意義上，要戰勝星巴克，首先就要在地段上超越星巴克。貓屎咖啡以廣州爲大本營，其首先必須在廣州的重要地段上搶佔優勢地位，且相對數量上要形成消費認知優勢。貓屎咖啡除了前面提到的合作之外，就是選擇了和星巴克旗鼓相當、甚至是更有創意的位置展示自己。在中華廣場開了全國第一家店之後，體育東路等一些場所也相繼開店。

　　有創意的是在廣州最具人氣的廣州購書中心開設了一家店。我仔細看過了該選址的門道：這原本就是廣州購書中心一樓的一部分，以前經常是各種紀念品的專賣店：向奧運會紀念牌、亞運會紀念品等等，現在卻是在正門的側面開了一家店，且和書店內部是聯通的。我認爲這是貓屎咖啡開設的最具震撼力的一家店。由於網絡購書的持續增長，實體書店的生意顯然不好過。挖牆角，可以看出貓屎咖啡的經營團隊已經進入營銷狀態，只要資金實力足夠，一定能夠首先在廣州樹立貓屎咖啡全球最好的消費認知。

　　另一方面，星巴克顯然是在加大超市銷售的品類。這一做法與品牌定位是背道而馳的。而星巴克自營店內部的銷售品類也在增多，同時，代工的產品也在增多，這種擴張的趨勢對品牌是個陷阱。從2011年開始轉型到今天，星巴克仍然處在混沌的消費認知之中。最近，在我家樓下也開了一家星巴克。雖然，我家所在的位置並不是高檔寫字樓，而是小區;但是，星巴克是和必勝客、肯德基一起進入的;而且三家是獨佔一排樓且連在一起的。更爲有趣的是：本是一家子的必勝客和肯德基，卻爲了維護品牌，故意把小小的星巴克夾在中間，把他們兩個間隔開來。

　　因爲從我家樓上可以看到這個位置，所以，從一開始我就去關注這家店的裝修。結果大爲意外的是不到一週就裝修好了。而且，聽裝修的師傅說，僅僅是一月份在廣州就要裝修十幾家。而他們的裝修要求極爲嚴格，且是香港專人過來指導和監督施工的。從方方面面都很講究，而且有很多門道在裏面。雖然，從外觀上看，沒有什麼不同，其實這裏有很多吸引消費的技巧。當你知道商家在使用誘導你消費的技巧的時候，也許你會反感了。具體的講：他們從方方面面，比方：畫、色、味、聞、內空間、佈局、內外銜接等等方面，特別是消費心理方面都有考慮和部署。

　　在咖啡店的品牌塑造方面，人才是不能不提及到的。香港人在做品牌方面，確實棋高一着。不論是星巴克，還是邦美蜀，也不論是王老吉還是加多寶，成功的運營都是來自香港人。通過自家樓下星巴克的裝修，我深深的感覺到香港人對品牌的塑造有極爲精細的研究。品牌消費的體驗方面，香港寸土寸金的現實，造就了一大批香港品牌店經營的精英。

　　咖啡是一種來自成熟於歐美國家的消費產品。在發達的國家流行開來的品牌和產品，走向全球有一種天然的優勢，這也是人自身需要的一種體現。在咖啡店選址的塑造過程中，運營商借助了當地人對當地建築的敬仰和熟知的認知度，成功的把自己的品牌店植入地標性建築之中，從而間接植入消費者的心中，也就是定位理論所說的消費者的心智之中。

　　這顯然是一種捷徑，這種捷徑來源於與廣告的投入比例的效果。也就是說，在高端寫字樓開設門店實際上是區別於媒體廣告的一種品牌做法。我相信，這種效果要比一味的“不知道另外一半廣告費投入到哪裏去了”的思想務實的多。從一座城來說，也就是對於這個城市的消費者來說，在全城最具地標性的建築的位置上開店是定位的最佳效果區域，也就相當於在電視等傳統媒體最佳時間段做廣告。與媒體廣告不同的是，地標位置開店在一座城市需要一定的數量來協同效應。一個是最佳時間表現法;另一個就是最佳空間位置表現法。

