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'很多人的咖啡館-民主管理模式'

''

'咖啡館經營,民主管理模式,SNS'

'這是一個平均年齡爲25歲、由79人共同出資創辦的咖啡館;提倡民主的管理模式，他們將此商業模式定位爲線下的SNS。 《創業邦》雜誌 採訪/鄭江波 夏宏 文/夏宏 蚊二妞(網名)恐怕沒有想到，一個小時內冒出來的念頭，當她於1月6日在豆瓣網以題爲：我們用2000塊錢來'

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'2014-06-04 11:50:31'

'2014-06-04 11:51:24'

'2689'

''

''

''

''

''

''

''

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''

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NULL

'<p>
	這是一個平均年齡爲25歲、由79人共同出資創辦的咖啡館;提倡民主的管理模式，他們將此商業模式定位爲線下的SNS。</p>
<p>
	《創業邦》雜誌 採訪/鄭江波 夏宏 文/夏宏</p>
<p>
	蚊二妞(網名)恐怕沒有想到，一個小時內冒出來的念頭，當她於1月6日在豆瓣網以題爲：&ldquo;我們用2000塊錢來開咖啡館吧&rdquo;的帖子發出後，一羣之前互不相識的人會饒有興趣地參與進來;9月初，這個店在北京真的就開起來了。</p>
<p>
	這個營業面積200多平方米、叫&ldquo;很多人的咖啡館&rdquo;的店，現有股東79名，他們都是豆瓣網友。這些人裏面有公司職員、公司老闆、公務員，也有攝影發燒友和古玩生意經營者等等。自願加入的股東，每人入股股金在2000～20000元不等。經過三番五次的選址，咖啡館最終開在北京芍藥居北里，與中國現代文學館相隔不遠的一處半地下室。</p>
<p>
	&ldquo;重點是由&quot;很多人&quot;一起來開，&quot;很多人&quot;來投錢，&quot;很多人&quot;來參與。一定要是&quot;很多人&quot;而不是&quot;很少人&quot;或&quot;幾個人&quot;，我們想通過咖啡館實現&quot;很多人&quot;的夢想!&rdquo;年初，蚊二妞想要開一家咖啡館，又拿不出大筆錢，她構想能不能開一個&ldquo;有很多老闆&rdquo;的咖啡館?</p>
<p>
	她覺得，那些年齡在20多歲、想開咖啡館的年輕人，其境況大多數應該和她差不多。一時難以拿出幾十萬、上百萬的資金;也缺乏把工作辭掉的勇氣，敢於一個人承擔投資風險。她的想法是，能不能聚集大家的一點點錢，一點點時間，湊成很多的錢，很多的時間來開一家咖啡館?</p>
<p>
	咖啡館開業後不久的9月下旬，與蚊二妞的談話在散發着油漆味的店裏進行。臨近吧檯一角的刨冰機不時發出刺耳的響聲。坐在一張白色長沙發的一角，身材嬌小的蚊二妞卻口齒清楚地向《創業邦》記者強調着一個理念，要用&ldquo;民主&rdquo;的方式管理和運營很多人的咖啡館。</p>
<p>
	&ldquo;集權是我反對的&rdquo;，她不想、不希望像傳統的公司那樣，出現一個大股東，在決策上佔有壓倒性優勢。基於這樣的考慮，股東的入股金最高上限不能超過2萬元。</p>
<p>
	出資2000元的股東，在股東大會上擁有1票表決權;而出資2萬元的股東，除了在股東大會上擁有10票表決權外，並不能因爲出資多就可進入董事會。&ldquo;得像美國競選總統那樣，是被選舉出來的。&rdquo;一切憑藉參選者如何打動&ldquo;選民&rdquo;、得到衆人認可。</p>
<p>
