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'星巴克CEO約翰遜：用戶體驗業界獨一無二，瑞幸咖啡無法超越'

'/uploads/allimg/190209/16-1Z209162S1256-lp.jpg'

'巴克,CEO,約翰遜,用戶,體驗,業界,獨一無二,瑞幸,咖啡'

'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 在2018年，瑞幸咖啡憑着巨大資本在國內快速擴張，去年一年已開超過2000間分店，計劃今年再開多2500間。不管在誰看來，被譽爲國內咖啡市場一哥的星巴克都遇到了強勁的對手。 然而，'

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''

'2019-02-09 16:28:13'

'2019-02-09 16:43:34'

'128937'

''

''

''

''

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''

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'<div>
	<div style="text-align: center;">
		&nbsp;<img alt="" src="/uploads/allimg/190209/16-1Z209162S1256.jpg" style="width: 800px; height: 800px;" /><br />
		&nbsp;</div>
	<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-stretch: inherit; line-height: 30px; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; position: relative; width: auto;">
		<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; font-size: 16px;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></h2>
	<ul style="padding-right: 0px; padding-left: 0px; margin: 0px 0px 20px; outline: 0px; zoom: 1; color: rgb(51, 51, 51); line-height: inherit; box-sizing: border-box; border: 0px; font-stretch: inherit; font-size: 14px; font-family: \'ヒラギノ角ゴ Pro W3\', \'Hiragino Kaku Gothic Pro\', メイリオ, Meiryo, \'ＭＳ Ｐゴシック\', sans-serif; vertical-align: baseline; list-style: none outside;">
		<li style="padding: 0px 0px 0px 20px; margin: 0px 0px 12px; outline: 0px; zoom: 1; list-style: none; box-sizing: border-box; border: 0px; font-style: inherit; font-variant-ligatures: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background-image: url(&quot;https://coffeemecca.jp/wp-content/themes/coffee/images/coffeelist.png&quot;); background-attachment: scroll; background-color: transparent; background-size: 0.8em; background-position: 4px 3px; background-repeat: no-repeat;">
			<div style="padding: 0px; margin: 0px; outline: 0px; zoom: 1;">
				&nbsp;</div>
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</div>
<div>
	　　在2018年，瑞幸咖啡憑着巨大資本在國內快速擴張，去年一年已開超過2000間分店，計劃今年再開多2500間。不管在誰看來，被譽爲國內咖啡市場一哥的星巴克都遇到了強勁的對手。<br />
	&nbsp;<br />
	　　然而，星巴克全球CEO凱文&middot;約翰遜對此並不擔心。在他看來，競爭實際上是在擴大潛在市場，而瑞幸咖啡今年內都無法超越星巴克。<br />
	&nbsp;</div>
<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/190209/16-1Z20916301N50.jpg" style="width: 2500px; height: 1664px;" /></div>
<div>
	&nbsp;<br />
	<strong>　　星巴克在中國名列前茅</strong><br />
	&nbsp;<br />
	　　大家知道瑞幸雄心壯志，決定要在2019年分店突破4500間。與此同時，在中國已經有近3700家門店的星巴克也在以每15小時開1店的速度擴張着，上季度更是進入了10個新城市，現在已進軍國內158個城市。這些新店和原有店正在爲星巴克創造兩位數的交易增長。<br />