　　咖啡成爲門店消費的代名詞，這是品牌塑造的成功之處。一個快消品的品類、門店、品牌相互交融在一起。星巴克目前是咖啡的代名詞，也是咖啡店的代名詞，這是事實。如果邦美蜀想要在這方面有所斬獲，星巴克必須成爲其征服的對象，這是品牌的認知之戰、也是門店選址之戰、未來還是門店數量之戰。

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2014-05-23 09:50:15 責任編輯：520咖啡網

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'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '23', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '326', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-yazhoukafei.html', 'total' => 23, 'field' => array ( ), ), 339 => array ( 'id' => '339', 'pid' => '19', 'pids' => '0,19', 'name' => '上海咖啡館', 'dirname' => 'kafeiguan/shanghaikafeiguan', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 339, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '5', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '339', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-kafeiguan/shanghaikafeiguan.html', 'total' => 5, 'field' => array ( ), ), 662 => array ( 'id' => '662', 'pid' => '19', 'pids' => '0,19', 'name' => '咖啡師', 'dirname' => 'kafeiguan', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 662, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '11', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '662', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-kafeiguan.html', 'total' => 11, 'field' => array ( ), ), 667 => array ( 'id' => '667', 'pid' => '19', 'pids' => '0,19', 'name' => '連咖啡', 'dirname' => 'liankafei', 'pdirname' => 'kafeiguan/', 'child' => 0, 'childids' => 667, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '連咖啡_coffee box_連咖啡防彈咖啡_連咖啡好喝嗎', 'list_keywords' => '', 'list_description' => '連咖啡是一個連鎖咖啡品牌，成立於2012年7月。主要提供咖啡快送服務，用戶可以通過微信公號“連咖啡微服務”掃碼自助下單，在線完成支付之後，平臺會就近爲咖啡車間附近的用戶提供咖啡外送服務，並保證在半小時內送達，產品包含焦糖拿鐵、香草拿鐵、愛爾蘭橙香拿鐵等。', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '14', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '19', 'domain' => '', 'catids' => array ( 0 => '667', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-liankafei.html', 'total' => 14, 'field' => array ( ), ), )
urlrule	'/views-1997-[page].html'
fix_html_now_url	''
my_web_url	'https://test.gafei.com/views-1997'
get	array ( 's' => 'article', 'c' => 'show', 'id' => '1997', 'm' => 'index', )

Files ( 149 )

