4.1.4

'91500'

'2'

'星巴克咖啡賣不動了？出了第一部動畫片是想搞事情？'

'/uploads/allimg/161230/8-161230100526160.jpg'

'巴克,咖啡,賣不,動了,出了,第一部,動畫片,想搞,事情,'

'最終第四季度的財報中營收環比增長16%，至50.7億美元，不得不說門店擴張的絕對數量在一定程度上抵消了單個店面業績下滑的態勢。 此外漲價也是營收增長的重要因素。早在7月份，星巴克宣佈把部分飲品漲價30美分，相較於去年提價5-20美分有所增加。雖然這並沒有'

'92'

'1'

'未知'

'9'

'/views-91500'

'0'

'0'

''

'2016-12-30 10:07:21'

'2016-12-30 10:05:29'

'90731'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<div>
	最終第四季度的財報中營收環比增長16%，至50.7億美元，不得不說門店擴張的絕對數量在一定程度上抵消了單個店面業績下滑的態勢。</div>
<div>
	&nbsp;</div>
<div>
	此外漲價也是營收增長的重要因素。早在7月份，星巴克宣佈把部分飲品漲價30美分，相較於去年提價5-20美分有所增加。雖然這並沒有引發消費者的不滿，但是作爲全球擁有25,085家門店的星巴克來說，無疑是一筆巨大利潤，這種變相盤剝消費者的方式，一旦引發不滿，後果將不可設想。</div>
<div>
	&nbsp;</div>
<div>
	更嚴峻的現實是，星巴克想繼續依靠門店擴張，來維持營收增長的法子，目前也遭受着來自麥當勞麥咖啡、和本土咖啡店的衝擊和蠶食。</div>
<div>
	&nbsp;</div>
<div>
	舉個例子，當你走進麥當勞點早餐，套餐中可選的飲料一般包括奶茶、咖啡等熱飲，你大概不會專門冒着寒風再去星巴克打包咖啡了吧。沒錯麥當勞這種一站式的打包服務正在融入日常生活。</div>
<div>
	&nbsp;</div>
<div>
	據公開資料顯示麥當勞在中國擁有2200多家門店，並且計劃在2020佈局3500家。這是要和星巴克正面搶消費者的節奏啊。</div>
<div>
	&nbsp;</div>
<div>
	近期，麥當勞正打算升級麥咖啡的品牌。美國麥當勞戰略和洞察高級副總裁 Kristy Cunningham 表示新的麥咖啡宣傳活動將會包括特價、更多的季節性飲料和更多對麥當勞咖啡忠誠計劃的營銷活動，&ldquo;我們對麥咖啡品牌及其能夠爲我們的食品供應所提供的東西感到興奮&rdquo;。</div>
<div>
	&nbsp;</div>
<div>
	明年第一季度，美國麥當勞還會推出 1 美元 1 杯的滴漏式咖啡和 2 美元 1 杯的精品咖啡。</div>
<div>
	&nbsp;</div>
<div>
	除此以外，麥當勞現在還在升級他們美國門店裏的咖啡機，這些每臺價值 12000 美元的咖啡機，能夠讓麥當勞向顧客提供更多種類的飲料。據悉麥咖啡每年爲麥當勞帶來 40 億美元的銷售額，顯然麥當勞希望能在咖啡這個品類上賺更多的錢，以此來抵抗星巴克、唐恩都樂等等競爭對手。</div>
<div>
	&nbsp;</div>
<div>
	據歐睿信息諮詢有限公司的數據顯示，2015 年，星巴克佔據中國高品質咖啡連鎖店 73.3% 的市場份額，排在第二位的是麥當勞的麥咖啡（9.3%），而與星巴克在某些商圈 &quot; 貼身肉搏 &quot; 的 Costa 咖啡緊隨其後，佔據了 9%。</div>
<div>
	&nbsp;</div>
<div>
	而國內連鎖咖啡店諸如太平洋咖啡、咖世家、以及爲垂直人羣服務的創業公司如3W咖啡、連咖啡等對星巴克也是虎視眈眈。<br />
	故事講述了一對豪豬夫婦爲了給將出生的孩子起名字，於是跑到星巴克找靈感，當店員叫顧客名字時，他們就及時標記在備忘錄上。你大概也猜到了，整體上的畫風是比較輕鬆和溫情。這也符合星巴克一直以來倡導的第三空間品牌定位－除了辦公室、家裏之外的另一個舒服的去處。</div>
<div>
	&nbsp;</div>
<div>
	不少媒體對此解讀爲星巴克在數字內容營銷上的漂亮一擊。不過聯想到約一週前星巴克接入微信支付，不少媒體冠以&ldquo;星巴克接受微信支付，外資零售巨頭集體&ldquo;妥協&rdquo;&rdquo;。不難看出，在支付閉環無奈被打破的當下，星巴克需要更多的接觸點與消費者發生聯繫，而文化作品這種承載着價值觀輸出的高維攻擊無疑是明智之選。</div>
<div>
	&nbsp;</div>
<div>
	此前星巴克就曾與蘋果音樂和Spotify等外部夥伴合作，在門店中推廣音樂、影片和書籍。現在星巴克更是希望獨立生產發佈內容，通過星巴克全媒體平臺播出。這樣來看，星巴克的真正野心或許是想要成爲內容製作方，獨立售出文化商品。</div>
<div>
	&nbsp;</div>
<div>
	這種野望，很大程度上是因爲主營咖啡等飲料商品支撐不了單個門店的營收增長，爲了粉飾財報，星巴克第四季度在美國市場的一口氣開了 307家新店，幾乎是第一二季度（171 家、132家）的總和。<br />
	<img alt="" src="/uploads/allimg/161230/8-161230100526160.jpg" style="width: 251px; height: 220px;" /></div>
'