	&nbsp;</div>
<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/190209/16-1Z209163H53Z.jpg" style="width: 1000px; height: 541px;" /><br />
	&nbsp;</div>
<div>
	　　對於這種巨大增長，約翰遜在接受採訪時談到了這是有賴於他們獨特的顧客體驗。對星巴克來說，他們在中國和世界各地提供的獨特客戶體驗在行業中是獨一無二的。<br />
	&nbsp;</div>
<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/190209/16-1Z209163AL46.jpg" style="width: 1620px; height: 1080px;" /></div>
<div>
	&nbsp;<br />
	<strong>　　通過線上移動合作擴展店內體驗</strong><br />
	&nbsp;<br />
	　　約翰遜表示，當你佔據中國咖啡市場的大量份額時，就會有很多競爭對手。一些競爭對手將嘗試以不同的方式進行差異化，有的不得不採用&ldquo;價格戰&rdquo;來進行高度宣傳。對於星巴克而言，與其他對手的區別在於店內體驗、咖啡質量以及通過與阿里巴巴的合作關係所擁有的數字影響力。<br />
	&nbsp;</div>
<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/190209/16-1Z2091632122R.jpg" /></div>
<div>
	&nbsp;<br />
	　　星巴克將繼續忠實於在商店中創造的體驗，以及通過&ldquo;線上服務&rdquo;來擴展這種體驗。現在，每天使用阿里巴巴的中國用戶已經達到6億，星巴克期待這能幫助它繼續達到兩位數的交易增長。<br />
	&nbsp;</div>
<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/190209/16-1Z209163353138.jpg" style="width: 1000px; height: 667px;" /></div>
<div>
	&nbsp;<br />
	<strong>　　推動產品創新，迎合受衆的更高追求</strong><br />
	&nbsp;<br />
	　　星巴克除了會越來越多地在地級市開店，和阿里合作探尋線上的發展空間、開展外賣業務，還有不能忽略的是臻選店和旗艦店的數量也在不斷擴大。這都是用於應對第三次咖啡浪潮，迎合受衆對咖啡品質的更高追求、各種新品類的擴充，讓大家的選擇更多。<br />
	&nbsp;<br />
	　　約翰遜介紹星巴克的首要任務是擴大足跡，同時繼續提升店鋪體驗，推動飲品的創新，讓顧客能夠通過新的渠道接觸星巴克。而在日前新開業的星巴克深圳灣臻選店也體驗了這一主旨，繼上海兩家（烘焙工坊和世貿店）和北京一家（北京坊店）後，成爲全國第四家賣酒的星巴克。<br />
	&nbsp;</div>
<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/190209/16-1Z209163R4925.jpg" style="width: 1200px; height: 675px;" /></div>
<div>
	&nbsp;<br />
	　　在大衆點評等 app 上，星巴克的&ldquo;弄堂晚風&rdquo;和&ldquo;梅露絲&rdquo;這樣的含酒精飲料，已經成爲網紅單品。 消費者的反饋也證明，在一線城市裏面，創意融合飲品即使價格更高，受歡迎程度也不會因此而降低。</div>
<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/190209/16-1Z209164005947.jpg" style="width: 1080px; height: 608px;" /></div>
<div>
	<br />
	　　星巴克CEO的信心並非泛泛而談，堅實的措施以及對自身定位的良好理解和發揮給予它足夠的支撐。競爭對手的增加必然會導致咖啡市場的擴大，有着巨大品牌優勢的星巴克大概不是爲了迎擊瑞幸，而是要和整個中國咖啡界打持久戰吧。<br />
	&nbsp;</div>
<div style="text-align: center;">
	<img alt="" src="/uploads/allimg/190209/16-1Z209164020516.jpg" style="width: 1620px; height: 1080px;" /></div>
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	&nbsp;</h2>
<p style="padding: 0px; margin: 0px 0px 30px; outline: 0px; zoom: 1; text-indent: 2em; color: rgb(51, 51, 51); line-height: 1.7; font-size: 16px; font-family: 微軟雅黑, 黑體, Arial;">
	&nbsp;</p>
<br />
'

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'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 在2018年，瑞幸咖啡憑着巨大資本在國內快速擴張，去年一年已開超過2000間分店，計劃今年再開多2500間。不管在誰看來，被譽爲國內咖啡市場一哥的星巴克都遇到了強勁的對手。 然而，'

