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'星巴克在華開設7家臻選咖啡店 黑咖啡市場有望獲突破' |
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'<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
據經濟之聲《天下公司》報道，星巴克在華又有了新戰略，今天他們在北京、上海、廣州、深圳四個城市新開了七家臻選咖啡門店，</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
臻選咖啡門店是星巴克的頂級咖啡供應店，一般售賣的都是星巴克在全球採購的最頂尖3%的咖啡豆，在中國市場首批上市的有夏威夷卡烏咖啡、祕魯瓊塔利咖啡等4個品種，其中最貴的一袋咖啡要賣到300多塊錢。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
除了咖啡優質外，門店的設計很與衆不同，比如北京光華路嘉裏中心的星巴克是7家臻選咖啡門店之一，它的二樓有原木製作的open bar，吧檯上沒有隔板，顧客可以和咖啡師更近距離看咖啡師製作，同時還可以一邊交流、互動。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
第三，咖啡製作的過程不同，普通咖啡使用機器瞬間做成，大概1分鐘就能做出一杯，臻選咖啡是咖啡師手工沖泡，做一杯咖啡要5分鐘。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
星巴克的臻選咖啡店在美國、加拿大、英國、日本等國家推出，生意很不錯，因爲很多頂級咖啡產量有限，臻選咖啡推出後還有過24銷售就售罄的紀錄。臻選咖啡都是黑咖啡的做法，不加奶不加糖，在中國的受衆不是那麼多。星巴克光華路門店店長說，每天平時點黑咖啡20-30杯，她估計加了臻選咖啡每天售賣會達到30-40杯。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
因此，儘管臻選咖啡每杯售價會比普通咖啡貴近一倍，但享用人數還有待突破。另外，臻選咖啡師服務時間更長，鼓勵客人更慢的享用咖啡，坐更久，交流咖啡沖泡的經驗。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font-family: Tahoma, Helvetica, 宋體, \'Microsoft Yahei\', Arial; font-size: 14px; line-height: 25px; vertical-align: baseline; word-wrap: break-word; color: rgb(68, 68, 68);">
<br />
更重要的是臻選咖啡門店都是由星巴克概念設計部單獨開發設計的，不論是原木的open bar、專屬菜單板以及專屬交流區都需要比普通門店更多額成本。星巴克中國概念設計總監蔣博森說，稀有的咖啡豆加上專業的沖泡，配上門店的設計，星巴克希望處處體現出臻選的感覺。<br />
<img alt="" src="/uploads/allimg/160608/3-16060Q512533Z.jpg" style="width: 500px; height: 593px;" /></p>
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