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'<p>
(1)從國內整體市場上看 統計顯示，擁有500萬人口的芬蘭，每年的咖啡消費量爲100萬包，而擁有13億人口的中國如今咖啡年消費量僅爲20-40萬包。從這一比較中可以看出，中國咖啡消費市場前景非常廣闊。而同時中國潛在的咖啡消費者約爲2-2.5億人，這已與目前世界第一大咖啡消費國——美國的市場不相上下。</p>
<p style="text-align: center;">
<img alt="" src="/uploads/allimg/140609/3-140609141S3953.jpg" style="width: 350px; height: 259px;" /></p>
<p>
(2)從增長速度上看 目前中國人的咖啡消費仍然不大，但增長勢頭非常可觀，中國咖啡消費年增長率爲15%，而世界咖啡消費年增長率僅爲2%。同樣有數據表明，1998年起中國的人均咖啡消費量正以30%的速度逐年遞增，未來幾年中國有望成爲全世界最具潛力的咖啡消費大國。</p>
<p>
(3)從人均消費上看 據相關的數據統計，歐美的發達國家平均每個人每年的咖啡消費量爲500杯以上，有些甚至超過1000杯，如芬蘭、瑞典。近鄰的日本人年均消費200杯、韓國人年均消費140杯。而目前平均每個中國人每年的咖啡消費量僅有4杯，即使是北京、上海、廣州這樣的大城市，平均每人每年的消費量也僅有20杯，相比之下，中國的咖啡消費市場有着巨大的發展上升空間。隨着中國經濟的飛速增長，人們生活質量的不斷提高，飲品日益多樣化，將形成巨大的潛在咖啡消費市場。</p>
<p>
連鎖加盟咖啡店的優勢強大，據國際咖啡組織提供的資料顯示，近年來，咖啡的種植和消費在中國的發展令世界矚目。北京、上海、廣州等大中城市的咖啡館如雨後春筍般湧現。另外，文化的魅力就是市場的魅力。現在全世界有越來越多的人選擇咖啡陪伴自己度過許多愜意時光，咖啡豐富着人們的生活，而中國的咖啡文化也日漸濃厚。在巨大的中國咖啡市場面前，咖啡店連鎖經營已經成爲世界的最強勁創業渠道。今天連鎖經營應用到了商業上，被賦予了新的含義。咖啡的消費很大程度上是一種感性文化層次上的消費，文化的溝通需要的就是咖啡店所營造的環境文化而感染顧客，並形成良好的互動體驗。</p>
<p>
(1)連鎖加盟風險低、成功率高 根據行業統計，對於咖啡店而言，個人獨立開店成功的概率只有25%-55%, 而加盟知名品牌連鎖體系則可高達85%。加盟品牌店無疑具有較高的安全係數。</p>
<p>
(2)連鎖加盟成本低、效益高 對於僅僅有開咖啡店的願望和資金，而對如何開店一無所知的投資者來說，加盟品牌咖啡店是很好的選擇。例如：星巴克、百怡、LUCCA等等，連鎖加盟都會提供從選址、評估、裝修、設備、物料、人員培訓、營銷宣傳、系統式管理等一條龍全程服務。省去了加盟者很多麻煩，而且增強了信心，提高效益。意大利商務部2004年統計：加盟連鎖經營所完成的商業交易額已超過其零售市場總額的2.5倍。2004年，中國連鎖店營業收入已超過8000億人民幣。</p>
<p>
21世紀，隨着人們生活水平不斷提高，咖啡正在被越來越多的國人所接受，咖啡文化充溢着生活的每個時刻。咖啡不再僅僅是一種飲料，它逐漸與時尚、品味、個性、自我、商務、休閒緊緊聯繫在一起，體現出高品質的現代生活，我們可以預見它將來的前景是多麼誘人!</p>
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