App.php	FCPATH/Fcms/Config/App.php
Autoload.php	FCPATH/Fcms/Config/Autoload.php
Cache.php	FCPATH/Fcms/Config/Cache.php
Cache.php	FCPATH/Fcms/Library/Cache.php
CodeIgniter.php	FCPATH/Fcms/Extend/CodeIgniter.php
Constants.php	FCPATH/Fcms/Config/Constants.php
Content.php	FCPATH/Fcms/Model/Content.php
ContentSecurityPolicy.php	FCPATH/Fcms/Config/ContentSecurityPolicy.php
Cookie.php	FCPATH/Fcms/Config/Cookie.php
Database.php	FCPATH/Fcms/Config/Database.php
Date.php	FCPATH/Fcms/Field/Date.php
Exceptions.php	FCPATH/Fcms/Config/Exceptions.php
Exceptions.php	FCPATH/Fcms/Extend/Exceptions.php
Field.php	FCPATH/Fcms/Library/Field.php
File.php	FCPATH/Fcms/Field/File.php
Filters.php	FCPATH/Fcms/Config/Filters.php
Helper.php	FCPATH/Fcms/Core/Helper.php
Hooks.php	FCPATH/App/Bdts/Config/Hooks.php
Hooks.php	FCPATH/Fcms/Core/Hooks.php
Init.php	FCPATH/Fcms/Init.php
Input.php	FCPATH/Fcms/Library/Input.php
Kint.php	FCPATH/Fcms/Config/Kint.php
Lang.php	FCPATH/Fcms/Library/Lang.php
Logger.php	FCPATH/Fcms/Config/Logger.php
Member.php	FCPATH/Fcms/Model/Member.php
Model.php	FCPATH/Fcms/Core/Model.php
Module.php	FCPATH/Fcms/Extend/Home/Module.php
Modules.php	FCPATH/Fcms/Config/Modules.php
Paths.php	FCPATH/Fcms/Config/Paths.php
Phpcmf.php	FCPATH/Fcms/Core/Phpcmf.php
Request.php	FCPATH/Fcms/Extend/Request.php
Router.php	FCPATH/Fcms/Library/Router.php
Router.php	FCPATH/My/Library/Router.php
Routes.php	APPPATH/Config/Routes.php
Routes.php	FCPATH/Fcms/Config/Routes.php
Security.php	FCPATH/Fcms/Library/Security.php
Seo.php	FCPATH/Fcms/Library/Seo.php
Service.php	FCPATH/Fcms/Core/Service.php
Services.php	FCPATH/Fcms/Config/Services.php
Show.php	APPPATH/Controllers/Show.php
Text.php	FCPATH/Fcms/Field/Text.php
Textarea.php	FCPATH/Fcms/Field/Textarea.php
Toolbar.php	FCPATH/Fcms/Config/Toolbar.php
Ueditor.php	FCPATH/Fcms/Field/Ueditor.php
UserAgents.php	FCPATH/Fcms/Config/UserAgents.php
Version.php	FCPATH/My/Config/Version.php
View.php	FCPATH/Fcms/Config/View.php
View.php	FCPATH/Fcms/Core/View.php
View.php	FCPATH/Fcms/Extend/View.php
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php	/data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php	/data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php	/data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php
cache.php	/data/web/hk.gafei.com/xunruicms/cache/config/cache.php
custom.php	/data/web/hk.gafei.com/xunruicms/config/custom.php
database.php	/data/web/hk.gafei.com/xunruicms/config/database.php
domain_app.php	/data/web/hk.gafei.com/xunruicms/cache/config/domain_app.php
domain_client.php	/data/web/hk.gafei.com/xunruicms/cache/config/domain_client.php
hooks.php	/data/web/hk.gafei.com/xunruicms/config/hooks.php
index.php	/data/web/hk.gafei.com/hk/index.php
lang.php	/data/web/hk.gafei.com/hk/api/language/zh-cn/lang.php
memcached.php	/data/web/hk.gafei.com/xunruicms/config/memcached.php
redis.php	/data/web/hk.gafei.com/xunruicms/config/redis.php
rewrite.php	/data/web/hk.gafei.com/xunruicms/config/rewrite.php
site.php	/data/web/hk.gafei.com/xunruicms/cache/config/site.php
system.php	/data/web/hk.gafei.com/xunruicms/cache/config/system.php
AutoloadConfig.php	SYSTEMPATH/Config/AutoloadConfig.php
Autoloader.php	SYSTEMPATH/Autoloader/Autoloader.php
BaseBuilder.php	SYSTEMPATH/Database/BaseBuilder.php
BaseCollector.php	SYSTEMPATH/Debug/Toolbar/Collectors/BaseCollector.php
BaseConfig.php	SYSTEMPATH/Config/BaseConfig.php
BaseConnection.php	SYSTEMPATH/Database/BaseConnection.php
BaseHandler.php	SYSTEMPATH/Cache/Handlers/BaseHandler.php
BaseResult.php	SYSTEMPATH/Database/BaseResult.php
BaseService.php	SYSTEMPATH/Config/BaseService.php
Builder.php	SYSTEMPATH/Database/MySQLi/Builder.php
CacheFactory.php	SYSTEMPATH/Cache/CacheFactory.php