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      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
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        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
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    'displayorder' => '0',
    'acount' => '8227',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
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    'topid' => '1',
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    'catids' => 
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      1 => '319',
      2 => '320',
      3 => '323',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-zixun.html',
    'total' => 54,
    'field' => 
    array (
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  3 => 
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    'pids' => '0,1',
    'name' => '咖啡行業',
    'dirname' => 'xingye',
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    'childids' => '3,302,303,304,305',
    'thumb' => '',
    'show' => '1',
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      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '行業',
        'list_keywords' => '',
        'list_description' => '',
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      'template' => 
      array (
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        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
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        'search' => 'search.html',
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      'cat_field' => '',
      'module_field' => '',
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    'displayorder' => '0',
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    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
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    'domain' => '',
    'catids' => 
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      1 => '302',
      2 => '303',
      3 => '304',
      4 => '305',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-xingye.html',
    'total' => 1582,
    'field' => 
    array (
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  ),
  66 => 
  array (
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    'pid' => '1',
    'pids' => '0,1',
    'name' => '中國咖啡',
    'dirname' => 'zhongguokafei',
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    'childids' => 66,
    'thumb' => '',
    'show' => '1',
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    array (
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      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '中國咖啡_中國咖啡品牌_中國咖啡市場分析',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
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    'displayorder' => '0',
    'acount' => '151',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '1',
    'domain' => '',
    'catids' => 
    array (
      0 => '66',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-zhongguokafei.html',
    'total' => 151,
    'field' => 
    array (
    ),
  ),
  190 => 
  array (
    'id' => '190',
    'pid' => '1',
    'pids' => '0,1',
    'name' => '雲南咖啡資訊',
    'dirname' => 'yunnankafeizixun',
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    'child' => 0,
    'childids' => 190,
    'thumb' => '',
    'show' => '1',
    'setting' => 
    array (
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      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
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      'cat_field' => '',
      'module_field' => '',
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    'displayorder' => '0',
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    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '1',
    'domain' => '',
    'catids' => 
    array (
      0 => '190',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-yunnankafeizixun.html',
    'total' => 80,
    'field' => 
    array (
    ),
  ),
  316 => 
  array (
    'id' => '316',
    'pid' => '1',
    'pids' => '0,1',
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    'dirname' => 'kafeibisaixinwen',
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    'childids' => 316,
    'thumb' => '',
    'show' => '1',
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    array (
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      'getchild' => 1,
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      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
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        'list_description' => '',
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        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
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      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
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    'displayorder' => '0',
    'acount' => '41',
    'namerule' => '{typedir}/{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
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    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
    'total' => 41,
    'field' => 
    array (
    ),
  ),
  317 => 
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    'pids' => '0,1',
    'name' => '國外咖啡信息',
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      'template' => 
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        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
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    'displayorder' => '0',
    'acount' => '90',
    'namerule' => '{typedir}/{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
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    'topid' => '1',
    'domain' => '',
    'catids' => 
    array (
      0 => '317',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-guowaikafeixinxi.html',
    'total' => 90,
    'field' => 
    array (
    ),
  ),
  318 => 
  array (
    'id' => '318',
    'pid' => '1',
    'pids' => '0,1',
    'name' => '咖啡八卦信息',
    'dirname' => 'kafeibaguaxinxi',
    'pdirname' => 'kafeixinwen/',
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    'childids' => 318,
    'thumb' => '',
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    array (
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      'disabled' => 0,
      'getchild' => 1,
      'linkurl' => '',
      'urlrule' => 3,
      'seo' => 
      array (
        'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
        'list_keywords' => '',
        'list_description' => '',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
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    'displayorder' => '0',
    'acount' => '194',
    'namerule' => '{typedir}/{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '1',
    'domain' => '',
    'catids' => 
    array (
      0 => '318',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-kafeibaguaxinxi.html',
    'total' => 194,
    'field' => 
    array (
    ),
  ),
)

'/views-129707-[page].html'

''

'https://test.gafei.com/views-129707'

array (
  's' => 'article',
  'c' => 'show',
  'id' => '129707',
  'm' => 'index',
)