'巴克,咖啡,賣不,動了,出了,第一部,動畫片,想搞,事情,'

array (
  '巴克' => 'https://gafei.com/article/search/keyword-%E5%B7%B4%E5%85%8B.html',
  '咖啡' => 'https://gafei.com/article/search/keyword-%E5%92%96%E5%95%A1.html',
  '賣不' => 'https://gafei.com/article/search/keyword-%E8%B3%A3%E4%B8%8D.html',
  '動了' => 'https://gafei.com/article/search/keyword-%E5%8B%95%E4%BA%86.html',
  '出了' => 'https://gafei.com/article/search/keyword-%E5%87%BA%E4%BA%86.html',
  '第一部' => 'https://gafei.com/article/search/keyword-%E7%AC%AC%E4%B8%80%E9%83%A8.html',
  '動畫片' => 'https://gafei.com/article/search/keyword-%E5%8B%95%E7%95%AB%E7%89%87.html',
  '想搞' => 'https://gafei.com/article/search/keyword-%E6%83%B3%E6%90%9E.html',
  '事情' => 'https://gafei.com/article/search/keyword-%E4%BA%8B%E6%83%85.html',
)

array (
)

array (
  'id' => '91499',
  'catid' => '2',
  'title' => '星巴克在美國推出兇殘假日營銷-無條件免費領咖啡爲何不是在中國',
  'thumb' => '/uploads/allimg/161230/8-161230095444257.jpg',
  'keywords' => '巴克,美國,推出,兇殘,假日,營銷,無條件,免費,咖啡,何不',
  'description' => '聖誕促銷是無法忽視的重頭戲。除了免費咖啡外，今年星巴克還有了一些新點子，主要是強調和顧客的互動，比如經典的聖誕大紅杯，本季就推出了 13 款由顧客自己設計的杯身圖案，從來自 6 個國家的 1200 份申請中脫穎而出。與此同時，今年他們會繼續發放限量版的',
  'hits' => '173',
  'uid' => '1',
  'author' => '未知',
  'status' => '9',
  'url' => 'https://gafei.com/views-91499',
  'link_id' => '0',
  'tableid' => '0',
  'inputip' => '',
  'inputtime' => '1483065491',
  'updatetime' => '1483062887',
  'displayorder' => '90730',
  'source' => '',
  'buyurl' => '',
  'videourl' => '',
  'wjm' => '',
  'biaoti' => '星巴克在美國推出兇殘假日營銷-無條件免費領咖啡爲何不是在中國？',
  'shopurl' => '',
  'litpic2' => '',
  'litpic3' => '',
  'beanrank' => '',
  'local' => '',
  'tel' => '',
  'gevideocode' => '',
  'myurl' => NULL,
)