CacheInterface.php	SYSTEMPATH/Cache/CacheInterface.php
CliRenderer.php	SYSTEMPATH/ThirdParty/Kint/Renderer/CliRenderer.php
CloneableCookieInterface.php	SYSTEMPATH/Cookie/CloneableCookieInterface.php
CodeIgniter.php	SYSTEMPATH/CodeIgniter.php
Common.php	SYSTEMPATH/Common.php
Config.php	SYSTEMPATH/Config/Config.php
Config.php	SYSTEMPATH/Database/Config.php
Connection.php	SYSTEMPATH/Database/MySQLi/Connection.php
ConnectionInterface.php	SYSTEMPATH/Database/ConnectionInterface.php
ContentSecurityPolicy.php	SYSTEMPATH/HTTP/ContentSecurityPolicy.php
Controller.php	SYSTEMPATH/Controller.php
Cookie.php	SYSTEMPATH/Cookie/Cookie.php
CookieInterface.php	SYSTEMPATH/Cookie/CookieInterface.php
CookieStore.php	SYSTEMPATH/Cookie/CookieStore.php
Database.php	SYSTEMPATH/Database/Database.php
Database.php	SYSTEMPATH/Debug/Toolbar/Collectors/Database.php
DebugToolbar.php	SYSTEMPATH/Filters/DebugToolbar.php
DotEnv.php	SYSTEMPATH/Config/DotEnv.php
Escaper.php	SYSTEMPATH/ThirdParty/Escaper/Escaper.php
Events.php	SYSTEMPATH/Debug/Toolbar/Collectors/Events.php
Events.php	SYSTEMPATH/Events/Events.php
Exceptions.php	SYSTEMPATH/Debug/Exceptions.php
Factories.php	SYSTEMPATH/Config/Factories.php
Factory.php	SYSTEMPATH/Config/Factory.php
FileLocator.php	SYSTEMPATH/Autoloader/FileLocator.php
Files.php	SYSTEMPATH/Debug/Toolbar/Collectors/Files.php
FilterInterface.php	SYSTEMPATH/Filters/FilterInterface.php
Filters.php	SYSTEMPATH/Filters/Filters.php
Header.php	SYSTEMPATH/HTTP/Header.php
IncomingRequest.php	SYSTEMPATH/HTTP/IncomingRequest.php
Kint.php	SYSTEMPATH/ThirdParty/Kint/Kint.php
Logger.php	SYSTEMPATH/Log/Logger.php
LoggerInterface.php	SYSTEMPATH/ThirdParty/PSR/Log/LoggerInterface.php
Logs.php	SYSTEMPATH/Debug/Toolbar/Collectors/Logs.php
Message.php	SYSTEMPATH/HTTP/Message.php
MessageInterface.php	SYSTEMPATH/HTTP/MessageInterface.php
MessageTrait.php	SYSTEMPATH/HTTP/MessageTrait.php
Modules.php	SYSTEMPATH/Modules/Modules.php
Query.php	SYSTEMPATH/Database/Query.php
QueryInterface.php	SYSTEMPATH/Database/QueryInterface.php
RedisHandler.php	SYSTEMPATH/Cache/Handlers/RedisHandler.php
Renderer.php	SYSTEMPATH/ThirdParty/Kint/Renderer/Renderer.php
RendererInterface.php	SYSTEMPATH/View/RendererInterface.php
Request.php	SYSTEMPATH/HTTP/Request.php
RequestInterface.php	SYSTEMPATH/HTTP/RequestInterface.php
RequestTrait.php	SYSTEMPATH/HTTP/RequestTrait.php
Response.php	SYSTEMPATH/HTTP/Response.php
ResponseInterface.php	SYSTEMPATH/HTTP/ResponseInterface.php
ResponseTrait.php	SYSTEMPATH/API/ResponseTrait.php
ResponseTrait.php	SYSTEMPATH/HTTP/ResponseTrait.php
Result.php	SYSTEMPATH/Database/MySQLi/Result.php
ResultInterface.php	SYSTEMPATH/Database/ResultInterface.php
RichRenderer.php	SYSTEMPATH/ThirdParty/Kint/Renderer/RichRenderer.php
RouteCollection.php	SYSTEMPATH/Router/RouteCollection.php
RouteCollectionInterface.php	SYSTEMPATH/Router/RouteCollectionInterface.php
Router.php	SYSTEMPATH/Router/Router.php
RouterInterface.php	SYSTEMPATH/Router/RouterInterface.php
Routes.php	SYSTEMPATH/Config/Routes.php
Routes.php	SYSTEMPATH/Debug/Toolbar/Collectors/Routes.php
Services.php	SYSTEMPATH/Config/Services.php
TextRenderer.php	SYSTEMPATH/ThirdParty/Kint/Renderer/TextRenderer.php
Timer.php	SYSTEMPATH/Debug/Timer.php
Timers.php	SYSTEMPATH/Debug/Toolbar/Collectors/Timers.php
Toolbar.php	SYSTEMPATH/Debug/Toolbar.php
URI.php	SYSTEMPATH/HTTP/URI.php
UserAgent.php	SYSTEMPATH/HTTP/UserAgent.php
Utils.php	SYSTEMPATH/ThirdParty/Kint/Utils.php
View.php	SYSTEMPATH/Config/View.php
View.php	SYSTEMPATH/View/View.php
Views.php	SYSTEMPATH/Debug/Toolbar/Collectors/Views.php
init.php	SYSTEMPATH/ThirdParty/Kint/init.php
init_helpers.php	SYSTEMPATH/ThirdParty/Kint/init_helpers.php
url_helper.php	SYSTEMPATH/Helpers/url_helper.php

