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'<center>
<img alt="" src="/uploads/allimg/151010/142U42915-0.jpg" /></center>
<p>
在咖啡成爲大衆消費的今天，很多人都看好咖啡市場，於是開咖啡店也成爲了很多人的夢想!咖啡，屬於休閒餐飲行業，這幾年隨着人們的消費觀念和商務需求的變化，咖啡館越來越受歡迎了，在此趨勢下，開一家咖啡店豈不是非常完美的創業項目麼?</p>
<p>
當然了，咖啡市場的空白情況，是大家有目共睹了，相信都覺得這個行業非常有前景，但是有前景就一定會盈利嗎?中國咖啡網的小編在此回答您：“那是不可能的!”因爲開咖啡店最重要的是定位，精確定位才能讓生意蒸蒸日上，真正的盈利!</p>
<p>
首先，我們要對咖啡店的經營模式有個基本的瞭解，一般經營模式分爲品牌加盟和自營兩種。那麼，在開咖啡店之前，就要根據自身條件考慮選擇哪種比較合適了。</p>
<p>
如果選擇咖啡品牌店加盟的話，那就必然要選一家市場知名度和美譽度比較高的品牌作爲入市的依託，例如caffe pascucci[帕斯庫奇咖啡]。原因是咖啡在國內興起的時間並不長，市場仍屬於發育期，加盟可以減少失敗的風險。而且選擇加盟方式可以把總部已經成熟的經營模式、開店模式直接複製，只要照着去做就行了，風險相對來說更小。更重要的品牌加盟店的知名度比較高，更容易吸引顧客。另外，總部提供後勤、商品及第一手的市場信息，投資者只需負責店務操作及店面管理，優勢明顯。</p>
<p>
以上便是咖啡品牌加盟的優勢了，所以相對地來說，加盟咖啡品牌要比自主創建一個品牌要簡單一些，畢竟複製成功要比創造成功更簡單更便捷!不過不管是加盟也好，自主經營也罷，有一個至關重要的點——選址和裝修，咖啡店是否能經營成功，70%依賴於選址是否準確。</p>
<p>
咖啡店的選址，一般應該儘量選在城市、城鎮新舊區交接處、商業旺街以及雖不繁華但確有發展潛力的地段，選擇購物消費人口集中的臨街商廈和寫字樓效果最佳。此外，一些附近有商圈的大型新興社區的商業街，也適宜開咖啡店。 咖啡店一般要求交通要十分便利，最好在十字路口、“L”面(即直角形轉角)或“M”面(圓形或橢圓形轉角處)或者“T”面(十字路口)。另外，爲了有效吸引客源，店面一般最好選在一樓，如果選擇二樓則必須要有獨立的進出通道。</p>
<p>
而且，目前大部分市民仍然沒有喝咖啡的習慣，而咖啡館的消費卻相對較高，主要針對的也是收入較高的白領階層，屬“窄衆”消費，應當重視店面的裝修風格和文化氛圍，注意捕捉消費者的心理。</p>
<p>
以上便是開咖啡店需要注重的方面了，總的來說就是精確定位，做好裝修風格，吸引客源，纔能有生意，才能實現盈利!創業有風險，投資者應該深入考慮各個方面，考察好市場，做好定位，這些都是關鍵的地方哦!</p>
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