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'90後開的咖啡廳 星巴克高層“嚇壞了”'

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'咖啡廳,巴克,高層,嚇壞了,'

'8月26日上午，位於青島市魯邦國際風情街的MY ZONE COFFEE(我的地盤咖啡)像往常一樣準時開始營業。開業以來就每天爆滿的MY ZONE COFFEE迎來了一行不一樣的顧客：星巴克團隊!佔據中國咖啡連鎖市場半壁江山的星巴克團隊爲何要來到MY ZONE COFFEE? MY ZONE COFFE'

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''

'2015-08-29 15:48:38'

'2015-08-29 15:48:35'

'38158'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<p>
	　　8月26日上午，位於青島市魯邦國際風情街的MY ZONE COFFEE(我的地盤咖啡)像往常一樣準時開始營業。開業以來就每天爆滿的MY ZONE COFFEE迎來了一行不一樣的顧客：星巴克團隊!佔據中國咖啡連鎖市場半壁江山的星巴克團隊爲何要來到MY ZONE COFFEE?</p>
<p>
	　　MY ZONE COFFEE，以好玩爲主題的咖啡加盟連鎖品牌，受衆爲80.90後的年輕羣體，店內漫畫、遊戲、玩具以及鞦韆搖椅營造的是一個輕鬆愉快、獨特好玩的個性空間，與星巴克的標準、冷硬的商務氛圍完全不同，也許正是這種不同吸引了星巴克團隊的到來。</p>
<center>
	<img alt=" " src="/uploads/allimg/150829/154S545L-0.jpg" /></center>
<p>
	　　我們都知道，如今中國的咖啡市場前景廣闊，國內外大小品牌都把目光瞄向中國。肯德基，麥當勞現在也可始售賣現磨咖啡，除了產品結構上的調整，二者在裝修上也由原來統一的快餐店風格轉向有軟沙發、柔燈光、輕音樂的&ldquo;咖啡店&rdquo;風格，麥當勞甚至還推出了&ldquo;小黃人&rdquo;的品牌卡通形象來與消費者拉近距離，這一切的改變，都是因爲曾經代表時尚、高端的洋品牌已經失去了&ldquo;附屬價值&rdquo;。原來去麥當勞、肯德基、星巴克是一種&ldquo;洋氣&rdquo;，而隨着中國經濟的發展，人們生活水平的提高以及國內衆多優秀本土餐飲品牌的興起，消費者有了更多、更好的選擇，洋品牌的市場受到&ldquo;瓜分&rdquo;，爲了保持市場競爭力，就不得不求變!</p>
<p>
	　　近來，星巴克在中國市場動作不斷，不久前，與統一集團旗下的統一超商合作建立物流公司;除了運營方向的投入，在產品上也不斷進行新嘗試，爲了提供更適合中國人口味的產品，此前還進軍早餐市場，而在今年3月，與康師傅控股有限公司簽約合作，共同開拓中國高端瓶裝飲料市場。</p>
<p>
	　　作爲咖啡連鎖巨頭的星巴克，其CEO舒爾茨曾表示，在未來的5年，星巴克將在中國加快開店速度，增加1800多家門店，並將目光瞄準三四線城市，雖然星巴克表示此舉是迎合消費市場的戰略，中國咖啡連鎖加盟市場近幾年不同品牌的崛起也給其帶來了巨大競爭壓力。</p>
<center>
	<img alt=" " src="/uploads/allimg/150829/154S52T4-1.jpg" /></center>
<p>
	　　中國咖啡市場的主要消費羣體是年輕的80.90後，追求自由與個性是他們的標籤，MY ZONE COFFEE這種用一系列好玩元素去迎合滿足目標羣體的主題品牌的出現正是當今咖啡連鎖市場的趨勢與必然。星巴克團隊來到MY ZONE COFFEE喝咖啡本身就用實際行動說明了當今什麼樣的咖啡店纔是吸引人的!</p>
<p>
	　　如今&ldquo;龍頭大哥&rdquo;星巴克雖然在不斷求變，但在中國咖啡加盟市場水深火熱的競爭下，也是挑戰頗多，門店擴張並不是簡單的複製，要想快速開店，深入瞭解新市場的佈局、以及當今咖啡消費羣體的行爲習慣與內心需求，都將成爲考驗星巴克的一道難題，中外品牌混戰，也必定好戲連連。</p>
<p>
	　　來源:中國網</p>
'

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'90後開的咖啡廳 星巴克高層“嚇壞了”_咖啡資訊_咖啡新聞_中國咖啡網'

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