	咖啡館的籌備小組在3月份成立，2個月後開始競選董事會成員。一位出資2000元、豆瓣ID叫&ldquo;很多人的咖啡豆&rdquo;的股東，是這個創業計劃的熱情參與者，但當時他剛好在外地，只能把競選演講稿委託另一位股東代讀。讀完後，這位股東向在場的40來人展示了一下&ldquo;很多人的咖啡豆&rdquo;的演講稿文檔。&ldquo;做得非常仔細，頁眉、頁腳都做得特別規範，讓人覺得他真的是非常用心的。&rdquo;蚊二妞印象很深的是這個沒有到場的股東，因爲其&ldquo;誠心&rdquo;而被選進了董事會。</p>
<p>
	兩年前，24歲的蚊二妞從老家安徽的一所大學研究生畢業來到北京，並應聘進入了一家所屬某國家部委的培訓機構，這個一直到現在還在乾的工作做的是體育管理。</p>
<p>
	&ldquo;我一直就是個乖孩子。&rdquo;上大學的時候蚊二妞做過NGO;報考研究生的時候，她選擇了社會學專業。校園時的經歷、所學專業，她覺得或許潛移默化地，使自己覺得個人權益和權利的重要性。</p>
<p>
	咖啡館裏沒有可以一錘定音的核心領導者，重大決策由股東投票敲定;董事會扮演的是監事及日常事務決策者的角色。&ldquo;民主，民主，還是民主，是我們生存的最高原則&hellip;&hellip;&rdquo;&ldquo;盈利是咖啡館的生存基礎，是我們的目的，但不是惟一目的。&rdquo;咖啡館從籌備到運營，註冊股東名單、融資情況、工作進度等均事無鉅細地在網上予以公示。</p>
<p>
	大蚊二妞一歲、身爲律師的男朋友說，很多人的咖啡館的運營模式，其實就是線下的SNS。無論是在網上的宣傳文案，還是線下的具體運營，公平、公開、民主、自由、合作、分享等這些詞彙，是這個店一直強調的核心價值觀。</p>
<p>
	&ldquo;就是一塊地兒，我們現在每個人都想往上面種東西，有人可能想種玉米，有人可能想種其他東西，就是這樣，你們每個人想種的東西都可以在這邊種。&rdquo;蚊二妞把咖啡館稱之爲一個可以互動的、開放的平臺。</p>
<p>
	帶有幾分理想主義色彩的運營模式，在蚊二妞將帖子發出後，並非沒有人質疑。豆瓣ID&ldquo;已註銷&rdquo;的網友在跟帖裏寫道：</p>
<p>
	&ldquo;人太多了以後，矛盾更加的不可調和。超過5個人以後，出現了分歧，基本不能協調到所有人都滿意。矛盾只能不斷堆積，然後就會有人說&quot;老子/老孃不幹了&quot;，這時候怎麼算?投資2000的就搬2000塊錢東西回去?&rdquo;</p>
<p>
	&ldquo;三個和尚沒水喝的故事，聽得太多了。&rdquo;店沒開起來時，網名爲&ldquo;已註銷&rdquo;的網友並不看好這個在模式上具有探索性的創業計劃，認爲這是個想得太好，但不着地的夢想。他的觀點是，非要以這種方式集資開店的話，只能給股東分紅，但運營權與決策還是得由少數幾個人掌控。</p>
<p>
	股東人數上50名時，蚊二妞在文案裏有過這樣的闡釋：很多人的咖啡館，是很多人而不是很少人或幾個人。否則就失去了意義。&ldquo;我並不相信人多了就一定會亂，印度大選八億人投票都沒出問題，我們50個股東去投票就一定會出問題?&rdquo;</p>
<p>
	咖啡館與股東約定的退出機制是，入股後，不得撤資，只得轉讓股份。能不能盈利，蚊二妞心裏也沒有底。</p>
<p>
	爲此，在股東報名註冊的帖子裏，其中除了列出了出資意願、出資額度等需填寫的項目外，她還特別加了一條，&ldquo;是否做好了虧本的心理準備&rdquo;。不少入股者對此表示可以接受，認爲投資不大，不會感到有多大的壓力，&ldquo;可以全虧&rdquo;、&ldquo;當是另一種&quot;風投&quot;&rdquo;、&ldquo;虧本事小，開心就好&rdquo;。在這些平均年齡爲25歲的股東里，有人認爲，之所以參與進來是覺得實現夢想很酷，喜歡其具有創意的運營模式;也有人說就是&ldquo;湊熱鬧&rdquo;、&ldquo;試水&rdquo;、&ldquo;爲了結交新朋友&rdquo;、&ldquo;能獲得一部分自由&rdquo;&hellip;&hellip;</p>
<p>
