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'<p style="text-align: center; ">
<img alt="" src="/uploads/allimg/150328/3-15032QISX58.jpg" /></p>
<p>
忌開業時物美價廉，後來面目全非。</p>
<p>
對於 咖啡店來說，好的開始是成功的一半，然而要想使咖啡店全面長遠地發展，保證質量和信譽的長期性更是至關重要的。好的開始能夠很好地招攬到顧客，但是隨着時間的推移，如果不能很好地延續開業時的物價和咖啡的質量的話，很可能會造成顧客的流失，這是一個店主必須考慮的問題。</p>
<p>
忌虛假廣告。</p>
<p>
好的咖啡店不是店主自己吹噓出來的，而是靠優質的咖啡和服務贏得顧客的認可。最好的廣告宣傳方式是顧客的口口相傳，是顧客的口碑。因而做廣告的時候不能弄虛作假，要如實地向顧客展示咖啡文化和店面文化。只有這樣才能讓咖啡店在激烈的市場競爭中站得住腳，才能讓咖啡店走得更久更遠。</p>
<p>
忌店員形象差。</p>
<p>
店員是直接和顧客接觸的前沿陣地，直接代表着店面的形象，因此店員的外部形象將直接影響到店面的發展。乾淨、衛生的店員能夠給店面帶來良好的業績和信譽，能夠不斷地讓“頭回客”變爲“回頭客”o作爲店長，一定要做好店員的衛生工作，不能讓這樣一個小問題影響了咖啡店發展的大局。</p>
<p>
忌後勤設施雜亂無章。</p>
<p>
在做好能夠讓顧客看得見的外部工作的同時也一定得做好作爲咖啡店內部文明的後勤工作。只有讓那些顧客看不見的角落乾淨了，才能真正地保證咖啡店的乾淨整潔。這樣不僅能讓顧客身心舒暢，更能讓店員養成一種清潔的衛生習慣，從而更加有利於咖啡店的經營管理。</p>
<p>
忌諱“題材”上主意打得多，特色上工夫下得少。</p>
<p>
目前咖啡業中特別注重花樣翻新，而很多顧客也喜歡關注各種各樣的咖啡。但是對於一個真正有咖啡文化的店面來說，真正要做的是做好自己的咖啡文化，讓自己的店面更加具有文化特色，在特色中求發展。</p>
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