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1月21日,太平洋咖啡(專題閱讀)在官方微信公衆號表示,太平洋咖啡開始了“約惠”下午茶,外賣送到家的活動,在北京、上海優先開通百度外賣,消費滿60元立減30元。</div>
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</div>
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太平洋咖啡向來勇於做第一個喫螃蟹的人,嘗試各類花式玩法。不僅此次嘗試咖啡外賣,早前就率先與銀行和醫院合作跨界玩法。</div>
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</div>
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大膽嘗試讓太平洋咖啡在2015年嚐到了甜頭,據太平洋咖啡官方回覆,截至1月15日,太平洋咖啡門店總數474家,2015年新開門店75家,保持了15%的總量增長和12%的同店增長。據瞭解,costa母公司whitbread去年5月公佈的財報顯示,costa在中國擁有344家門店,太平洋咖啡在門店數量上超過costa似乎毫無爭議,但距離贏商網星巴克(專題閱讀)在中國內地90個城市擁有1700家門店的實力還有不小的差距。</div>
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</div>
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咖啡店作爲舶來品進入中國市場後,隨着國人對咖啡文化的逐漸認同和接受,大街小巷的咖啡店也越來越多,同時各式咖啡店的玩法也是花樣百出,剛剛超越costa成爲中國市場“老二”的太平洋咖啡是否能夠站穩腳跟,成爲一匹“千里馬”?</div>
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</div>
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“三駕馬車”實力待測</div>
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</div>
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太平洋咖啡向外界宣稱擁有“三駕馬車”,第一駕是太平洋咖啡零售業務——太平洋咖啡直營店;第二駕是企業咖啡服務業務;第三駕則是特許經營業務。太平洋咖啡CEO藍屹向中國商報記者表示,太平洋咖啡三方面的業務發展並駕齊驅,都很重要。</div>
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事實上,特許經營方式向來是餐飲業規模擴張和品牌影響力傳播的有效方式,但近年來也有不少咖啡店因爲加盟店砸了招牌而毀了生意。</div>
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1月中旬,有媒體爆料zoo coffee SOHO現代城店加盟老闆“跑路”,消費者曾經辦理的儲值卡都成爲“廢卡”。zoo coffee之後迅速召開記者招待會,同時表示在一起2016年決定放棄執行了8年的加盟拓店模式,宣佈不再開放新的加盟入口,但保持與現有加盟商的合作。而早在去年年中,與zoo coffee同爲韓式咖啡品牌的咖啡陪你就曾因爲大規模關店欠下127家加盟商近2億元退款,引發各界爭議。</div>
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“特許加盟不只是在咖啡領域,在很多領域都成了圈錢的工具,但特許經營本身沒有什麼問題,國外的大品牌百分之八九十以上都是加盟店。”餐飲邦創始人田廣利告訴中國商報記者,特許經營不僅可以快速擴充網點,還可以利用加盟商的資金、店址和員工等資源快速發展團隊,咖啡領域的大品牌更是沒有幾家以直營爲主,店多的大部分都是以加盟爲主。</div>
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咖啡店的老大哥星巴克在中國內地擁有的1700家門店中,723家由統一集團在經營。據瞭解,統一集團目前是中國內地擁有星巴克江浙滬區域的經營權,也是國內這種經營權的惟一一個合作伙伴。</div>
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“太平洋咖啡採用的是城市加盟而非單店加盟模式,確保了合作伙伴的實力,更加便於對加盟商的管理。”藍屹對中國商報記者表示,太平洋咖啡通過中央支持和監管,保持了品牌的一致性,加盟門店只是投資主體不同,其他都與直營店相同。據太平洋咖啡官方回覆,在474家門店中,特許經營門店42家,佔比爲8.86%,目前比例並不太大。</div>
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<div>
另外,太平洋咖啡打造的特色業務Coffee Solutions(即“企業咖啡解決方案”)同樣備受關注。據藍屹介紹,Coffee Solutions的重點是太平洋咖啡利用所掌握的咖啡行業有關的所有器具、原料、培訓、信息系統等各種資源,一站式地幫助想要開咖啡店的企業或個人完成這件事。</div>
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“Coffee Solutions一開始是以B2B業務爲主打,但實際上也會延伸到B2C業務。同時,Coffee Solutions的延展性很大,實際上是一個平臺業務,這個平臺在服務外部客戶的同時也服務於我們自己的直營店和加盟店。”藍屹告訴中國商報記者,Coffee Solutions目前有三個渠道,第一個是Coffee Solutions for Shops,比如改造華潤萬家的便利店,專門爲超市定製一個咖啡品牌;第二個是Coffee Solutions for Office,改造企業的茶水間,爲茶水間提供定製的食品、糖包和牛奶等易消耗材料;第三個是Coffee Solutions for Home,如果個人想在自家廚房做一個咖啡吧,太平洋咖啡同樣可以提供功能服務。</div>
<div>
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<div>
Coffee Solutions的設想聽起來很好,但究竟市場有多大還很難測算。業內人士告訴中國商報記者,B2B的市場是有,但不是太大,這隻能是一種探索性的嘗試,並不是主流的,未來有多大市場還比較難說,畢竟現在不少超市和大型企業內部都有咖啡店。</div>
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但同時上述人士也認爲,任何形式的創新在喝咖啡的文化比較濃厚的地方都是有可能實現的,但脫離了特定的區域和人羣,就很難做。</div>
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'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-52104-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://madmin.gafei.com/views-52104' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '52104',
'm' => 'index',
) |