	更多的人表示了對這個創業計劃的支持。1月6日帖子發出當天，有近20人在小組討論選址的問題;兩天過後，很多人的咖啡館在豆瓣的小組猛增了200名成員;而1月11日，大約有20多名網友表示交錢入股，或有入股意向。</p>
<p>
	此後，很多人的咖啡館陸續成立了註冊小組、選址小組、宣傳小組、活動策劃組。4月1日，籌備小組開始了正式的籌資活動，截至到6月12日，共籌資金41萬元。而工藝設備組、法律財務組、裝修選購小組、運營市場組等也隨之成立。</p>
<p>
	此間有人在網上質疑，這會不會是非法集資?是不是一個手段高明的欺詐?</p>
<p>
	但41萬元的啓動資金都是一個一個陌生人，把一個個存摺交給另一個陌生人，也就是發起者蚊二妞手上的。有些股東，甚至連她的面都沒見，便通過快遞把存摺郵寄了過來。</p>
<p>
	&ldquo;我是肯定不會捲款潛逃的&rdquo;，但是爲了讓事情做得更有公信力、使這些新加入的股東多點保障感，每到一筆錢，咖啡館在豆瓣的小組都會及時發帖予以公示。股東們的存摺，存的是股金，密碼掌握在股東手裏。&ldquo;存摺只是一個入股的憑證，沒到用錢的那天，我是不要這個密碼的。&rdquo;</p>
<p>
	從發帖號召大家一起參與這個創業計劃到籌備、一步一步推動着往前直至咖啡館開張，她覺得，這是互相信任下的結果。有個股東的存摺是他的媽媽送過來的。這個股東的母親自己開有一家公司，熟悉生意場上的各種事。她把存摺遞給蚊二妞時提醒，&ldquo;這樣太不安全了，人家要是入了股，但又擅自把錢取走怎麼辦?&rdquo;</p>
<p>
	她建議，每個人都籤一個委託授權書之類的條文，規定對方在某個時間段，這些錢他們不能動。但是擺在蚊二妞面前的70多位股東，她感到一個人去做這個事，工作量很大，況且有些股東的存摺還是郵寄過來的。此事一直被擱淺。到開業的時候，她發現這裏面既沒有一個空頭賬戶，也沒有誰把錢悄悄轉移。&ldquo;我對人性的假設是，都是好的、善良的。&rdquo;</p>
<p>
	在北京不計其數的咖啡館裏，很多人的咖啡館從裝修上看並不是很特別，不過，這種創業的模式卻引起了一些人的關注。</p>
<p>
	易到用車創始人、董事長周航說，&ldquo;這是一個有意思的商業故事，SNS開始深刻地改變既有的生活和商業模式。基於某種共同點和社交關係產生的信用，自組織和自我生長機制，一旦被驗證可行後的自我繁衍複製。這是個很好的小樣板。&rdquo;</p>
<p>
	微博網友莫克gg則寫道，&ldquo;也許重要的不僅僅是商業模式的開拓，更是&quot;民主決策&quot;的試驗田和顧客也是生產者的又一案例。&rdquo;</p>
<p>
	而對於蚊二妞和70多名股東來說，咖啡館開業後還面臨着一些問題，他們中間沒有人曾有過經營咖啡館的經驗。店內的咖啡、菜品、原材料及服務等事關&ldquo;產品&rdquo;之事，&ldquo;需要學習、是個挑戰。&rdquo;交完半年共計12萬元的房租，扣除裝修、設備採購等費用後，蚊二妞說手頭的錢夠咖啡館3個月的運營，&ldquo;能不能生存下去，到現在我們其實也還是沒有底。畢竟，要做的工作還有太多。&rdquo;<br />
	<br />
	<br />
	中國咖啡交易網：www.gafei.com</p>
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'很多人的咖啡館-民主管理模式_咖啡館經營_中國咖啡網'

'咖啡館經營,民主管理模式,SNS'

'這是一個平均年齡爲25歲、由79人共同出資創辦的咖啡館提倡民主的管理模式，他們將此商業模式定位爲線下的SNS。 《創業邦》雜誌 採訪/鄭江波 夏宏 文/夏宏 蚊二妞(網名)恐怕沒有想到，一個小時內冒出來的念頭，當她於1月6日在豆瓣網以題爲：我們用2000塊錢來'

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''

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