array (
  'id' => '91501',
  'catid' => '2',
  'title' => 'Spinn Coffee將咖啡機產品做成一種“咖啡文化交流媒介”',
  'thumb' => '/uploads/allimg/161230/8-161230100UHU.jpg',
  'keywords' => 'Spinn,Coffee,咖啡機,產品,做成,一種,咖啡,文',
  'description' => '有了大數據連接與共享服務，這可不止是睡懶覺喝咖啡那麼簡單了。 對國內傳統咖啡製造商的啓示 那麼大數據的力量只是連接和共享麼?No。 咖啡生態是一個完整的生態鏈，它不僅包含了最終用戶，還可追溯到上游的咖啡經營商和製造商：咖啡豆供應商、咖啡機及周邊',
  'hits' => '152',
  'uid' => '1',
  'author' => '未知',
  'status' => '9',
  'url' => 'https://gafei.com/views-91501',
  'link_id' => '0',
  'tableid' => '0',
  'inputip' => '',
  'inputtime' => '1483063780',
  'updatetime' => '1483063740',
  'displayorder' => '90732',
  'source' => '',
  'buyurl' => '',
  'videourl' => '',
  'wjm' => '',
  'biaoti' => 'Spinn Coffee將咖啡機產品做成一種“咖啡文化交流媒介”',
  'shopurl' => '',
  'litpic2' => '',
  'litpic3' => '',
  'beanrank' => '',
  'local' => '',
  'tel' => '',
  'gevideocode' => '',
  'myurl' => NULL,
)

'1483063641'

'1483063529'

'星巴克咖啡賣不動了？出了第一部動畫片是想搞事情？_咖啡資訊_咖啡新聞_中國咖啡網'

'巴克,咖啡,賣不,動了,出了,第一部,動畫片,想搞,事情'

'最終第四季度的財報中營收環比增長16,，至50.7億美元，不得不說門店擴張的絕對數量在一定程度上抵消了單個店面業績下滑的態勢。 此外漲價也是營收增長的重要因素。早在7月份，星巴克宣佈把部分飲品漲價30美分，相較於去年提價5-20美分有所增加。雖然這並沒有'

array (
  'id' => '2',
  'pid' => '1',
  'pids' => '0,1',
  'name' => '咖啡資訊',
  'dirname' => 'zixun',
  'pdirname' => 'kafeixinwen/',
  'child' => 1,
  'childids' => '2,319,320,323',
  'thumb' => '',
  'show' => '1',
  'setting' => 
  array (
    'edit' => 1,
    'disabled' => 0,
    'getchild' => 1,
    'linkurl' => '',
    'urlrule' => 3,
    'seo' => 
    array (
      'list_title' => '咖啡資訊_咖啡咖啡圈最新最全的咖啡信息',
      'list_keywords' => '',
      'list_description' => '',
    ),
    'template' => 
    array (
      'pagesize' => 20,
      'mpagesize' => 20,
      'page' => 'page.html',
      'list' => 'list.html',
      'category' => 'category.html',
      'search' => 'search.html',
      'show' => 'show.html',
    ),
    'cat_field' => '',
    'module_field' => '',
    'html' => 0,
  ),
  'displayorder' => '0',
  'acount' => '8227',
  'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
  'namerule2' => '{typedir}/list_{tid}_{page}.html',
  'mid' => 'article',
  'pcatpost' => 1,
  'topid' => '1',
  'domain' => '',
  'catids' => 
  array (
    0 => '2',
    1 => '319',
    2 => '320',
    3 => '323',
  ),
  'is_post' => 1,
  'mobile_domain' => '',
  'tid' => 1,
  'url' => '/list-zixun.html',
  'total' => 54,
  'field' => 
  array (
  ),
)

