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'85度,上海,首家,概念,開業,明年,大陸,370,餘家,升'

'近日，85度C位於上海市長寧區的中山公園商圈定西店原址從新裝修，推出第一家店新概念店。這標誌着85度C正式吹響了在中國市場上品牌升級的號角。 被譽爲中國第一烘培品牌的85度C在大陸發展已近5年，此次店面升級有別於85度C一貫倡導的平價市場定位，在新概念'

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'2014-04-27 01:09:50'

'2014-04-27 01:09:50'

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                                　近日，85度C位於上海市長寧區的中山公園商圈定西店原址從新裝修，推出第一家店新概念店。這標誌着85度C正式吹響了在中國市場上品牌升級的號角。
<div style="text-align: center">
	<img alt="" src="/uploads/allimg/121224/24-1212241A5415W.jpg" style="width: 428px; height: 286px" /></div>
<p>
	被譽爲中國第一烘培品牌的85度C在大陸發展已近5年，此次店面升級有別於85度C一貫倡導的平價市場定位，在新概念店最顯眼的位置放置的是其主打的&ldquo;天然酵母麪包&rdquo;採用自然發酵方式製造。使用天然的加州葡萄乾加水、糖，於室溫30度C下自然發酵吸收糖分及礦物質，發酵後產生之特殊風味，藉以取代人工酵母，麪糰保溼性高，散發出濃烈果香風味。而這些平均售價在15元的歐式麪包，也是面向中高端消費人羣的一種嘗試。</p>
<p>
	　　新升級的定西店，每日以新鮮手作，採各款產品皆限量推出，平均每天約烘焙3,000顆新鮮麪包出爐，且爲了讓消費者都能喫到健康養生的新鮮手作麪包，更請來榮獲2012年FHC比賽的金牌師傅蘇建逢駐店研發多款冠軍麪包產品。</p>
<p>
	　　此 次，定西路店還對整個店面的裝修風格進行一次大的調整，使店面光線更加明亮，風格更趨休閒和溫馨。色系選擇上，大膽的使用咖啡、深紅色系牆面，配以鏡面材 質的分隔，突出了恬靜舒適的主題和縱深感；而點單區和貨品陳列區的佈置，內縮了櫃檯、水吧及成列櫃，增強了店面的整體空間感；在功能上，不僅增加更多的客 座區，還打破了原有的木座椅陳設，添置了沙發、咖啡桌等設備，營造了舒適的休憩氛圍。</p>
<p>
	　　未來在一些新興的城市，依據調研結果直接做新風格的升級。採訪中，85度C執行副總邱志宏表示，在定西店品牌升級及店面改造完成後，85度C還將在年後對目前在大陸的370餘家店中，位於商圈位置的一些門店完成品牌升級改造。相信85度C颳起的這股升級風潮，將會引領烘培行業的又一場變革。</p>
<p>
	　　品牌tips:</p>
<p>
	　　85度C作爲臺灣家喻戶曉的以麪包、咖啡、烘焙爲主的連鎖店，已成爲數量最多、營業額最大的咖啡蛋糕連鎖企業，其連鎖店已遍及中國、美國、澳洲等國家。自07年底進駐中國大陸以來，以其五星級的品質與平民化的價格，贏得了越來越多消費者的青睞。目前，85度C在上海、杭州、南京、北京、天津、福州、深圳、成都、重慶、鄭州、武漢、青島、濟南、廈門、廣州、瀋陽等大城市均設有連鎖店，連鎖店的數量已達370餘家，全球門店數突破720家)在絕大部分連鎖店提供24小時經營與外送服務。</p>
<p>
	&nbsp;</p>

                                
                                (責任編輯：獅子座)</td>
                        </tr>
                    </table>
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