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去年剛剛殺入咖啡連鎖業的華潤創業,正在中國內地迅速跑馬圈地。</div>
<div>
</div>
<div>
昨日,華潤創業麾下的太平洋咖啡北京國貿店正式對外營業,這已經是其自今年4月在上海開設首家內地咖啡連鎖店之後的第13家直營店。</div>
<div>
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“公司計劃今年年底將內地直營店擴至50家。”昨日,太平洋咖啡首席執行官湯國江在接受《每日經濟新聞》採訪時透露,今後,在中國內地或將以更快的速度,以直營爲主、地區特許經營的發展模式持續擴張,而太平洋咖啡的夢想將是在中國開設1000家門店。</div>
<div>
</div>
<div>
太平洋咖啡自1992年成立於香港,其士泛亞控股有限公司(0508.HK)在2005年斥資2.05億港元現金將其收購。2010年,華潤創業又以3.27億港元的現金交易從其士泛亞手中收購太平洋咖啡80%的股權,收購以後,全權交給旗下全資子公司華潤萬家打理。</div>
<div>
</div>
<div>
對於太平洋咖啡在內地這樣的擴張速度,湯國江表示既興奮又謹慎。星巴克1999年進入中國內地,歷經十餘年的時間,目前內地門店僅在400家左右。太平洋咖啡在港門店歷經19年也纔剛剛破百,而如今,在中國內地短短不到1年的時間即衝刺50家。</div>
<div>
</div>
<div>
湯國江坦承,目前,太平洋咖啡的擴張打算以北京、上海、廣州、深圳四大城市爲主。而這些城市星巴克早已擁有強勁的競爭力,同時隨着房租、原材料及人力成本的走高,內地開店成本也在急劇攀升。</div>
<div>
</div>
<div>
不過,湯國江樂觀地認爲,背靠華潤萬家的太平洋咖啡,相比星巴克,擁有更爲便捷的政府關係、市場資源及物流配送等優勢,可以幫助太平洋咖啡迅速提升在內地的市場佔有率。</div>
<div>
</div>
<div>
據瞭解,作爲中央直屬的國有控股企業集團,華潤萬家在內地零售門店總數已超3000家,“太平洋咖啡填補了華潤在零售產業鏈上的空白,受到股東的極大支持,華潤強大的店鋪、物流、客流等資源都將與太平洋咖啡共享。”湯國江說。</div>
<div>
</div>
<div>
湯國江同時告訴記者,自去年被收購以來,他們對內地市場做過近1年時間的市場調研,有數據顯示,目前中國內地的人均咖啡年消費量僅爲0.1杯,而這個數字在香港是人均4杯/年,是內地的40倍,而日本人均更高達35杯/年。“所以,內地的咖啡文化尚處起步階段,市場基本以規模效應爲主,可謂市場潛力巨大。”</div>
<div>
</div>
<div>
此外,記者昨日同時獲悉,太平洋咖啡昨日在香港開設了其第106家直營店,目前,太平洋咖啡已經成爲香港第二大咖啡連鎖公司,在中國香港、中國澳門、中國大陸地區以及新加坡、馬來西亞的門店總數超過120家,規模僅次於美國星巴克。</div>
(責任編輯:獅子座)</td>
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