4.1.4

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'中國紅茶屋PK星巴克咖啡？她走普通人都消費得起的平民化路線'

'/uploads/allimg/170413/3-1F4131P61Mc-lp.jpg'

'中國,紅茶,巴克,咖啡,她走,普通,人都,消費,得起,平民化'

'朋友從西裝口袋裏掏出個巴掌大的金盒子，並非要遞煙，而是拿出一塊巧克力模樣的小茶磚請你品紅茶，這一幕，近日剛在泉州上演。這是福建創客陳安妮爲加速紅茶文化傳播推出的便攜裝。從在福建開辦首家西式連鎖紅茶屋開始，她一直朝着紅茶中的星巴克的創業夢想'

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'中國網'

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'2017-04-13 18:05:35'

'2017-04-13 18:06:26'

'97734'

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'<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 36px; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">朋友從西裝口袋裏掏出個巴掌大的金盒子，並非要遞煙，而是拿出一塊巧克力模樣的小茶磚請你品紅茶，這一幕，近日剛在泉州上演。這是福建創客陳安妮爲加速紅茶文化傳播推出的&ldquo;便攜裝&rdquo;。從在福建開辦首家西式連鎖紅茶屋開始，她一直朝着&ldquo;紅茶中的星巴克&rdquo;的創業夢想邁進，所主編的《中國紅茶經典》匯聚18位名家傳世之作，經百歲老茶人張天福作序，書香伴茶香飄出國界，銷往日本和東南亞等地。</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-align: center; text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;"><img alt="" src="/uploads/allimg/170413/3-1F4131P61Mc.jpg" style="padding: 0px 0px 5px; margin: 0px auto; border: none; display: block; max-width: 560px; overflow: hidden; width: 274px; height: 327px;" /></span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-align: center; text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	陳安妮&nbsp;</p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-align: center; text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;"><strong style="padding: 0px; margin: 0px;">拜訪張天福立志弘揚中國紅茶文化</strong></span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;&nbsp;</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">陳安妮祖籍福州長樂，自福建三明學院畢業後一直定居中國香港，從事教育事業。</span><br style="padding: 0px; margin: 0px;" />
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;&nbsp;說起陳安妮的紅茶情緣，先來自她先生對於紅茶事業的執着，後源於對茶界泰斗張天福的拜訪。在一次交談中，張老偶然間提及對中國紅茶發展現狀的憂慮，正是這位茶界享有盛譽的老人一片愛茶護茶之情，深深觸動了陳安妮的內心。她覺得，作爲中國人，有責任將紅茶產業及文化發揚光大。</span><br style="padding: 0px; margin: 0px;" />
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;&nbsp;&nbsp; 2006年，陳安妮小姐與先生一起共同創辦福建元泰茶業有限公司，總部設在福州，開始了她的紅茶事業。彼時，擁有百年曆史的英國立頓紅茶在中國市場上已佔據了絕對霸主地位。</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;怎麼做好紅茶市場，陳安妮有自己的獨到見解：&ldquo;歐洲有咖啡屋，日本有居酒屋，我希望在將來的中國，到處都有我們元泰紅茶屋&rdquo;。她希望能夠採用一種連鎖經營的模式，像星巴克咖啡那樣打造中國紅茶屋，讓更多的國人通過親身體驗，喜歡上中國自己的紅茶，感受一種精緻的紅茶生活。</span><br style="padding: 0px; margin: 0px;" />
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;&nbsp;基於這種營銷理念，2007年夏，陳安妮團隊在福州五一路開設了中國首家西式連鎖紅茶屋。紅茶屋融入中國傳統文化、英式紅茶館及意大利咖啡館文化元素，建立特有的紅茶消費模式。在這裏，消費者除了能以不高的價錢品嚐到種類齊全的中國紅茶之外，還能感受獨特的中國紅茶休閒文化。</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-align: center; text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;"><strong style="padding: 0px; margin: 0px;">主編茶書籍18位名家18篇經典</strong></span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&ldquo;我們開紅茶屋，出發點不是要做高高在上的高價茶和高端消費，而是走平民化路線，讓普通老百姓都喝得起。&rdquo;面對紅茶市場上&ldquo;天價茶&rdquo;、&ldquo;貴族茶&rdquo;，陳安妮不爲所動。</span><br style="padding: 0px; margin: 0px;" />
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;&nbsp;&nbsp; 中國的紅茶文化悠久深遠，文化輸出不缺內容，缺的是傳播&ldquo;利器&rdquo;。爲此，她決定出一本書，與元泰的茶一起走出國門。2010年，由陳安妮主編、張天福作序，18位全國茶界著名的學者、專家、教授、權威人士撰稿，福建科技出版社出版發行的《中國紅茶經典》上市。</span><br style="padding: 0px; margin: 0px;" />
