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'咖啡館與茶樓的經營之爭'

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'咖啡館經營,茶樓經營'

'兩年內，宜昌解放路附近先後有8家咖啡館相繼關門，有網友表示這是茶樓和咖啡館之間的市場競爭所致，由於近幾年茶樓的興盛，分走了咖啡館市場的一杯羹。
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'2014-06-04 15:56:12'

'2014-06-04 15:58:30'

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NULL

'<center>
	<img alt="" height="285" src="/uploads/allimg/140604/155S03E5-0.jpg" width="410" /></center>
<p>
	三峽晚報訊 記者鄭聯學 攝</p>
<p>
	近期，有網民在宜昌某論壇爆料稱，兩年內，在解放路附近先後有8家咖啡館淡出市場。此帖一出，頓時引起網友和市民的熱議，部分網友認爲，廚師水平低、環境不理想、沒有特色等原因是造成咖啡廳退出市場的主要原因。還有網友將這一結果歸結於日益興起的茶樓和咖啡館之間的市場競爭所致。</p>
<p>
	宜昌咖啡館的輝煌已成過去，在當前殘酷的市場競爭面前，咖啡店做好了準備嗎?</p>
<p>
	兩年內8家咖啡店關門</p>
<p>
	一個月前，一位網民在宜昌某論壇爆料稱：&ldquo;宜昌咖啡館走下坡路，兩年內關了8家。&rdquo;此帖一出，一度引起近百名網友的大討論。</p>
<p>
	發帖人對宜昌咖啡館不景氣的原因進行了分析：宜昌的咖啡館沒有特色，幾乎都經營中餐、火鍋，有的甚至還以中餐、火鍋、棋牌招待爲主，導致咖啡館不倫不類。</p>
<p>
	發帖人還稱，真正的咖啡館主要以西餐、甜品爲主，像武漢市很多咖啡店做的就很好，裝修有格調，出品質量高，食品花樣多，促銷也不少。可是宜昌的咖啡館，給人感覺就是死氣沉沉，裝修一般，也沒有太多值得回味的地方。</p>
<p>
	發帖人自己統計了一下，兩年內，解放路附近先後有8家咖啡館相繼關門，另外還有部分咖啡館的經營也處在&ldquo;崩潰&rdquo;的邊緣。</p>
<p>
	此帖一出，當即引起衆多網友的討論。網名&ldquo;Vaio&rdquo;認爲，現在咖啡店和西餐店的同質化太嚴重了，競爭方向不明顯;網名&ldquo;vikngba-by&rdquo;則認爲，這是市場優勝劣汰的自然法則;網名&ldquo;alright3&rdquo;稱，主要是白領人士太少所致。不過，還有一些網友將這一結果歸結於茶樓和咖啡館之間的市場競爭所致，由於近幾年茶樓的興盛，分走了咖啡館市場的一杯羹。</p>
<p>
	回憶過去</p>
<p>
	&ldquo;我們曾經也有過輝煌&rdquo;</p>
<p>
	老街咖啡在宜昌是開的比較早的一家咖啡店，至今至少有9年的時間。該咖啡店負責人張慧告訴記者，咖啡館曾在宜昌有過相當長時間的輝煌期，高峯時期，年利潤爲現在的好幾倍，那時的咖啡館主要以咖啡和西餐爲主。</p>
<p>
	可從2008年開始，隨着新開的咖啡館越來越多，加上茶樓的逐漸增多，市場開始出現萎縮。2009年，宜昌的咖啡館市場進入一個低谷期，當時的營業收入僅夠職工工資、水電氣和房租費的開銷，稍有不慎就會出現虧損。</p>
<p>
	記者瞭解到，也就是從2008年開始，宜昌部分咖啡館因各種原因紛紛關門或轉行。</p>
<p>
	大衛咖啡也是宜昌一家開得較早的咖啡館。大堂經理楊丹丹稱，她是2008年到大衛咖啡店上班。她回憶稱，2008年之前，大衛咖啡的生意還不錯，當時，吧檯共有四名工作人員，個個都忙得不亦樂乎。而現在吧檯一個人都還比較輕鬆。</p>
<p>
	業界專家分析認爲，咖啡店的無序競爭、缺少個性特點等頑疾和2008年的金融危機，是導致咖啡店不景氣的重要原因之一。無序競爭主要來自兩個方面，一個是咖啡行業本身的競爭，一個是茶樓的興盛，部分茶樓經營範圍幾乎和咖啡店沒有任何區別，只是招牌不同而已。</p>
<p>
	同時，記者還採訪了幾位消費者，他們認爲，宜昌城區幾乎每個咖啡店的西餐水平都一樣，感覺不到各自的特色，其裝修也是大同小異。</p>
<p>
	積極謀劃</p>
<p>
	咖啡店欲捲土重來</p>
<p>
	在解放路一帶，不僅有很多咖啡店，還有不少茶樓矗立其中。昨日上午，記者走進了解放路一家茶樓。茶樓工作人員介紹，他們茶樓不僅能品茶，還可以喝咖啡喫西餐。同時也提供棋牌室和上網等服務。</p>
<p>
	茶樓老闆介紹，除外面的招牌和裝潢與咖啡店不一樣外，該茶樓提供的服務基本上和咖啡店沒有兩樣，相反，他們有的服務比咖啡店更多樣化。</p>
<p>
	隨後，記者走訪了城區多家茶樓。記者發現，還有一些賣茶葉的茶行都兼營做起了茶樓生意，他們同樣經營中西餐服務。</p>
<p>
	在經營策略上，茶樓反而比咖啡館更加靈活，如有的茶樓沒有最低消費，其茶水價格與咖啡相比更便宜，其氛圍也更具地方特色。</p>
<p>
	面對茶樓帶來的殘酷競爭，宜昌咖啡館該何去何從?老街咖啡負責人袁兵稱，從2008年開始，爲了讓咖啡店走出困境，老街咖啡進行了一系列嘗試，如擴大經營範圍等。&ldquo;現在咖啡店經營的火鍋、炒菜就是從那時做起來的。同時，咖啡店內還新增了包房，提供棋牌等業務。&rdquo;</p>
<p>
	袁兵表示，經過一系列的創新之舉，他們已經挺過了2008年、2009年的最困難時期，目前，生意已經開始有所好轉。下一步，他們將在服務上多下功夫，培訓提高員工的服務質量。同時還將加大新產品的推廣，縮短新產品的更新週期。</p>
<p>
	大衛咖啡大堂經理楊丹丹表示，在擴大經營範圍的同時，大衛咖啡還將從細節上不斷對設施進行完善和更新，讓消費者每次來都有不一樣的感覺。楊丹丹稱，去年，在咖啡市場不太景氣的情況下，他們對咖啡店進行了一次全面裝修，她感覺咖啡店裝修後，客源增多了不少。</p>
<p>
	記者瞭解到，目前，隨着市場發展的多元化，競爭也更加激烈。各咖啡店、茶樓均在想盡渾身解數來吸引更多的消費者。如在延長營業時間方面，目前，宜昌大部分咖啡店和茶樓的營業時間幾乎都是從早上9點開始營業，到次日凌晨二點左右才歇業。</p>
<p>
	大浪淘沙</p>
<p>
	競爭讓市場更加成熟</p>
<p>
	&ldquo;解放路一帶的咖啡文化商圈從發展至今，它已經歷了一段輝煌時期。&rdquo;一位在咖啡行業摸爬滾打多年的業內人士認爲，咖啡文化還是很有前景的，她相信現在的市場環境只是暫時的，經過歲月的沉澱和優勝劣汰的市場規律，咖啡館生意將會有所好轉。</p>
<p>
	咖啡本是外來文化，就應該保持原有的韻味。而目前，宜昌的咖啡館的本土化氣息太重，以至於大多數咖啡館不倫不類，發展空間被壓縮了。在其他大城市，咖啡店就是咖啡店，茶樓就是茶樓，二者很難聯繫在一起的。而在宜昌，這兩個概念似乎混淆了。</p>
<p>
	宜昌某咖啡店一位不願意透露姓名的負責人說，目前宜昌的咖啡店已經基本飽和，但高檔次、有特色的咖啡店不多。</p>
<p>
	另一方面，經營者的水平普遍不高，真正理解咖啡文化的經營者不多，這就導致了市場出現不良競爭的局面。該負責人說，&ldquo;就目前的狀況看，宜昌咖啡市場和茶樓市場重新洗牌的時機已經到來。近兩年內，將有相當一部分咖啡店和茶樓將會被市場淘汰出局。&rdquo;(本文來源：荊楚網-三峽晚報 記者：譚廷)<br />
	<br />
	<br />
	中國咖啡交易網：www.gafei.com</p>
'