Routes

Matched Route

Directory:
Controller:	\Phpcmf\Controllers\Show
Method:	index
Params:	0 / 0

Defined Routes

Method	Route	Handler
GET	/	\Phpcmf\Controllers\Show::index
HEAD	/	\Phpcmf\Controllers\Show::index
POST	/	\Phpcmf\Controllers\Show::index
PUT	/	\Phpcmf\Controllers\Show::index
DELETE	/	\Phpcmf\Controllers\Show::index
OPTIONS	/	\Phpcmf\Controllers\Show::index
TRACE	/	\Phpcmf\Controllers\Show::index
CONNECT	/	\Phpcmf\Controllers\Show::index
CLI	migrations/([^/]+)/([^/]+)	\CodeIgniter\Commands\MigrationsCommand::$1/$2
CLI	migrations/([^/]+)	\CodeIgniter\Commands\MigrationsCommand::$1
CLI	migrations	\CodeIgniter\Commands\MigrationsCommand::index
CLI	ci(.*)	\CodeIgniter\CLI\CommandRunner::index/$1
CLI	/	\Phpcmf\Controllers\Show::index

Events

Time	Event Name	Times Called
31.55 ms	pre_system	1
0.14 ms	dbquery	9

History

Datetime	Status	Method	URL	Content-Type	Is AJAX?
2025-04-05 08:56:10	200	GET	https://test.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:56:08	200	GET	https://bak.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:56:05	200	GET	https://coffeetec.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:56:01	200	GET	https://cno.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:56:00	200	GET	https://coffeetec.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:58	200	GET	https://jenkins.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:57	200	GET	https://cno.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:55	200	GET	https://gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:54	200	GET	https://bak.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:53	200	GET	https://www.world.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:51	200	GET	https://bestcoffee.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:47	200	GET	https://bestcoffee.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:46	200	GET	https://gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:41	200	GET	https://gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:40	200	GET	https://ggdxh360.www.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:36	200	GET	https://madmin.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:35	200	GET	https://gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:33	200	GET	https://gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:32	200	GET	https://cdn.gafei.com/index.php/	text/html; charset=UTF-8	No
2025-04-05 08:55:30	200	GET	https://bestcoffee.gafei.com/index.php/	text/html; charset=UTF-8	No

View Data

Session User Data

Session doesn't seem to be active.

Request ( HTTPS/2.0 )

$_GET

s	article
c	show
id	1997
m	index

Headers

Priority	u=0, i
Accept-Encoding	gzip, deflate, br, zstd
Sec-Fetch-Dest	document
Sec-Fetch-User	?1
Sec-Fetch-Mode	navigate
Sec-Fetch-Site	none
Accept	text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,/;q=0.8,application/signed-exchange;v=b3;q=0.7
User-Agent	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
Upgrade-Insecure-Requests	1
Sec-Ch-Ua-Platform	"Windows"
Sec-Ch-Ua-Mobile	?0
Sec-Ch-Ua	"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Cache-Control	no-cache
Pragma	no-cache
Host	test.gafei.com

Response ( 200 - OK )

Headers

Priority	u=0, i
Accept-Encoding	gzip, deflate, br, zstd
Sec-Fetch-Dest	document
Sec-Fetch-User	?1
Sec-Fetch-Mode	navigate
Sec-Fetch-Site	none
Accept	text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,/;q=0.8,application/signed-exchange;v=b3;q=0.7
User-Agent	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
Upgrade-Insecure-Requests	1
Sec-Ch-Ua-Platform	"Windows"
Sec-Ch-Ua-Mobile	?0
Sec-Ch-Ua	"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Cache-Control	no-cache
Pragma	no-cache
Host	test.gafei.com

System Configuration

Read the CodeIgniter docs...

CodeIgniter Version:	4.1.4
PHP Version:	8.0.25
PHP SAPI:	fpm-fcgi
Environment:	development
Base URL:	https://test.gafei.com/
Timezone:	PRC
Locale:	en
Content Security Policy Enabled:	No