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<p>
日前，有媒體報道美國連鎖咖啡巨頭星巴克最近在國內12個城市提價，涉及5個基本款咖啡，價格上漲2元。記者昨日瞭解到，儘管這次提價未涉及廣州市場，不過引人注意的是這次提價的時點正處於國際咖啡豆原料行情下行階段。</p>
<p>
今年來在內地二度提價</p>
<p>
有外地的消費者發現，近日買星巴克出現了“補差價”的情況。據瞭解，本次價格上漲的地區爲天津、大連、重慶、成都、西安等12個城市。調價是從11月6日開始，包括拿鐵、香草拿鐵、卡布奇諾、摩卡和焦糖瑪奇朵5個基本款咖啡，價格上漲2元。對此，星巴克在華聯繫人對本報記者指出，本次調價並不涉及廣州市場。據悉，現時，星巴克在內地有門店約700家。</p>
<p>
由於星巴克的產品本來在中國就售價不菲，對於這次提價，昨天不少網友紛紛在微博上吐槽。有網友質疑，該公司是否“當咖啡是汽油”；也有網友據自己所見稱，在泰國和中國香港地區機場候機樓看到的星巴克咖啡價格都比內地隨便一家星巴克賣得便宜；甚至還有網友貼出星巴克消費的“省錢攻略”，稱自己帶杯子去買咖啡省2元。</p>
<p>
事實上，這已是該公司今年內在中國內地第二次傳來提價消息。本報今年1月份曾報道，星巴克以“營業成本增加”爲由，調整其在中國內地門店手工調製咖啡飲料產品(如拿鐵、摩卡、卡普奇諾)的價格，每杯漲價幅度爲1~2元不等。</p>
<p>
分析</p>
<p>
漲價“底氣”來自競爭不充分</p>
<p>
和咖啡漲價相對應的是星巴克財報的“滋潤”。該公司第四財季利潤超過預期，2012財年淨收入達到創紀錄的133億美元，中國市場的銷售同比增加52%。</p>
<p>
然而原料價格卻背道而馳。據國際咖啡組織的預測，全球arabica咖啡豆的產量在2012~2013年度將增加9.3%，其期貨價今年已下滑了33%；而另外一種主產地在亞洲、非洲的robusta咖啡豆自9月底以來在倫敦的交易價也累計下跌12%。</p>
<p>
此外，在星巴克高調宣佈的全球首個咖啡種植基地雲南，據《農民日報》早前報道，雖然咖啡豆產量高了但今年的價格下跌了1/3。昨日，雲南省農業科學院一名長期研究咖啡種植的研究員對本報記者表示：“目前情況仍然沒怎麼改善。”</p>
<p>
事實上，星巴克高層在第四財季的電話會議中就對分析師指出，預計2013年財年商品價格將有利於公司經營，這一因素估計將爲星巴克貢獻約1億美元。昨日，第一商業網總裁黃華軍對本報記者分析，在中國打文化、品味牌的星巴克漲價“底氣”是來自咖啡連鎖的競爭不充分，其他咖啡餐飲品牌未對其構成威脅。</p>
(責任編輯：獅子座)</td>
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