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;&nbsp; &nbsp;該書集知識性、學術性和趣味性爲一體，圖文並茂，2008年至2009年間茶界名家講座的講稿內容統一整編成書，生動、系統地介紹了18種極具有代表性和特色的中國紅茶。具體包括正山小種、祁門紅茶、蘇紅工夫、川紅工夫、坦洋工夫、海南紅茶、寧紅工夫、湘紅工夫、白琳工夫、宜紅工夫、滇紅工夫、政和工夫、英德紅茶、桂紅工夫、臺灣紅茶、九曲紅梅、黔紅工夫和越紅工夫18種，可謂&ldquo;紅茶十八篇，篇篇皆經典&rdquo;&hellip;&hellip;從此一發不可收拾，她又親自著作了《戀戀紅茶》、《人間茶味》等紅茶專書。</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;同年，元泰在永泰縣聯坪村設立了&ldquo;光彩事業永泰聯坪村紅茶生產基地&rdquo;，以公司加農戶的模式帶動永泰縣聯坪村茶產業及相關產業鏈的發展，推動永泰新農村建設。</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	&nbsp;</p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; text-align: center; text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<strong style="padding: 0px; margin: 0px; color: rgb(51, 51, 51); font-family: 宋體, Arial, sans-serif, Helvetica; font-size: 16px;"><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">佈局海內外創新口味和包裝</span></strong></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">隨着中國經濟的騰飛，陳安妮的茶事業蒸蒸日上，先後在北京、上海、廣州、深圳等地設立了分公司及發展經銷商，在中國香港、日本設立了辦事處，並進一步佈局海外市場，旗下擁有多個品牌。其中，&ldquo;金元泰&rdquo;及&quot;古樹紅茶&quot;去年在日本靜岡縣舉辦的世界茶節大賽中獲得最高金獎，</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">比近來市場上的其他中國紅茶甜度低，與傳統的中國</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">紅茶相比風格迥異。</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	&nbsp;</p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-align: center; text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;"><img alt="" src="/uploads/allimg/170413/3-1F4131P624501.jpg" style="padding: 0px 0px 5px; margin: 0px auto; border: none; display: block; max-width: 560px; overflow: hidden; width: 442px; height: 302px;" /></span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-align: center; text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">巴掌大的便攜包裝</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">除了口味創新，陳安妮對產品的包裝形式也大膽變革，本文開篇提到的&ldquo;便攜裝&rdquo;就是其中一項。這一款名曰&ldquo;古樹紅茶&rdquo;，茶葉取自雲南景邁山500年以上的古茶樹。因爲茶種稀有，所以產量並不高，主要面向商務人士。</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">爲方便攜帶，茶葉被壓制成每塊5克的小茶磚，用鋁薄包好後裝在金色小盒子裏，出門時往口袋、公文包裏一塞並不會覺得太佔位置，拿出來與朋友分享時也十分便利。據稱，小茶磚泡開後，會一層層散開來，湯色紅橙金黃、香醇充盈口腔。</span></p>
<p style="padding: 0pt; margin: 0pt; font-size: 18px; line-height: 19.2pt; font-family: 微軟雅黑, &quot;Microsoft YaHei&quot;, 宋體; color: rgb(51, 51, 51); text-indent: 2em; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
	<span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">目前，陳安妮正着眼於全球市場打造民族品牌。&ldquo;理想的紅茶，絕不是最高級的紅茶，也不是最賺錢的紅茶，而是滿足消費者需求的紅茶。&rdquo;現年108歲老茶人張天福的這番話，她一直銘記在心。</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">(文</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">:中國網</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">昌煥玉</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">通迅員</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">&nbsp;</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">洪榮堆</span><span style="padding: 0px; margin: 0px; word-break: break-all; word-wrap: break-word; font-family: 宋體; font-size: 10.5pt;">）</span></p>
'

'中國,紅茶,巴克,咖啡,她走,普通,人都,消費,得起,平民化'

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  'title' => '世界咖啡 香飄重慶',
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  'keywords' => '世界,咖啡,香飄,重慶,4月,12日,工作人員,重慶,咖啡,',
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'1492077935'

'1492077986'

'中國紅茶屋PK星巴克咖啡？她走普通人都消費得起的平民化路線_咖啡資訊_咖啡新聞_中國咖啡網'

'中國,紅茶,巴克,咖啡,她走,普通,人都,消費,得起,平民化'

'朋友從西裝口袋裏掏出個巴掌大的金盒子，並非要遞煙，而是拿出一塊巧克力模樣的小茶磚請你品紅茶，這一幕，近日剛在泉州上演。這是福建創客陳安妮爲加速紅茶文化傳播推出的便攜裝。從在福建開辦首家西式連鎖紅茶屋開始，她一直朝着紅茶中的星巴克的創業夢想'

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