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'內幕:欺騙是不是咖啡行業潛規則'

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'咖啡行業,潛規則'

'筆者有幸在05年10月經營了一家自己的咖啡館，從此便與咖啡結了緣，至今短短的半年，從白紙到內行，學費交了不少，經驗不敢獨享，希望下面的文字能給對咖啡感興趣，想經營一家自己的咖啡館或是有飲用咖啡習慣的朋友們提供一些參考。 這家店我投資了80多萬，說'

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'蜜思咖啡網'

'9'

'/views-2777'

'0'

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'2014-06-04 17:21:24'

'2014-06-04 17:22:15'

'2775'

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'<p>
	筆者有幸在05年10月經營了一家自己的咖啡館，從此便與咖啡結了緣，至今短短的半年，從白紙到內行，學費交了不少，經驗不敢獨享，希望下面的文字能給對咖啡感興趣，想經營一家自己的咖啡館或是有飲用咖啡習慣的朋友們提供一些參考。</p>
<p>
	這家店我投資了80多萬，說不想賺錢是假的，但初衷絕對是精神上的一種嚮往，這種感覺很難用語言來表達，相信有很大一部分想開咖啡館或正在經營咖啡館的朋友是能夠體會的。</p>
<p>
	爲了讓廣大喜愛咖啡的朋友能真正喝到一杯好的咖啡，讓想開店的朋友能夠把投資風險降到最低，不被人騙，下面我將詳細講述一些咖啡行當裏的內幕，北京人管這叫做貓膩。</p>
<p>
	說貓膩，但您可別小看它，想開咖啡館您要是不懂，讓您多花個3萬5萬可一點也不誇張，喝咖啡的朋友也別不在意，可能從您看完這片貼子起，您纔可能喝到第一杯真正的咖啡。誰的錢也不是大風颳來的，至少以後在這方面您能做到不上當受騙了。</p>
<p>
	咖啡的圈子其實很小，基本上大家都能混個臉熟，所以我的出處在這裏就隱掉了，大家見諒。</p>
<p>
	一家咖啡館由店面、設備、店長(咖啡主技師)、原料這幾個部分組成。</p>
<p>
	咱先說說大多數飲用咖啡的消費者是怎麼受騙的吧。</p>
<p>
	您可別小看咖啡，本人之所以這麼喜歡咖啡是因爲咖啡有着深厚的文化底蘊，而且咖啡是一種藝術，是一個咖啡師的想象力、創造力在現實中的具化。像法國就有文化部直屬的咖啡師培訓大學，並會頒發咖啡學士、碩士、博士學位。一個要用4年乃至更長時間來學習的行業，可見其還是有相當豐富的內涵的，有想當高的技術含量的。</p>
<p>
	您喝的每一杯咖啡都應該是由一位&ldquo;咖啡技師&rdquo;用&ldquo;真正&rdquo;的咖啡原料，在&ldquo;專業&rdquo;的咖啡設備中製作出來的。且製作過程必須嚴格遵守操作規範(一個真正的咖啡是的培訓過程是非常嚴格的)，您才能享受到一杯好的咖啡。</p>
<p>
	&ldquo;咖啡技師&rdquo;;現在市場上有很多&ldquo;咖啡技師&rdquo;，魚龍混雜，這是由於市場本身的不規範所至，每家大咖啡商都由自己的培訓體系，真鍋有MANABEI咖啡師培訓課程，上島和星巴克也由自己的培訓課程，甚至一些小型咖啡公司也會面向社會招收培訓學員。但是，你讓一個星巴克的咖啡師去上島上班，他肯定幹不了，爲什麼呢?原因很簡單，在中國尚沒有一個規範的咖啡師培訓課程，他們每家課程所教授的基礎知識就根本不一樣，更別說操作方法了。星巴克說巴西豆是甜的，真鍋說巴西豆偏酸，上島說巴西豆苦味較重，既然不一樣肯定是有人錯了吧?誰是對的呢?要我說，都不對!把你們的咖啡講師叫出來，且不說他有沒有咖啡培訓師資格，連咖啡師資格都沒有，這不是誤人子弟嗎?這不是欺騙消費者麼?</p>
<p>
	咖啡原料：即咖啡豆，咱姑且不談咖啡豆的三大系：阿拉比卡(Arabica)，羅布斯塔(Robusta)，利伯瑞卡(Liberica)，那太專業，沒用!</p>
<p>
	從我們的飲用習慣上看，咖啡豆可以分爲兩種：</p>
<p>
	1、 意式咖啡豆：</p>
<p>
	意式咖啡豆即意大利式咖啡豆，屬於拼配豆，源於意大利。由於意大利的咖啡消耗量是全世界最大的，意大利本身的氣候又不適宜種植咖啡，所以意大利人想喝到各種口味的咖啡並不經濟，所以聰明的意大利人就用一些比較普遍的品種，按比例拼配出各種口味的咖啡豆，而後隨着意大利的花式咖啡紅遍了全世界，所以現在我們所喝到的花式(意式)咖啡都沿用了意式豆(拼配豆)，如：卡布奇諾、拿鐵、摩卡咖啡、意大利特濃等。</p>
<p>
	市場上的意式豆從26元/kg到400元/kg不等，貴的基本上都是進口豆，主要是由於關稅和運輸造成的成本偏高，進口豆也確實有其優勢，優勢不在於拼配的比例，和烘培的技術，這些現在很公開，不再是什麼商業祕密了，但是大牌的咖啡豆生產商均有穩定的咖啡莊園長期供貨，所以作爲原料的生豆品質基本可以保證，即保證了咖啡豆口味的一致性，爲什麼說基本可以保證呢?因爲咖啡豆的種植很受當年氣候，包括陽光、降水量、溫度的影響，也會因爲不同的土壤性質而發生口味上的變化，這些大牌的咖啡豆生產商能保證同一莊園的種植生豆，卻無法控制當年氣候對種植的影響，所以說品質基本是如一的，這中間當然也會發生這樣的情況，比如說今年的雨水光照等氣候條件非常好，豆子顆顆飽滿品質好，咖啡商就會故意把豆子&ldquo;炒壞&rdquo;以保證品質如一(要不明年氣候不好怎麼向消費者交待呀)。</p>
