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'成都千元衆籌咖啡館 是投資還是玩票？' |
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'說到天使投資，很多人認爲這是有錢人玩的高大上游戲，可是從去年開始，一股衆籌熱吹遍大江南北。目前，有兩項衆籌創業計劃在成都互聯網圈子熱傳，每人最少投入1千元，就可以化身天使投資人成爲咖啡館的股東。但衆籌聽上去時髦，實際成功的很少，怎麼分紅?誰' |
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'<center style="margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
<a href="/uploads/allimg/150209/1940414027-0.jpg" style="margin: 0px; padding: 0px; border: 0px; font-size: 14px; font: inherit; vertical-align: baseline; text-decoration: none; color: rgb(56, 183, 238); -webkit-transition: background-color, color 0.2s linear; "><img alt="1400" class="alignnone wp-image-2425 size-full" height="300" src="/uploads/allimg/150209/1940414027-0.jpg" style="margin: 1em 0px; padding: 0px; border: 0px; font-size: 14px; font: inherit; vertical-align: baseline; max-width: 100%; height: auto !important; display: block; clear: both; " width="450" /></a></center>
<span style="color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; font-size: 14px; line-height: 23px; "> 說到天使投資，很多人認爲這是有錢人玩的“高大上游戲”，可是從去年開始，一股衆籌熱吹遍大江南北。目前，有兩項衆籌創業計劃在成都互聯網圈子熱傳，每人最少投入1千元，就可以化身“天使投資人”成爲咖啡館的股東。但衆籌聽上去時髦，實際成功的很少，怎麼分紅?誰對股東負責?1千元衆籌一個咖啡館到底是打水漂?還是投資?</span>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
</p>
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項目①</p>
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衆籌咖啡館賣信息和資源</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
昨日，在天府軟件園A區，記者採訪了十分咖啡首席運營官王羽佳。據他介紹，他們的咖啡館衆籌名額爲40個，每份價格爲20000元，衆籌對象僅限於互聯網圈內人士。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
在咖啡店的管理上，“股東大會上會選舉一名執行董事全面負責咖啡店的管理，而日常運營團隊均來自專業咖啡館和酒店”，王羽佳稱，本次衆籌只是拿出部分股權進行認購，咖啡館的控股權和重大事務決策權跟衆籌對象無關。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
“衆籌計劃”顯示，股東最重要的權益是可以獨享十分咖啡提供的互聯網和遊戲行業資源和信息。除此以外，股東還可以獲得年度分紅、VIP卡、專屬股東卡，以及可以享用貴賓區域，以貴賓身份參加活動。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
可以說，參與衆籌的股東主要目的並不是賺“賣咖啡的錢”，而是爲了賺“信息和資源”，同時積累行業人脈，這些對混跡於互聯網圈子的業內人士來說纔是最有價值的。</p>
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在盈利方式上，“除了咖啡、飲料和餐點外，衆多的行業活動和贊助也能帶來不菲的收入”。</p>
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項目②</p>
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相親咖啡廳組織線下活動</p>
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名爲“紅娘主題咖啡廳”的衆籌項目是成都互聯網界另一個紅火的衆籌項目。昨日，記者採訪了該項目的發起人陳昌瑞。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
“去年10月的時候，O2O和衆籌的概念正火，爲何不將二者結合，做一個實體產品呢?”陳昌瑞告訴記者，交友資源是他們的優勢，加上線上已有的大量剛需用戶，做一個以“紅娘”爲主題的衆籌咖啡廳水到渠成。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
接下來，他們開始組建運營團隊，修改衆籌方案和協議，爲咖啡廳選址;然後，發佈衆籌方案，篩選股東、徵集資金，做各項準備工作。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
根據衆籌計劃，咖啡廳的資金需求爲64萬，但只拿出60%股份進行認購，1000元起投，50000元封頂，目前已有30多人認購。衆籌方案顯示，咖啡廳的董事會共5人，由項目發起人以及股東選舉出的代表組成。咖啡廳的日常運行交由董事會確定的專業團隊負責。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
如何界定股東的權責，是令每一個衆籌咖啡館頭疼的問題。“我們的解決方式是讓股東有參與建議權，而沒有具體事務的決策權，決策權歸屬於董事會”，陳昌瑞表示，這項規定可以避免股東意見不一導致的拖延扯皮等一系列問題。</p>
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股東都不在乎賺錢</p>
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記者得悉，在“紅娘咖啡廳”的衆籌參與者中，以30歲以下的年輕人爲主，大部分人認爲這個項目好玩，而且出錢不多就可以當老闆。其中，還有幾位股東是因爲單身，爲更方便的交友和相親而參與衆籌。</p>
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“我之前經常參加他們的交友活動，感覺很有意思，投入的資金也不需要很多”，作爲一位股東，成都市民小於稱，參與衆籌主要是因爲興趣。對於咖啡廳的決策等權益，小於表示自己是個上班族，而且也不懂專業管理，是不是擁有決策權對自己來說並不重要。</p>
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廣州某遊戲公司的商務負責人馮經理剛成爲十分咖啡的衆籌股東，“我主要的工作就是在全國各地找好產品，在成都這塊熟人並不多，但成都的好遊戲產品不少。參加這個項目，可以認識很多本地做遊戲的朋友。”</p>
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可以說，參與衆籌項目的股東主要目的並不是爲了賺錢，更多的是出於個人興趣和工作上的得益而參與。“我們並不歡迎職業投資人蔘與”，陳昌瑞稱，衆籌的項目短期內賺不了大錢，很難滿足他們的高收益要求。</p>
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財務“黑洞”與內耗衆籌只是看上去很美?</p>
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近日，微信朋友圈裏瘋傳的《衆籌咖啡廳CC美咖關門啓示錄》一文，給這股如火如荼的衆籌熱潮澆了一瓢涼水。作者宋文豔，是武漢首家女性衆籌咖啡廳——CC美咖的發起人，但由於50位女性股東意見不一，CC美咖僅僅存活了6個月就宣告關閉。</p>
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理想很豐滿，現實很骨感。宋文豔自我檢討說：“走錯了衆籌這一步，變成了一個急功近利的商業產品，違背了‘讓社交有溫度’的初心。”如同打翻多米諾骨牌，全國各地的衆籌咖啡廳瀕臨倒閉或已經倒閉的消息紛紛傳來。</p>
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在四川恆和信律師事務所合夥人、律師楊仕建看來，很多打着“衆籌”旗號的咖啡店、旅店、酒吧等，實際上只是傳統的“合夥開店”披上了時髦的互聯網金融“外衣”，“衆籌項目裏並不缺少有資金的人，缺少的是真正懂經營的人，將投資人股東和管理股東分清楚是起碼的前提。”</p>
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業內人士認爲，在經營方面，一個強勢的發起人很重要，面對很多股東，最擔心的就是意見的不同，最後不乏爭吵、妥協和無奈，甚至太多內耗，最終因爲管理原因不得不謀求轉讓。</p>
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北京輕鬆籌網絡科技公司創始人兼總裁楊胤認爲，從大多數案例來看，發起人絕對控股很重要，也比較容易做得成功。舉個例子，100個人心中有100家咖啡館，意見難統一，最後往往是各有各的理，誰也說服不了誰，因此這種平權架構爲衆籌模式的紛爭埋下了伏筆。</p>
