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'星巴克不甘只賣咖啡 6.2億美元收購茶葉零售商'

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'巴克,不甘,咖啡,6.2,億美元,收購,茶葉,零售商,6.2'

'6.2億美元收購茶葉零售商 星巴克不甘只賣咖啡再度喝茶 去年換標去掉了COFFEE等字樣的星巴克，昨日再度向茶葉領域出手。這家美國咖啡連鎖巨頭宣佈，將以6.2億美元現金收購茶葉零售商Teavana，瞄準年均增長10%、擁有400億美元的國際茶葉消費市'

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'2014-04-27 01:10:06'

'2014-04-27 01:10:06'

'13'

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NULL

'
                    <table width=\'100%\'>
                        <tr>
                            <td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
                                <p>
	　6.2億美元收購茶葉零售商</p>
<p>
	　　星巴克不甘只賣咖啡再度&ldquo;喝茶&rdquo;</p>
<p>
	　　去年換標去掉了&ldquo;COFFEE&rdquo;等字樣的星巴克，昨日再度向茶葉領域出手。這家美國咖啡連鎖巨頭宣佈，將以6.2億美元現金收購茶葉零售商Teavana，瞄準年均增長10%、擁有400億美元的國際茶葉消費市場。早前，星巴克已陸續在中國門店賣茶。</p>
<p>
	　　據介紹，Teavana成立於1997年，旗下有100多種散裝茶葉，此外還出售茶具和其他茶葉有關的用品，號稱在全球擁有300家直營銷售門店。</p>
<p>
	　　星巴克表示，將會對Teavana進行整合，未來將推動這個品牌進入其他高速增長的茶葉消費市場。</p>
<p>
	　　記者瞭解到，目前Teavana在中國仍未有佈局。在上述300家直營門店裏，全部位於美國和加拿大，另外19家國際門店全部是加盟形式，其中大部分又集中在墨西哥。至於星巴克着力希望開拓的中印市場，則均是茶葉消費大國。星巴克首席執行官舒爾茨對媒體表示，計劃在未來5年開設超過1000 家Teavana門店。</p>
<p>
	　　事實上，不少美國當地媒體也把星巴克這番收購解讀爲對中國市場有所企圖。據市場調研公司歐睿的數據，預計2012年中國人均飲茶量是咖啡的16倍。按照星巴克的規劃，希望在2014年把中國打造成美國海外第二本土市場，又預計到2015年達成在中國擁有1500家門店的目標。</p>

                                
                                (責任編輯：獅子座)</td>
                        </tr>
                    </table>
                '

'巴克,不甘,咖啡,6.2,億美元,收購,茶葉,零售商,6.2'

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'星巴克不甘只賣咖啡 6.2億美元收購茶葉零售商_咖啡資訊_咖啡新聞_中國咖啡網'

'巴克,不甘,咖啡,6.2,億美元,收購,茶葉,零售商,6.2'

'6.2億美元收購茶葉零售商 星巴克不甘只賣咖啡再度喝茶 去年換標去掉了COFFEE等字樣的星巴克，昨日再度向茶葉領域出手。這家美國咖啡連鎖巨頭宣佈，將以6.2億美元現金收購茶葉零售商Teavana，瞄準年均增長10,、擁有400億美元的國際茶葉消費市'

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