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'可口可樂轉型逐漸成功 可口可樂瓶裝咖啡' |
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'可口可樂自新CEO James Quincy 5月上任以來，就轉向了飲料公司而非碳酸飲料公司，尋找多元化的增長點，尤其在健康和高端產品方面。經過一個季度的檢驗，可口可樂的確開始認真地摘掉自己碳酸飲料公司的帽子。 從業務線來看，可口可樂主打的碳酸飲料產品，延續' |
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| content |
'可口可樂自新CEO James Quincy 5月上任以來，就轉向了“飲料公司”而非“碳酸飲料公司”，尋找多元化的增長點，尤其在健康和高端產品方面。經過一個季度的檢驗，可口可樂的確開始認真地摘掉自己碳酸飲料公司的帽子。 從業務線來看，可口可樂主打的碳酸飲料產品，延續了此前的低迷，消費量與去年持平，僅有雪碧和最新推廣的可口可樂零度無糖變現較爲出色。非碳酸類飲料反而表現亮眼，果汁乳製品、咖啡和茶這幾條業務線的消費量都同比增長了1%，不過令人意外的是水和運動飲料業務的消費量下降了1%。 值得一提的是，在咖啡飲料方面，可口可樂先後與Dunkin' Donuts甜甜圈和麥當勞達成合作，進軍瓶裝咖啡業務。<br />
<img alt="" src="/uploads/allimg/171026/8-1G026141139559.JPG" style="width: 555px; height: 370px;" /><br />
' |
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| urlrule |
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| fix_html_now_url |
'' |
| my_web_url |
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| get |
array (
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