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'日媒：“星巴克”的數量成爲中國城市的經濟指標？' |
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'<p style="margin: 15px 0px; padding: 0px; font-size: 16px; line-height: 2em; color: rgb(0, 0, 0); font-family: \'Microsoft YaHei\', u5FAEu8F6Fu96C5u9ED1, Arial, SimSun, u5B8Bu4F53;">
<img alt="" src="/uploads/allimg/170624/3-1F6241Q51C27.jpg" style="width: 567px; height: 578px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
日本《產經新聞》6月22日文章，原題：“星巴克”的數量成爲經濟指標？地方政府官員也在意起店鋪數，最多的城市是？ 據中國媒體介紹，美國咖啡連鎖公司星巴克的店鋪數量成爲表現中國各個城市競爭力的新“指標”。這表示，城市的星巴克數量，與居民的收入和來旅遊人士的消費金額有關聯，在網絡上被稱爲“星巴克指數”，令不少人關注。</p>
<p style="margin: 15px 0px; padding: 0px; font-size: 16px; line-height: 2em; color: rgb(0, 0, 0); font-family: \'Microsoft YaHei\', u5FAEu8F6Fu96C5u9ED1, Arial, SimSun, u5B8Bu4F53;">
根據星巴克的中國官方網站顯示，現在中國國內有超過120座城市共擁有2600餘家店鋪，其中位於上海的店鋪(539家)佔據全中國的20%。與日本相比較的話，日本全國有1260家店，上海一座城市，就擁有日本全國40%數量的店。</p>
<p style="margin: 15px 0px; padding: 0px; font-size: 16px; line-height: 2em; color: rgb(0, 0, 0); font-family: \'Microsoft YaHei\', u5FAEu8F6Fu96C5u9ED1, Arial, SimSun, u5B8Bu4F53;">
另一方面，也有城市對星巴克店鋪數量太少而“不滿”。西安擁有40家店鋪，但該市政府官員在今年年初曾表示，“這明顯是不夠的，400家還差不多”。同樣，重慶作爲直轄市來說，只有39家店鋪，數量與城市的規模顯然不成正比。中國媒體認爲，到重慶的外來遊客的消費金額遠不如上海和北京，這或許是導致重慶數量較少的一個原因。星巴克官網則強調，“現在，中國已成爲繼美國之後的第二大市場。”</p>
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