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'據綜合報道,1962年,畫家安迪.霍沃爾展出了自己的新作品,人們懷揣高大上的期望想看到一些超凡脫俗的影像,但出現在眼前的卻是傳統藝術頗爲嫌棄的商業消費品,湯罐和布利洛肥皂盒躍然畫紙之上這讓霍沃爾一舉成名,也就此推動了波普藝術在美國乃至全世界的發' |
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'<p>
據綜合報道,1962年,畫家安迪.霍沃爾展出了自己的新作品,人們懷揣“高大上”的期望想看到一些超凡脫俗的影像,但出現在眼前的卻是傳統藝術頗爲“嫌棄”的商業消費品,湯罐和布利洛肥皂盒躍然畫紙之上——這讓霍沃爾一舉成名,也就此推動了波普藝術在美國乃至全世界的發展。</p>
<p>
時至今日,藝術與商業的分界線變得日趨模糊,人們不僅在藝術作品中描述商品,更能夠從大街上、櫥窗裏的商品中捕捉到鮮明的藝術氣息、獨特的創作個性。</p>
<p>
近日,同樣是在商業領域具有典型藝術創新特徵的雀巢咖啡Dolce Gusto膠囊咖啡機與mini達成跨界合作,全球限量推出雀巢咖啡Dolce Gusto膠囊咖啡機mini限量版!把兩個品牌創新的DNA充分結合在一起!咖啡香氣瀰漫,更是創新與個性的張揚。</p>
<p>
雀巢咖啡Dolce Gusto和mini,兩個流行文化的“大師級”榜樣</p>
<p>
雀巢咖啡Dolce Gusto和mini,本身即是流行文化的起點,在大師們紛紛從商品中找到藝術靈感時,他們也從藝術中找到大膽創新的生產靈感,而其源泉並非古板的傳統藝術,亦非守舊的高端生活方式,而是符合這個時代氣息的,真正有型有款、帶來 體驗的現代藝術。雀巢咖啡Dolce Gusto膠囊咖啡機MIMI限量版的誕生,本身即是流行文化領域的大師級作品。</p>
<p>
充滿創意的跨界設計,爲生活帶來藝術感</p>
<p>
在中國人的傳統觀點中,藝術與商業的區隔十分明顯,但實際上國際主流觀點早已不再如此,而是通過波普藝術找到一個融合點,讓我們的生活變得更加有趣。中國營銷領域才領悟不久,消費者很多時候購買的並不只是商品,更多的是一種感受,一種享受。</p>
<p>
然而無論是雀巢咖啡Dolce Gusto還是mini公司,都早已洞察到這一不可逆的時代潮流,在中國諸多品牌仍在追求性價比之際,他們通過對具有典型流行文化特徵的生活方式引入,此次雀巢咖啡Dolce Gusto膠囊咖啡機mini限量版的推出,無論是爲喝咖啡打上品質生活的標籤,還是讓mini變成一種個性、創意生活的象徵,從而讓年輕人爲止癡迷,都讓我們體會到商品社會的藝術感。</p>
<p>
通過此次跨界合作,我們更是發現兩者更多基因層面上的契合。如果說mini帶來的是駕駛新樂趣,那麼雀巢Dolce Gusto膠囊咖啡機則帶來了咖啡新文化,mini獨具匠心的設計與帶來無與倫比駕駛體驗的追求,和雀巢Dolce Gusto膠囊咖啡機充滿藝術感的機器造型與製造前所未有的飲品體驗如出一轍;兩者都具有特立獨行和充滿藝術氣息的品牌個性,他們忠於自我表達,古靈精怪並且標新立異,一直走在時尚前列,給消費者帶來生活方式上的創新和情感上的共鳴.從本身的功能上來看,採用瑞士技術,與具有超過100年曆史的意大利著名咖啡機制造商德龍合作,功能強大且使用簡單。小小一臺機器能產生達15bar高壓,可以與咖啡館專業咖啡機相媲美;採用Thermoblock瞬間加熱技術,無須預熱;獨創的8段式控水技術精準把控濃淡選擇,也真正做到了表裏合一。</p>
<p>
可以說,雀巢Dolce Gusto膠囊咖啡機mini限量版就是一個咖啡藝術家,而mini則作爲駕駛者性格的延續部分,是飛馳在路上的流動裝置藝術。兩者的聯合,帶來不僅是營銷領域的時尚前衛震撼,更是開啓創造力與個性化時代的先鋒時刻,在現代科技 爲集中、現代生活方式 爲重要的領域中,爲我們打開了波普藝術的魔盒。</p>
<p>
品牌營銷別拘束,“在一起”酷起來</p>
<p>
無論是營銷、還是傳播,我們生活中有太多的概念框架約束着,讓人們看待這個世界的一切時顯得那麼涇渭分明。然而所有偉大的創新,通常都來源於打破界限的開始,在勇敢跨出界限的那一刻,所有的事物變得不再循規蹈矩、不再色調統一,而是五彩斑斕的酷了起來。</p>
<p>
本來,雀巢咖啡Dolce Gusto與mini就是以創新著稱的品牌,這次在一起,更是讓人們驚豔,打兩個不太恰當的比方,當瑪麗蓮,夢露與泰勒.斯威夫特站在一起,或是辣妹維多利亞與貝克漢姆站到一起,那種讓整個世界都亮起來的時尚能力,就是這樣的感覺。我們期望在未來,能有更多在一起的夥伴們,讓我們看到在一起的耀眼魅力!目前,此款限量版膠囊咖啡機正在雀巢咖啡Dolce Gusto天貓旗艦店限量發售,如此有型有款的機型只要1490喲!</p>
<p>
電話:400-817-2782地址:佛山市順德區容桂江南大道39號</p>
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來源:網絡</p>
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'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-46850-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://gafei.com/views-46850' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '46850',
'm' => 'index',
) |