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'【拓精品咖啡市場】雀巢成藍瓶咖啡大股東 購5億美元股份' |
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'專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) 被譽爲咖啡界蘋果公司的藍瓶咖啡(Blue Bottle),獲瑞士食品巨頭雀巢(Nestle)買下5億美元的股份,成爲其大股東。 收購迅速成長、市值超過7億美元的藍瓶咖啡,是雀巢策略性轉向零售的一步。此舉亦' |
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'<img alt="" src="/uploads/allimg/170915/3-1F9151134421U.jpg" style="width: 640px; height: 359px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
<br />
<div>
被譽爲“咖啡界蘋果公司”的藍瓶咖啡(Blue Bottle),獲瑞士食品巨頭雀巢(Nestle)買下5億美元的股份,成爲其大股東。</div>
<div>
</div>
<div>
收購迅速成長、市值超過7億美元的藍瓶咖啡,是雀巢策略性轉向零售的一步。此舉亦令雀巢將要直接跟美國另外兩大咖啡品牌,即</div>
<div>
</div>
<div>
Starbucks和Keurig綠山(Keurig Green Mountain)競爭。</div>
<div>
</div>
<div>
據報雀巢以多達5億美元,買下藍瓶咖啡68%股份。雀巢營銷總監布拉(Patrice Bula)表示,雀巢此舉是“投資我們本來沒有的一個團隊和專業”。</div>
<div>
</div>
<div>
藍瓶咖啡在2002年成立,慢慢從小型烘豆坊擴展成極受歡迎的精品咖啡店品牌。到今年末,藍瓶咖啡將會在加州、紐約、華盛頓、邁阿密和東京擁有超過50間咖啡店。</div>
' |
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