array (
  'id' => '1',
  'pid' => '0',
  'pids' => '0',
  'name' => '咖啡新聞',
  'dirname' => 'kafeixinwen',
  'pdirname' => '',
  'child' => 1,
  'childids' => '1,2,319,320,323,3,302,303,304,305,66,190,316,317,318',
  'thumb' => '',
  'show' => '1',
  'setting' => 
  array (
    'edit' => 1,
    'disabled' => 0,
    'getchild' => 1,
    'linkurl' => '',
    'urlrule' => 3,
    'seo' => 
    array (
      'list_title' => '咖啡新聞',
      'list_keywords' => '',
      'list_description' => '',
    ),
    'template' => 
    array (
      'pagesize' => 20,
      'mpagesize' => 20,
      'page' => 'page.html',
      'list' => 'list.html',
      'category' => 'category.html',
      'search' => 'search.html',
      'show' => 'show.html',
    ),
    'cat_field' => '',
    'module_field' => '',
    'html' => 0,
  ),
  'displayorder' => '0',
  'acount' => '755',
  'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
  'namerule2' => '{typedir}/list_{tid}_{page}.html',
  'mid' => 'article',
  'pcatpost' => 1,
  'topid' => '1',
  'domain' => '',
  'catids' => 
  array (
    0 => '1',
    1 => '2',
    2 => '319',
    3 => '320',
    4 => '323',
    5 => '3',
    6 => '302',
    7 => '303',
    8 => '304',
    9 => '305',
    10 => '66',
    11 => '190',
    12 => '316',
    13 => '317',
    14 => '318',
  ),
  'is_post' => 1,
  'mobile_domain' => '',
  'tid' => 1,
  'url' => '/list-kafeixinwen.html',
  'total' => 2192,
  'field' => 
  array (
  ),
)

1

array (
  'catid' => '2',
)

array (
  'id' => '2',
  'pid' => '1',
  'pids' => '0,1',
  'name' => '咖啡資訊',
  'dirname' => 'zixun',
  'pdirname' => 'kafeixinwen/',
  'child' => 1,
  'childids' => '2,319,320,323',
  'thumb' => '',
  'show' => '1',
  'setting' => 
  array (
    'edit' => 1,
    'disabled' => 0,
    'getchild' => 1,
    'linkurl' => '',
    'urlrule' => 3,
    'seo' => 
    array (
      'list_title' => '咖啡資訊_咖啡咖啡圈最新最全的咖啡信息',
      'list_keywords' => '',
      'list_description' => '',
    ),
    'template' => 
    array (
      'pagesize' => 20,
      'mpagesize' => 20,
      'page' => 'page.html',
      'list' => 'list.html',
      'category' => 'category.html',
      'search' => 'search.html',
      'show' => 'show.html',
    ),
    'cat_field' => '',
    'module_field' => '',
    'html' => 0,
  ),
  'displayorder' => '0',
  'acount' => '8227',
  'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
  'namerule2' => '{typedir}/list_{tid}_{page}.html',
  'mid' => 'article',
  'pcatpost' => 1,
  'topid' => '1',
  'domain' => '',
  'catids' => 
  array (
    0 => '2',
    1 => '319',
    2 => '320',
    3 => '323',
  ),
  'is_post' => 1,
  'mobile_domain' => '',
  'tid' => 1,
  'url' => 'https://gafei.com/list-zixun.html',
  'total' => 54,
  'field' => 
  array (
  ),
)

'module-article-2'

array (
  319 => 
  array (
    'id' => '319',
    'pid' => '2',
    'pids' => '0,1,2',
    'name' => '咖啡比賽新聞',
    'dirname' => 'kafeibisaixinwen',
    'pdirname' => 'kafeixinwen/zixun/',
    'child' => 0,
    'childids' => 319,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '40',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '1',
    'domain' => '',
    'catids' => 
    array (
      0 => '319',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
    'total' => 40,
    'field' => 
    array (
    ),
  ),
  320 => 
  array (
    'id' => '320',
    'pid' => '2',
    'pids' => '0,1,2',
    'name' => '外國咖啡',
    'dirname' => 'zixun/waiguokafeixinxi',
    'pdirname' => 'kafeixinwen/zixun/',
    'child' => 0,
    'childids' => 320,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '13',
    'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '1',
    'domain' => '',
    'catids' => 
    array (
      0 => '320',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
    'total' => 13,
    'field' => 
    array (
    ),
  ),
  323 => 
  array (
    'id' => '323',
    'pid' => '2',
    'pids' => '0,1,2',
    'name' => '7月資訊',
    'dirname' => '7yuezixun',
    'pdirname' => 'kafeixinwen/zixun/',
    'child' => 0,
    'childids' => 323,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
      'edit' => 1,
      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '1',
    'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '1',
    'domain' => '',
    'catids' => 
    array (
      0 => '323',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-7yuezixun.html',
    'total' => 1,
    'field' => 
    array (
    ),
  ),
)

'/views-91500-[page].html'

''

'https://www.php168.gafei.com/views-91500'

array (
  's' => 'article',
  'c' => 'show',
  'id' => '91500',
  'm' => 'index',
)