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'開一家咖啡店(館)基本必要知識（四）咖啡館實務知識及經營重點'

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'一家,咖啡店,基本,必要,知識,咖啡館,實務,經營,重點,專'

'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 開咖啡店咖啡館應知實務知識及經營重點: 咖啡市場立於不敗之地 一家連鎖 咖啡店 (館)爲例，人事費用約佔營業額25%、水電瓦斯約佔5%、房租租金佔營業額20-25%之間，如每月營業額在80萬元左右，扣除所'

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'2017-12-26 16:55:07'

'2017-12-26 16:59:28'

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'<span style="font-size:16px;"><img alt="" src="/uploads/allimg/171226/3-1G2261A610V5.jpg" style="width: 700px; height: 1050px;" /></span><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span><br />
<br />
<div>
	&nbsp;</div>
<h2 style="box-sizing: border-box; margin: 0px 0px 0.8em; padding: 0px 0px 0px 28px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-ligatures: normal; font-stretch: inherit; font-size: 19px; line-height: 30px; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; position: relative; color: rgb(51, 51, 51); width: auto; orphans: 2; widows: 2;">
	<span style="font-size: 16px;">開咖啡店咖啡館應知實務知識及經營重點:</span></h2>
<div>
	&nbsp;</div>
<div>
	<span style="font-size: 16px;">咖啡市場立於不敗之地</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">一家連鎖<a href="http://www.gafei.com/kafeiguan/">咖啡店</a>(館)爲例，人事費用約佔營業額25%、水電瓦斯約佔5%、房租租金佔營業額20-25%之間，如每月營業額在80萬元左右，扣除所有成本與費用之後，大約尚有20萬元以上的利潤 ，但回收期較長約二年以上。每一家店的回收期仍要視其當初投資成本、營業額、店面租金及人事管銷費用而定。因主要客層爲上班族20-40歲女性客戶，其中女性客戶佔六成以上，故咖啡經營者應隨時維持店內輕鬆優雅的氛圍，才易於提高留客率。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">現今</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">(館)經營產品相當多元化，有各式冷熱飲中西式點心簡餐咖啡面及咖啡用品....等產品已達上百種以上。單靠賣咖啡要負擔一家店很不容易，應強化點心餐點簡餐的組合，來提高顧客消費額。</span></div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">內用座位安排應用心觀察體會顧客需求，以增加坪效的使用，30坪以上店面座位要多才能增加業績。目前所有行業中，經營技術性不高、氣氛佳、很多人心目中最想開的店應屬</span><a href="http://www.gafei.com/kafeiguan/" style="font-size: 16px;">咖啡店</a><span style="font-size:16px;">(館)，但其缺點是投資金額相當高因裝潢費用高及回收期相當長，都在所有行業中排行前幾名。以一家連鎖咖啡店(館)爲例，人事費用約佔營業額25%、水電瓦斯約佔5%、房租租金佔營業額20-25%之間，如每月營業額在80萬元左右，扣除所有成本與費用之後，大約尚有20萬元以上的利潤 ，但回收期較長約二年以上。每一家店的回收期仍要視其當初投資成本、營業額、店面租金及人事管銷費用而定。</span><br />
	&nbsp;</div>
<div>
	<h2 style="box-sizing: border-box; margin: 0px 0px 0.8em; padding: 0px 0px 0px 28px; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-ligatures: normal; font-stretch: inherit; font-size: 19px; line-height: 30px; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; position: relative; color: rgb(51, 51, 51); width: auto; orphans: 2; widows: 2;">
		<span style="font-size: 16px;">咖啡經營者應注意的四個細節：</span></h2>
	<div>
		&nbsp;</div>
</div>
<br />
<div>
	<ul style="padding-right: 0px; padding-left: 0px; box-sizing: border-box; margin: 0px 0px 20px; border: 0px; font-variant-ligatures: normal; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; list-style: none outside; color: rgb(0, 0, 0); orphans: 2; widows: 2;">
		<li style="box-sizing: border-box; margin: 0px 0px 12px; padding: 0px 0px 0px 20px; border: 0px; font-style: inherit; font-variant-ligatures: inherit; font-variant-position: inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background-image: url(https://coffeemecca.jp/wp-content/themes/coffee/images/coffeelist.png); background-size: 0.8em; background-attachment: scroll; background-color: transparent; background-position: 4px 3px; background-repeat: no-repeat no-repeat;">
			<span style="font-size: 16px; color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif;">咖啡經營者應注意存貨問題 ，採購原料或周邊產品時應以短期內賣光用完爲原則。</span></li>
