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'<p>
雀巢咖啡旗下風靡歐美的雀巢咖啡Dolce Gusto(多趣酷思)膠囊咖啡機自進入中國以來就以個性和創造力切入咖啡市場。在營銷上，雀巢咖啡Dolce Gusto也一直不斷尋找新的消費者興奮點。最近，它與“城會玩”的英倫經典小車MINI推出了全球限量款，兩個明明都可依靠歷史積澱、品味顏值打動消費者的品牌，偏偏要突破傳統玩轉潮流，又引得粉絲們心跳不已。</p>
<center>
<img alt="" src="/uploads/allimg/150921/110A05193-0.jpg" /></center>
<p>
緣何與MINI跨界?</p>
<p>
咖啡與汽車跨界，如果說“界”是指不同品牌、不同類別、不同平臺、不同領域，更不如說是以此而對應產生的不同用戶體驗!所以，跨界營銷的“界”，是用戶體驗。此次兩品牌的首次跨界之作——雀巢咖啡Dolce Gusto膠囊咖啡機MINI限量版，充分體現着兩個品牌之間共同的有型有趣DNA，聯名定義“型趣相投”的咖啡體驗。</p>
<p>
談到此次和MINI的合作，雀巢大中華區食品與飲料部咖啡業務部門資深副總裁葛文(Altug Guven)表示，雀巢咖啡Dolce Gusto和MINI的合作是全球性的，在其他市場受到了兩個品牌粉絲的追捧;在中國，Dolce Gusto也成爲中國都市人羣的生活理念和品位的代名詞，我們的合作必將在中國都市生活先鋒派裏掀起新的話題。</p>
<center>
<img alt="" src="/uploads/allimg/150921/110A06316-1.jpg" /></center>
<p>
型趣相投引領全新消費者體驗</p>
<p>
雀巢咖啡Dolce Gusto和MINI都對設計和有趣的生活態度有一種樸素的情懷與執着。外觀設計上，兩個崇尚設計的品牌都使用了跑道式的機身線條，橙色和黑色的結合勾勒出經典的摩登質感。比外觀更驚豔的是它們出色的性能。</p>
<p>
雀巢咖啡Dolce Gusto膠囊咖啡機的出現，用創新技術爲消費者打造了一種全新的咖啡體驗。採用瑞士技術，與具有百年曆史的意大利咖啡機制造商德龍合作，功能強大且使用簡單。Dolce Gusto品牌負責人Elaine Yang女士說，膠囊咖啡的創新，讓咖啡愛好者們一鍵便開啓前所未有的樂趣，一分鐘把咖啡館搬回家，猶如置身於MINI 趣味無窮的駕乘體驗之中!</p>
<p>
搭配使用的智能膠囊均從歐洲進口，目前已上市十種經典咖啡和飲品，如卡布奇諾、拿鐵瑪奇朵、巧克力奶茶等。隨着此款咖啡機在中國更大力度的推廣，未來將會有更多膠囊風味陸續上市。</p>
<center>
<img alt="" src="/uploads/allimg/150921/110A05036-2.jpg" /></center>
<p>
線下2015上海世界咖啡節型趣現身</p>
<p>
2015年9月16日，這款全球限量的膠囊咖啡機現身於2015上海世界咖啡節，驚豔亮相吸引了大批熱愛咖啡的潮人白領駐足，欣賞此款出身名門具有現代設計基因的跨界之作，並現場體驗膠囊咖啡機帶來的製作樂趣。</p>
<center>
<img alt="" src="/uploads/allimg/150921/110A05202-3.jpg" /></center>
<p>
線上天貓官方首發</p>
<p>
同期在線上，雀巢咖啡Dolce Gusto與天貓電商平臺緊密合作打造爆款，9月18日零點已經在雀巢咖啡Dolce Gusto天貓旗艦店限量預售，22日正式發售。天貓看重兩個國際品牌雀巢咖啡Dolce Gusto和MINI的合作將給用戶帶來的驚喜，全力配合希望更多人瞭解到這款創新產品。</p>
<center>
<img alt="" src="/uploads/allimg/150921/110A02J3-4.jpg" /></center>
<p>
雀巢咖啡Dolce Gusto膠囊咖啡機品牌介紹</p>
<p>
Dolce Gusto是雀巢咖啡推出的一款膠囊咖啡機。於2006年相繼在瑞士、德國和英國推出。第二年，該產品在西班牙問世。目前，雀巢咖啡Dolce Gusto多趣酷思膠囊咖啡機已在全球70多個國家出售。2013年10月22日，這一風靡歐美的膠囊咖啡機進駐中國大陸市場。2014年9月25日，全新機型MINI ME靈巧上市。2015年9月18日，與MINI跨界合作的全球限量款膠囊咖啡機型趣登場。</p>
<p>
Dolce Gusto源於意大利文。Dolce 是「甜的，形容詞」，Gusto 是「味道」，連起來就是甜美味道。現代咖啡店已經融入了家的感覺，而不久之後，消費者希望能在家裏擁有一個“咖啡店”。正是爲了迎合消費者對“家一般的舒適”、“多樣的選擇”和“易衝調”的追求，雀巢咖啡Dolce Gusto膠囊咖啡機應運而生。</p>
<p>
雀巢咖啡Dolce Gusto衝破了咖啡調製和享用的傳統理念，它打破常規的外形就像一尊精美的藝術品，喚醒並搭建它與所處空間的聯繫，打造與擁有者的專屬紐帶。它希望把咖啡帶來的愉悅與家的歡樂融合在一起，把享用咖啡的樂趣延伸到衝調階段甚至更早，給人一種愉悅的期待。</p>
<p>
這款膠囊咖啡機是雀巢咖啡歷史上最具創意的產品之一。採用瑞士技術，與具有超過100年曆史的意大利著名咖啡機制造商德龍合作，功能強大且使用簡單。小小一臺機器能產生最高15bar高壓，可以與咖啡館專業咖啡機相媲美;採用Thermoblock瞬間加熱技術，無須預熱;獨創的8段式控水技術精準把控濃淡選擇。智能咖啡膠囊嚴選阿拉比卡(Arabica小粒種)咖啡豆，精心烘焙研磨，一分鐘內消費者可在優雅從容中製作一杯曼妙口感的頂級咖啡。而且以創新的技術和設計爲雀巢咖啡品牌注入了時尚的活力。</p>
<p>
目前共推出5款機型——未來感設計的Circolo、流線造型的Melody、輕巧可愛的Genio、靈巧質感的MINI ME和帥氣的MINI限量款。10種口味膠囊——花式咖啡的拿鐵瑪奇朵、卡布奇諾、摩卡、焦糖拿鐵瑪奇朵，黑咖啡的美式濃黑、美式醇香和意式濃縮，首款冰咖啡膠囊冰卡布奇諾，以及風味飲品類的巧克力牛奶和港式奶茶。</p>
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'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-40371-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://test.gafei.com/views-40371' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '40371',
'm' => 'index',
) |
