4.1.4

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'星巴克來煙臺了，首家落戶振華商廈'

''

'巴克,煙臺,首家,落戶,振華,商廈,近日,記者,巴克,中國,'

'近日，記者從星巴克中國總部獲悉，星巴克來煙臺了，首家星巴克咖啡館落戶振華商廈，將在11月份開門迎客，成爲繼濟南、青島、濰坊以後，省內第4個擁有星巴克咖啡館的城市。 星巴克成功入駐煙臺，不僅意味着市民可以在以後品嚐到可口的咖啡，更是對煙臺消費水'

'59'

'1'

'未知'

'9'

'/views-234'

'0'

'0'

''

'2014-04-27 01:10:14'

'2014-04-27 01:10:14'

'13'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'
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                            <td><div id="contentMidPicAD" style="float:right; clear:both; top:0; vertical-align:top;"></div>
                                <div style="text-align: center; ">
	<img alt="" src="/uploads/allimg/121027/24-12102G621592Q.jpg" style="width: 382px; height: 330px; " /></div>
<div>
	&nbsp;近日，記者從星巴克中國總部獲悉，星巴克來煙臺了，首家星巴克咖啡館落戶振華商廈，將在11月份開門迎客，成爲繼濟南、青島、濰坊以後，省內第4個擁有星巴克咖啡館的城市。</div>
<div>
	&nbsp;</div>
<div>
	&ldquo;星巴克成功入駐煙臺，不僅意味着市民可以在以後品嚐到可口的咖啡，更是對煙臺消費水平和 投資環境的一次肯定。&rdquo;煙臺市投資促進局一負責人稱，隨着煙臺經濟水平和投資環境的不斷改善，越來越多的全球一線品牌開始青睞煙臺，星巴克作爲全球知名的咖啡品牌對煙臺來說具有重要意義。</div>
<div>
	&nbsp;</div>
<div>
	據介紹，星巴克這次入駐煙臺並不是單個店面的入駐，而是對煙臺多個地段都產生了開設直營店的想法。</div>
<div>
	&nbsp;</div>
<div>
	記者瞭解到，星巴克對選址要求嚴格，必須在一樓臨街處，面積爲80-200平方米不等，因此星巴克涉足煙臺，在選址上比較偏向成熟的商業地區。</div>
<div>
	&nbsp;</div>
<div>
	首家星巴克咖啡店將坐落在市區振華商廈一樓，目前店面正在裝修中，其他店面有望今後陸續進駐萊山、開發區等地。</div>
<div>
	&nbsp;</div>
<div>
	&ldquo;經過2年考量，我們最終選定在煙臺開設星巴克直營店。&rdquo;星巴克中國公共事務部負責人王星蓉說。</div>
<div>
	&nbsp;</div>
<div>
	據王星蓉介紹，星巴克每進入一個新城市之前都會仔細研究、評估當地的投資環境和消費市場，例如考量城市發展規劃、重要商圈的位置、交通模式等，以選擇最佳的時機進入市場。在煙臺，這種考察開始於2010年末，在今年終於成熟並得以實現。</div>

                                
                                (責任編輯：獅子座)</td>
                        </tr>
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'星巴克來煙臺了，首家落戶振華商廈_咖啡資訊_咖啡新聞_中國咖啡網'

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