<p>
	而國內的咖啡生產商又分兩種。一種做高端市場，他們通過國際期貨市場購買進口生豆，再少量拼配一些雲南豆，或者根本不加一顆雲南豆，進行烘培，一般情況，口味很好，但價格比較高。另一種，完全採用雲南豆進行拼配，由於雲南種植技術比較落後，氣候條件又不是非常好，所以口味很一般，但是由於成本低，價格很便宜，質量不高，市場上流通的這種豆子比較多。</p>
<p>
	您可能會說26元/kg和400元/kg是不是相差太多了，您也不要太過於擔心了，26元/kg的豆子您是買不到的，我也買不到，當然我更不會去買，比生豆還便宜是爲什麼呢?本人也是聽圈內朋友說的：&ldquo;過期豆子加香精!!!&rdquo;香精就是那種裝在星巴克空調系統裏，每60秒噴一次的那種咖啡香味劑，星巴克是用來讓咖啡廳飄香的，下島是噴在豆子上以次充好的，基本上您很難買到100元/kg以下的豆子的，圈裏的人不敢做得那麼過分，但是下島敢!</p>
<p>
	2、單品咖啡豆。</p>
<p>
	包括曼特寧、巴西、哥倫比亞、藍山等，這些咖啡沒有經過拼配，成分上只有一個品種，所以稱爲單品，每種單品咖啡都有其獨特的口味，以滿足不同咖啡愛好者的不同需求。口味是可以模仿的，用上面提到的意式豆的拼配方法，也可拼配出諸如藍山、巴西等單品咖啡的口味，成本卻低得多，所以大部分咖啡廳就開始掛羊頭賣狗肉了，這種情況非常常見，但並不是完全不被允許，理由如下：</p>
<p>
	像藍山這樣的貴族咖啡，想買到非常困難，即使買到，光成本也要在上百元一杯，這還不是藍山中的極品，由於海拔不同，藍山上所產的藍山咖啡品質也不一樣，所以稱的上是極品的少之又少，基本上在英國皇室、美國白宮、歐洲貴族和日本UCC公司手裏，根本買不到。所以市場所賣的基本都是藍山混合咖啡豆，少量藍山與其他豆拼配出藍山的口味，或者完全拼湊，一粒藍山豆都沒有，所以有些正規咖啡廳內不賣藍山咖啡，或標明藍山混合咖啡，，那些敢寫極品牙買加藍山的99.9%都是騙子，一打一準，你可以讓他把豆子抓一把出來看，您不會看不要緊，拼配豆是由多種豆子拼配出來的，形狀大小各不一樣，如果是藍山咖啡豆至少大小和豆型是一樣的。</p>
<p>
	其他單品咖啡亦是如此，多有拼配的情況，過分的是巴西咖啡竟然連一粒巴西豆都沒有的情況也多有發生，實在是騙人，但這未必是咖啡廳經營者造成的，他也可能是被供貨商欺騙的受害者，畢竟這些東西太專業了。</p>
<p>
	3、專業的設備</p>
<p>
	製作不同的咖啡需要不同的設備，製作意式(花式)咖啡需要一臺專業的咖啡機，而製作單品咖啡則需要虹吸式或滴濾式咖啡壺等等。有一些咖啡廳內並沒有咖啡機，他們做咖啡靠煮，本人非常反對這種做法，這就要談到一個敏感的話題&ldquo;咖啡因&rdquo;，大家都知道咖啡中的咖啡因食用過量是對人體有害的，因此現在有一種說法叫做低因咖啡，所謂低因咖啡是生豆採摘後用水洗法(另一種爲自然烘乾法)進行處理，由於咖啡因是溶於水的，所以水洗法可以降低咖啡豆中的咖啡因含量。有的商家錯誤的引導消費者，說這種處理方法處理過的咖啡就是低因咖啡，其實不然，既然飲用過量對身體沒有好處，那誰還喝&ldquo;高因&rdquo;咖啡啊?(總拿消費者當傻子&hellip;&hellip;)咖啡因含量低於0.1%的咖啡，就是低因咖啡，我們稱之爲咖啡就行了。如果咖啡因含量過高就根本不能喝，就不叫咖啡了。(土耳其咖啡除外)</p>
<p>
	這是咖啡因萃取曲線圖，萃取時間把握在30秒以內的時候，咖啡因含量很穩定且很低，萃取時間一旦超過30秒，咖啡因含量就會以數量級倍增，所以要短時間(30秒以內)萃取咖啡，就需要很大的壓力和很高的水溫，這就需要專業的設備。一臺專業的設備20秒內萃取的物質就相當於將咖啡煮上30分鐘，如果您真的要煮30分鐘，你喝到的可就是真正的高因咖啡了。製作單品咖啡時也是如此，有些咖啡廳所謂的180秒萃取，不可用、不健康、不能喝，還有最關鍵的一點;大家都知道所有的意式(花式)咖啡都是以Espresso(意式特濃)爲底的，可以說Espresso是花式咖啡的靈魂，一份Espresso+奶就是拿鐵，1/3Espresso+1/3奶+1/3奶沫就是Cappuccino。常喝Espresso的行家都知道，一杯好的Espresso要有一定厚度的油脂，油脂的顏色一定要金黃色，且沒有黑斑，油脂很像啤酒沫，它是咖啡的精華，營養與美味的集合，只能通過高壓處理才能在咖啡中萃取油脂，因此，沒有一臺專業的咖啡機就無法作出一杯標準的油着金黃色油脂的Espresso，沒有一份標準的Espresso又怎能做出一杯美味的Cappuccino呢?</p>
<p>
	如果您不相信煮咖啡不能喝，您就做個試驗，保證您以後絕對不敢再這麼喝咖啡了，別學土耳其那種咖啡做法，習慣和傳統不一定都是有益的，您買點豆子，磨不磨成粉都行，然後放在一口鍋裏煮，小火就行，別蓋鍋蓋，等香味出來了您就聞，聞個3、5分鐘保證頭疼，前面說了咖啡因溶於水，它會隨着水蒸發到空氣中，此時您吸入的咖啡香氣中含有大量咖啡因，您可千萬別喝鍋裏的咖啡，真的會死人，切忌!切忌!!<br />
	<br />
	<br />
	<br />
	中國咖啡交易網：www.gafei.com</p>
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'內幕:欺騙是不是咖啡行業潛規則_咖啡館經營_中國咖啡網'

