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'【環球時報綜合報道】針對中國中央電視臺指出星巴克咖啡在中國的價格高於其他國家，星巴克首席執行官舒爾茨站出來發聲了。 當地時間23日，舒爾茨對美國哥倫比亞廣播公司表示，星巴克對中國媒體抱怨咖啡售價高感到震驚。他說，星巴克在中國開了1000多家店，公' |
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【環球時報綜合報道】針對中國中央電視臺指出星巴克咖啡在中國的價格高於其他國家，星巴克首席執行官舒爾茨站出來發聲了。</p>
<p style="font-family: SimSun; font-size: 14px; margin: 10px 0px; padding: 0px; list-style: none; line-height: 26px; color: rgb(0, 0, 0); background-color: rgb(254, 254, 254); overflow: visible !important;">
當地時間23日，舒爾茨對美國哥倫比亞廣播公司表示，星巴克對中國媒體抱怨咖啡售價高感到“震驚”。他說，星巴克在中國開了1000多家店，公司業務在透明經營以及消費者和中國政府信賴的基礎上健康發展。而在華開展業務的成本結構和公司爲在華經營所做的投資，決定了星巴克在中國市場的售價略高於其他市場。他強調：“做這則報道的人其實不瞭解有關情況，我覺得這件事情已經過去了。”</p>
<p style="font-family: SimSun; font-size: 14px; margin: 10px 0px; padding: 0px; list-style: none; line-height: 26px; color: rgb(0, 0, 0); background-color: rgb(254, 254, 254); overflow: visible !important;">
此前，總部位於美國西雅圖、位居財富500強之列的咖啡連鎖巨頭在22日發出聲明稱，所謂星巴克在華利潤率高於美國的說法是錯誤的，售價高是由於中國當地員工培訓和物資採購成本高使然。此外，中國消費者消費習慣與西方不同，西方顧客通常買了咖啡帶走，而中國消費者則長時間停留在店中。<br />
<br />
<span style="font-size: 14px; line-height: 26px;"> 美國有線電視新聞網分析，目前尚不清楚星巴克是否會成爲中國政府對外企施壓降價努力的下一個目標。</span></p>
(責任編輯：)</td>
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