'咖啡館經營,茶樓經營'

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'咖啡館與茶樓的經營之爭_咖啡館經營_中國咖啡網'

'咖啡館經營,茶樓經營'

'兩年內，宜昌解放路附近先後有8家咖啡館相繼關門，有網友表示這是茶樓和咖啡館之間的市場競爭所致，由於近幾年茶樓的興盛，分走了咖啡館市場的一杯羹。'

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    'childids' => 325,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '6',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '325',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-yazhoukafei.html',
    'total' => 6,
    'field' => 
    array (
    ),
  ),
  326 => 
  array (
    'id' => '326',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '亞洲咖啡',
    'dirname' => 'yazhoukafei',
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    'childids' => 326,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '23',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '326',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-yazhoukafei.html',
    'total' => 23,
    'field' => 
    array (
    ),
  ),
  339 => 
  array (
    'id' => '339',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '上海咖啡館',
    'dirname' => 'kafeiguan/shanghaikafeiguan',
    'pdirname' => 'kafeiguan/',
    'child' => 0,
    'childids' => 339,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '5',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
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    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '339',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeiguan/shanghaikafeiguan.html',
    'total' => 5,
    'field' => 
    array (
    ),
  ),
  662 => 
  array (
    'id' => '662',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '咖啡師',
    'dirname' => 'kafeiguan',
    'pdirname' => 'kafeiguan/',
    'child' => 0,
    'childids' => 662,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '11',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '662',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeiguan.html',
    'total' => 11,
    'field' => 
    array (
    ),
  ),
  667 => 
  array (
    'id' => '667',
    'pid' => '19',
    'pids' => '0,19',
    'name' => '連咖啡',
    'dirname' => 'liankafei',
    'pdirname' => 'kafeiguan/',
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    'childids' => 667,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '連咖啡_coffee box_連咖啡防彈咖啡_連咖啡好喝嗎',
        'list_keywords' => '',
        'list_description' => '連咖啡是一個連鎖咖啡品牌，成立於2012年7月。主要提供咖啡快送服務，用戶可以通過微信公號“連咖啡微服務”掃碼自助下單，在線完成支付之後，平臺會就近爲咖啡車間附近的用戶提供咖啡外送服務，並保證在半小時內送達，產品包含焦糖拿鐵、香草拿鐵、愛爾蘭橙香拿鐵等。',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '14',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '667',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-liankafei.html',
    'total' => 14,
    'field' => 
    array (
    ),
  ),
)

'/views-2740-[page].html'

''

'https://test.gafei.com/views-2740'

array (
  's' => 'article',
  'c' => 'show',
  'id' => '2740',
  'm' => 'index',
)