	</ul>
</div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">銷售咖啡豆給顧客時應詢問顧客可能使用日期，不賣品質不良的咖啡豆給顧客，以提升顧客對產品地信心及對貴店的信賴度。</span></div>
<div>
	&nbsp;</div>
<br />
<div>
	<ul style="padding-right: 0px; padding-left: 0px; box-sizing: border-box; margin: 0px 0px 20px; border: 0px; font-variant-ligatures: normal; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; list-style: none outside; color: rgb(0, 0, 0); orphans: 2; widows: 2;">
		<li style="box-sizing: border-box; margin: 0px 0px 12px; padding: 0px 0px 0px 20px; border: 0px; font-style: inherit; font-variant-ligatures: inherit; font-variant-position: inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background-image: url(https://coffeemecca.jp/wp-content/themes/coffee/images/coffeelist.png); background-size: 0.8em; background-attachment: scroll; background-color: transparent; background-position: 4px 3px; background-repeat: no-repeat no-repeat;">
			<span style="font-size: 16px; color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif;"><a href="http://www.gafei.com/kafeiguan/">咖啡店</a>(館)應適當區分吸菸區與禁菸區，另咖啡店(館)很注重清潔衛生管理，所以服務人員的穿著外表及店容一定要乾淨清潔，店內一有髒污應馬上處理。適時的舉辦各種活動將有利於穩定顧客及吸引新顧客來店消費。</span></li>
	</ul>
</div>
<div>
	&nbsp;</div>
<br />
<div>
	<ul style="padding-right: 0px; padding-left: 0px; box-sizing: border-box; margin: 0px 0px 20px; border: 0px; font-variant-ligatures: normal; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; list-style: none outside; color: rgb(0, 0, 0); orphans: 2; widows: 2;">
		<li style="box-sizing: border-box; margin: 0px 0px 12px; padding: 0px 0px 0px 20px; border: 0px; font-style: inherit; font-variant-ligatures: inherit; font-variant-position: inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background-image: url(https://coffeemecca.jp/wp-content/themes/coffee/images/coffeelist.png); background-size: 0.8em; background-attachment: scroll; background-color: transparent; background-position: 4px 3px; background-repeat: no-repeat no-repeat;">
			<span style="font-size: 16px; color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif;">咖啡經營者本身應對咖啡有相當專業程度的瞭解，員工教育訓練內容方面應包括咖啡及相關產品基本常識及沖泡技巧基本常識、店務管理運作流程、實施實務實習、員工報表填寫及基本禮儀等。</span></li>
	</ul>
</div>
<div>
	&nbsp;</div>
<br />
<div>
	<ul style="padding-right: 0px; padding-left: 0px; box-sizing: border-box; margin: 0px 0px 20px; border: 0px; font-variant-ligatures: normal; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; list-style: none outside; color: rgb(0, 0, 0); orphans: 2; widows: 2;">
		<li style="box-sizing: border-box; margin: 0px 0px 12px; padding: 0px 0px 0px 20px; border: 0px; font-style: inherit; font-variant-ligatures: inherit; font-variant-position: inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background-image: url(https://coffeemecca.jp/wp-content/themes/coffee/images/coffeelist.png); background-size: 0.8em; background-attachment: scroll; background-color: transparent; background-position: 4px 3px; background-repeat: no-repeat no-repeat;">
			<span style="font-size: 16px; color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif;"><a href="http://www.gafei.com/kafeiguan/">咖啡店</a>(館)經營者應隨時思考研發不同的咖啡配方、烹調技術、及提升服務品質及開發新周邊產品來稱加業績，更重要的是如何創造商品附加價值最大化及轉變成具有特殊獨特風格的咖啡店(館)，才能在未來咖啡市場立於不敗之地。</span></li>
	</ul>
</div>
<div>
	&nbsp;</div>
<div>
	<span style="font-size:16px;">如是加盟店，應全力配合總部各項措施 ， 才能使所有連鎖店面達到一致化及標準化。</span></div>
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