'咖啡行業,潛規則'

'筆者有幸在05年10月經營了一家自己的咖啡館，從此便與咖啡結了緣，至今短短的半年，從白紙到內行，學費交了不少，經驗不敢獨享，希望下面的文字能給對咖啡感興趣，想經營一家自己的咖啡館或是有飲用咖啡習慣的朋友們提供一些參考。 這家店我投資了80多萬，說'

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      'cat_field' => '',
      'module_field' => '',
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    'displayorder' => '0',
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    'catids' => 
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    ),
    'is_post' => 1,
    'mobile_domain' => '',
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    'url' => 'https://gafei.com/list-yunnankafei.html',
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    'field' => 
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  315 => 
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      'seo' => 
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        'list_description' => '',
      ),
      'template' => 
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        'mpagesize' => 20,
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      'module_field' => '',
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    'catids' => 
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    'url' => 'https://gafei.com/list-yazhoukafei.html',
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    'field' => 
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  322 => 
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    'childids' => 322,
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        'list_description' => '',
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      'template' => 
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        'mpagesize' => 20,
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      'module_field' => '',
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    'catids' => 
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    'is_post' => 1,
    'mobile_domain' => '',
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    'field' => 
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  325 => 
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        'list_description' => '',
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      'template' => 
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        'mpagesize' => 20,
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    'catids' => 
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    'is_post' => 1,
    'mobile_domain' => '',
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    'field' => 
    array (
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        'mpagesize' => 20,
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    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
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    'mobile_domain' => '',
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    'url' => 'https://gafei.com/list-yazhoukafei.html',
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    'field' => 
    array (
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    'pids' => '0,19',
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        'mpagesize' => 20,
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    'catids' => 
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    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeiguan/shanghaikafeiguan.html',
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    'field' => 
    array (
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    'pids' => '0,19',
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      array (
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        'mpagesize' => 20,
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    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
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    'catids' => 
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    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeiguan.html',
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    'field' => 
    array (
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  ),
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    'pids' => '0,19',
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      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
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      'template' => 
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        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
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        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
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    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
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    'domain' => '',
    'catids' => 
    array (
      0 => '667',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-liankafei.html',
    'total' => 14,
    'field' => 
    array (
    ),
  ),
)

'/views-2777-[page].html'

''

'https://test.gafei.com/views-2777'

array (
  's' => 'article',
  'c' => 'show',
  'id' => '2777',
  'm' => 'index',
)