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但楊胤同時認爲，衆籌創業最大的風險是法律風險。“要合法，比如股東不能超過200人。衆籌一般都是按股本分紅，如果股權結構不透明，很容易形成財務‘黑洞’。”楊胤說，從這個意義上說，衆籌監管纔剛剛起步。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
華西都市報記者李亞羅提</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
何爲“衆籌”?</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
衆籌，翻譯自國外crowdfunding 一詞，原指一種向羣衆募資，以支持個人或組織發起的各類行爲。</p>
<p style="margin: 0px 0px 20px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: rgb(85, 85, 85); font-family: \'Droid Sans\', sans-serif; line-height: 23px; ">
現代衆籌指通過互聯網方式發佈籌款項目並募集資金，只要是網友喜歡的項目，都可以通過衆籌方式獲得項目啓動的第一筆資金，爲更多小本經營或創作的人提供了無限可能。</p>
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'成都千元衆籌咖啡館 是投資還是玩票？_咖啡行業_咖啡新聞_中國咖啡網' |
| meta_keywords |
'成都,千元,衆籌,咖啡館,投資,還是,玩票,說到,天使,投資' |
| meta_description |
'說到天使投資，很多人認爲這是有錢人玩的高大上游戲，可是從去年開始，一股衆籌熱吹遍大江南北。目前，有兩項衆籌創業計劃在成都互聯網圈子熱傳，每人最少投入1千元，就可以化身天使投資人成爲咖啡館的股東。但衆籌聽上去時髦，實際成功的很少，怎麼分紅?誰' |
| cat |
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'field' =>
array (
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| top |
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array (
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'total' => 2192,
'field' =>
array (
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| pageid |
1 |
| params |
array (
'catid' => '3',
) |
| parent |
array (
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array (
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'template' =>
array (
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'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
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),
'displayorder' => '0',
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'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
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'mid' => 'article',
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'topid' => '1',
'domain' => '',
'catids' =>
array (
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1 => '302',
2 => '303',
3 => '304',
4 => '305',
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'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-xingye.html',
'total' => 1582,
'field' =>
array (
),
) |
| markid |
'module-article-3' |
| related |
array (
302 =>
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'pid' => '3',
'pids' => '0,1,3',
'name' => '上海咖啡館',
'dirname' => 'xingye/shanghaikafeiguan',
'pdirname' => 'kafeixinwen/xingye/',
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'childids' => 302,
'thumb' => '',
'show' => '1',
'setting' =>
array (
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'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '302',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-xingye/shanghaikafeiguan.html',
'total' => 1,
'field' =>
array (
),
),
303 =>
array (
'id' => '303',
'pid' => '3',
'pids' => '0,1,3',
'name' => '廣州咖啡館',
'dirname' => 'xingye/guangzhoukafeiguan',
'pdirname' => 'kafeixinwen/xingye/',
'child' => 0,
'childids' => 303,
'thumb' => '',
'show' => '1',
'setting' =>
array (
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'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
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'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '3',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
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'domain' => '',
'catids' =>
array (
0 => '303',
),
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'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-xingye/guangzhoukafeiguan.html',
'total' => 3,
'field' =>
array (
),
),
304 =>
array (
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'thumb' => '',
'show' => '1',
'setting' =>
array (
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'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1571',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '304',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-guowaikafeiguan.html',
'total' => 1571,
'field' =>
array (
),
),
305 =>
array (
'id' => '305',
'pid' => '3',
'pids' => '0,1,3',
'name' => '著名咖啡館',
'dirname' => 'xingye/zhumingkafeiguan',
'pdirname' => 'kafeixinwen/xingye/',
'child' => 0,
'childids' => 305,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '7',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '305',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-xingye/zhumingkafeiguan.html',
'total' => 7,
'field' =>
array (
),
),
) |
| urlrule |
'/views-24319-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://test.gafei.com/views-24319' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '24319',
'm' => 'index',
) |
