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'<img alt="" src="/uploads/allimg/180718/3-1PGQ34620U9.jpg" style="width: 800px; height: 449px;" /><br />
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; line-height: 30px; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "ＭＳ Ｐゴシック", sans-serif; vertical-align: baseline; position: relative; width: auto;">
<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; font-size: 16px;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></h2>
<ul style="padding-right: 0px; padding-left: 0px; margin: 0px 0px 20px; outline: 0px; zoom: 1; font-family: 微軟雅黑, 黑體, Arial; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); box-sizing: border-box; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; vertical-align: baseline; list-style: none outside;">
<li style="padding: 0px 0px 0px 20px; margin: 0px 0px 12px; outline: 0px; zoom: 1; list-style: none; box-sizing: border-box; border: 0px; font-style: inherit; font-variant-ligatures: inherit; font-variant-position: inherit; font-variant-caps: inherit; font-variant-numeric: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; vertical-align: baseline; background-image: url(https://coffeemecca.jp/wp-content/themes/coffee/images/coffeelist.png); background-size: 0.8em; background-attachment: scroll; background-color: transparent; background-position: 4px 3px; background-repeat: no-repeat no-repeat;">
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<div>
和消費者注重飲品健康有關，以可樂爲代表的高糖、高熱量、低營養的碳酸飲料 市場出現下滑 。相對的， 主打低糖、無新增、天然成分的新一代健康飲品，迎來了上升空間。</div>
<div>
</div>
<div>
近日36氪發現一款名爲“閃狐防彈咖啡”的飲品，閃狐成立於 2017 年，半年前第一款產品閃狐防彈咖啡問世。</div>
<div>
</div>
<div>
關於防彈咖啡： 防彈咖啡誕生於硅谷，Asprey 受西藏地區酥油茶的啓發，在咖啡中加入黃油、椰子油，讓咖啡富含脂肪、不含碳水化合物。 這種飲品讓他兩週減輕 10%、提高了 20% 的 IQ。</div>
<div>
</div>
<div>
其原理是，用優質脂肪爲 大腦和身體持續穩定地提供能量，減弱人體對食物的渴望，並跳過分解澱粉、糖分的環節，快速燃燒脂肪。</div>
<div>
</div>
<div>
2017 年 Asprey 創辦的健康餐飲品牌獲得了 1900 萬美元 B 輪融資。</div>
<div>
</div>
<div>
據瞭解，閃狐防彈咖啡目前售價 19.8 元／罐，第一批產品已售罄，月營收在百萬元級。</div>
<div>
</div>
<div>
在產品、生產方面，閃狐和德國德樂實驗室（與百事、可口可樂等長期合作）進行配方研發合作，並和奧瑞金（爲紅牛、王老吉等提供製罐產品）合作，保證罐裝的安全和品質。</div>
<div>
</div>
<div>
傳統的防彈咖啡使用了黃油、椰子油，口感油膩且冷卻後無法下嚥。閃狐和德樂研發的新配方，選擇了新西蘭的優質草飼黃油、從椰子油中提純的高純度 MCT 油，優化了油脂比例，將其加入萃取自 低黴菌阿拉比卡咖啡豆的 冰滴黑咖啡中， 讓防彈咖啡變得口感輕滑、冷熱皆宜。</div>
<div>
</div>
<div>
如何抓住健康飲品的市場機遇？“閃狐防彈咖啡”推出單款爆品和定製化渠道銷售</div>
<div>
</div>
<div>
銷售渠道商，閃狐主要和電商、 新零售渠道合作，已經在網紅電商、盒馬鮮生進行銷售。在線上 營銷方面，閃狐團隊 有非常豐富的一線紅人明星資源。</div>
<div>
</div>
<div>
此外，閃狐會 採用“因地制宜”的銷售策略。 在 線上，閃狐主打健康、減脂代餐；線下，圍繞辦公室白領主打提神醒腦。後續也會 針對不同渠道，推出不同的產品，例如針對 7-11 等便利店推出 9 元左右的罐裝產品。</div>
<div>
</div>
<div>
在公司定位上，閃狐的 CEO 張含向36氪表示， 他們想切入的是功能性飲料市場，而非咖啡市場。選擇防彈咖啡作爲第一款產品，是因爲中國的咖啡和功能飲料銷量均處在穩定增長期。</div>
<div>
</div>
<div>
據倫敦的國際咖啡組織研究，中國市場的咖啡消費量繼續以每年 15% ~ 20% 的幅度增長，遠超世界平均水平的 2%。此外， 2015 年， 中國的 功能飲料零售市場規模同比長 15.16%， 預計到 2020 年，我\\n國功能飲料零售量將達到 150.37 億升，零售額將達到\\n1635.28 億元。</div>
<div>
</div>
<div>
團隊方面，現在共有 30 人左右，創始團隊 一直比較看重“中高階健康飲品市場” ，曾創辦過“HeyJuice 果蔬汁”、“麥萌燕麥片”、“鯨一食堂”等多個消費品及餐飲品牌，有快速從 0 做到數千萬流水的經驗，在行業資源、營銷資源，及渠道、供應鏈管理、生產、售後服務等方面有比較成熟的經驗。</div>
<div>
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<div>
在防彈咖啡這個品類中，“野獸生活”也上線了罐裝防彈咖啡，其線下店此前除了健康餐，也曾推出防彈咖啡、防彈紅茶、防彈抹茶、防彈熱可可等飲品。據此前資料，其月流水近百萬，自營渠道復購率在 45%。此前介紹過的“MissZero”也已經推出了防彈咖啡、防彈奶茶、防彈代餐餅等產品。相比於這兩家，閃狐的產品品類還比較單一。</div>
<div>
</div>
<div>
就此，閃狐表示，希望用單款爆品的策略打入精品罐裝咖啡市場，後續將 圍繞 “咖啡類”、“茶飲類”、“天然草本”三大方向，減肥、代餐、提神醒腦、助眠等功能方向研發新品。</div>
<div>
</div>
<div>
注： 有減肥人羣以防彈咖啡配合生酮飲食來減肥，但生酮飲食健康與否業界多有爭議，在此暫不做討論。</div>
<div>
</div>
<div>
—————————————————</div>
<div>
</div>
<div>
作者：36氪茉小莉</div>
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'url' => 'https://gafei.com/list-zixun.html',
'total' => 54,
'field' =>
array (
),
) |
| markid |
'module-article-2' |
| related |
array (
319 =>
array (
'id' => '319',
'pid' => '2',
'pids' => '0,1,2',
'name' => '咖啡比賽新聞',
'dirname' => 'kafeibisaixinwen',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 319,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '40',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '319',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
'total' => 40,
'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-121025-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://test.gafei.com/views-121025' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '121025',
'm' => 'index',
) |
