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'<div len="6993">
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<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span><br />
<span style="font-size:16px;"><img alt="星巴克的瓶罐裝咖啡。統一集團／提供" len="0" src="http://cdn.media.worldjournal.com/wp-content/uploads/2017/11/201711142005124811_99990.jpg" /><br />
星巴克的瓶罐裝咖啡。 </span><br />
</div>
<div len="390">
<span style="font-size:16px;"><img alt="2007年，星巴克董事長舒茲在上海發表瓶裝咖啡新產品。（美聯社）" len="0" src="http://cdn.media.worldjournal.com/wp-content/uploads/2017/11/201711142005124852_99990.jpg" /><br />
2007年，星巴克董事長舒茲在上海發表瓶裝咖啡新產品。</span></div>
<div id="banner-box-5" len="0">
</div>
<div len="12892">
<p len="114">
<span style="font-size:16px;">美國研究機構IRI數據顯示，到今年9月10日爲止的過去一年內，美國冷藏瓶裝和罐裝咖啡營業額大增29%約2.89億美元。 另一家研究機構英敏特估計，美國冷藏和常溫的瓶罐裝咖啡的市場規模接近27億美元，並將在未來五年內超過44億美元。</span></p>
<p len="69">
<strong><span style="font-size:20px;">爲什麼美國人開始愛喝罐裝咖啡？</span></strong></p>
<p len="63">
<strong><span style="font-size:16px;">「比能量飲料健康」</span></strong></p>
<p len="83">
<span style="font-size:16px;">華爾街日報報導，首先，年輕消費者認爲冷藏和常溫咖啡比能量飲料和汽水健康，而且價格普遍比咖啡店的現煮咖啡低，另外，人們越來越常在忙碌時喝咖啡，比較沒耐心排隊等店員衝煮。</span><br />
</p>
<p len="64">
<strong><span style="font-size:16px;">「買一瓶能喝10天」</span></strong></p>
<p len="111">
<span style="font-size:16px;">24歲的克里絲‧哈德威是阿肯色州小巖城的接待員，在超市買了一瓶907克、售價10.99美元的冷萃咖啡冷藏，每天早上倒一杯，在開車上班途中喝。 哈德威說，一整瓶能喝10天左右，「買來喝比用咖啡機煮容易」，也比在咖啡店排隊更快。</span><br />
</p>
<p len="65">
<strong><span style="font-size:16px;">18到35歲是消費主力</span></strong></p>
<p len="88">
<span style="font-size:16px;">產業分析師指出，愛喝瓶罐裝咖啡的是18到35歲羣體，這羣人也是咖啡消費的主力。 英敏特發現，上月受訪的千禧世代青年中，53%表示曾在過去三個月內喝過冰咖啡，比一年前的46%更多。</span><br />
</p>
<p len="70">
<strong><span style="font-size:20px;">瓶罐裝咖啡露商機？ 各製造商搶大餅</span></strong></p>
<p len="26">
<strong><span style="font-size:16px;">冷藏架上的火熱戰場</span></strong></p>
<p len="59">
<span style="font-size:16px;">各大咖啡飲料製造商卯足全力生產瓶裝或罐裝冰鎮咖啡、冰摩卡、冷萃咖啡（用冷水慢速萃取的咖啡），就是要攻佔大賣場的冷藏區。</span><br />
</p>
<p len="26">
<strong><span style="font-size:16px;">製造瓶罐咖啡成本高</span></strong></p>
<p len="121">
<span style="font-size:16px;">不過，製造瓶罐裝咖啡並配銷到賣場的成本，比在咖啡店磨咖啡豆並煮咖啡高得多。 美國精品咖啡連鎖店「畢特咖啡」執行長柏威克說，尤其是瓶罐裝冷萃咖啡，生產起來困難且成本高昂，因爲這種咖啡飲品需要的咖啡量是一般瓶罐裝冰咖啡的兩倍，才能萃取出足夠的香氣。</span><br />
</p>
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<strong><span style="font-size:16px;">供應鏈複雜分食利潤</span></strong></p>
<p len="153">
<span style="font-size:16px;">此外，瓶罐裝咖啡的供應鏈牽涉許多公司，從生產濃縮物的代工廠，到將咖啡裝罐的裝瓶廠，再到將產品運到商場的冷藏貨車，每一家都分食利潤。 不過，畢特咖啡有自己的冷藏物流系統，節省了一些開銷。 但儘管成本較高，大型咖啡零售業者仍看好這個市場，努力開發更多商品。 柏威克說：「生產出能讓人邊忙着做事邊喝的商品，非常重要。 」</span><br />
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<div len="468">
<span style="font-size:16px;"><img alt="瓶罐裝咖啡大賣的原因之一是消費者不想在咖啡店排隊。圖為高鐵苗栗站星巴克門市推優惠，吸引民眾嘗鮮排隊。記者張裕珍／攝影" len="0" src="http://cdn.media.worldjournal.com/wp-content/uploads/2017/11/201711142005124883_99990.jpg" /><br />
瓶罐裝咖啡大賣的原因之一是消費者不想在咖啡店排隊。 圖爲高鐵苗栗站星巴克門市推優惠，吸引民衆嚐鮮排隊。</span><br />
</div>
<div len="357">
<span style="font-size:16px;"><img alt="東京街頭的自動販賣機販售罐裝咖啡。（路透）" len="0" src="http://cdn.media.worldjournal.com/wp-content/uploads/2017/11/201711142005124914_99990.jpg" /><br />
東京街頭的自動販賣機販賣罐裝咖啡。 </span><br />
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'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-111841-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://test.gafei.com/views-111841' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '111841',
'm' => 'index',
) |
