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'<div>
去星巴克聽音樂、買精選 CD，一度成爲一種有品位的象徵。但今年 2 月，星巴克正式停止了實體 CD 的售賣。這一度被解讀爲星巴克音樂革命的失敗，但其實星巴克門店內的音樂一直都在持續，有時甚至會聽到《上海灘》這樣的曲目。即便在中國的店裏，播放什麼音樂依舊會由西雅圖總部來決定，但總體來說，顧客的需求正在成爲這家咖啡連鎖的決策動因。</div>
<div>
</div>
<div>
現在，放棄實體 CD 的星巴克已經宣佈將與音樂流媒體平臺 Spotify 展開合作：全美 7000 家門店的 1000 萬星享卡會員可以通過 Spotify 對門店內的音樂提出建議，影響甚至決定店內背景樂歌單；而 Spotify 在全球的 6000 萬用戶也可以通過付費訂閱、聽音樂來積攢獎勵，然後去星巴克兌換免費咖啡；要是你不在店內又想聽星巴克音樂，Spotify 會開設收錄門店歌單的星巴克專題，讓你的耳朵隨時得到享受。</div>
<div>
</div>
<div>
如果說去年德芙想告訴大家巧克力和音樂很配，那麼星巴克希望強調咖啡和音樂纔是真正的一對，並且將會很快把這項服務帶到加拿大、英國甚至更多地方。而類似這樣的合作，在我們熟悉的 Uber 身上也有。去年 11 月，Uber 宣佈將 Spotify 接入自家服務，乘客可以通過 App 來連接車載音響系統，播放和控制車內音樂，讓一小段旅程也有喜愛的音樂作伴，同時化解與師傅之間的尷尬氛圍。</div>
<div>
</div>
<div>
比較遺憾的是，由於國內無法使用 Spotify，所以我們暫時還沒有辦法體驗到這種奇妙的音樂操控感。不過隨着流媒體服務蓬勃發展起來，我們可以想見未來是什麼樣子：走進一家餐廳，這裏正在播放你參與編輯的歌單，當中很多音樂都與你和你的愛人相關，於是這裏成了你們最愛約會、甚至舉辦婚禮的地方。<br />
<img alt="" src="/uploads/allimg/160706/3-160F6113G5G9.png" style="width: 500px; height: 158px;" /></div>
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