4.1.4

'12029'

'19'

'咖啡館經營案分享'

''

'咖啡館經營,咖啡館經營分享,咖啡店管理'

'一個學生工作的一家咖啡館(以下簡稱爲A館)，要開第二家店了，裝修也進入收尾階段。看了下新店的地址，第一個反應是離原來的店非常近，走路也不過二十分鐘左右的樣子。然後突然想起，那裏附近有一家營業快兩年的咖啡館(以下簡稱爲B館)，我跟那個老闆也還蠻熟'

'92'

'1'

'咖啡大溼博客'

'9'

'/views-12029'

'0'

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''

'2014-09-03 15:55:49'

'2014-09-03 15:56:55'

'11984'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<p>
	　　一個學生工作的一家咖啡館(以下簡稱爲A館)，要開第二家店了，裝修也進入收尾階段。看了下新店的地址，第一個反應是離原來的店非常近，走路也不過二十分鐘左右的樣子。然後突然想起，那裏附近有一家營業快兩年的咖啡館(以下簡稱爲B館)，我跟那個老闆也還蠻熟的。很早的時候就對於兩個咖啡館做了一些瞭解，也給過一些建議。</p>
<p>
	　　A館本身在經營上非常專注於咖啡飲料，Menu上80%都是咖啡飲品，只有極少幾款糕點和簡餐，沒有米飯。不少客人進店後，坐下馬上就走了，因爲想喫飯。A館的老闆也知道最大的需求是用餐，但是他堅持不做餐，花高價購進一臺咖啡烘焙機，做上好的咖啡。除了咖啡，A館還會有固定的沙龍活動，品豆會等等，一切都有聲有色。經過了初創期的艱辛之後，這家店活下來了，而且活得非常好。</p>
<p>
	　　B館的風格是完全相反的，老闆以前是某個臺灣系咖啡連鎖店的加盟商，所以B館遺留了很多那個連鎖店的痕跡。剛開始時B館也打算專心做咖啡，後來發現根本沒多少人願意喝，餐依然是最大的需求。於是，慢慢地B館開始有西餐，然後中餐、啤酒、紅酒、雞尾酒......這時的B館已經什麼都有了，廚師還建議學習KFC，做外帶Pizza供給附近的白領。</p>
<p>
	　　B館的Menu非常厚，可怕的是這店的吧師，一個人會做這Menu上95%的產品!當時B館的生意還過得去，因爲什麼都有，任何客人的要求都能滿足。但問題是，這所有的出品當中，沒有一樣是好的，全部都非常平庸。這裏除了出品多，其他什麼都沒有了......當我看到A館新店就在B館旁邊的時候，我第二個反應就是，B館可能很快就會被A館擊敗，因爲A實在太強大了。</p>
<p>
	　　跟兩邊都聯繫過之後，我更加堅定了這個想法。A方面說已經提前把B摸透了，知道B的缺陷所在，甚至直言B能夠存活兩年完全是因爲附近一個競爭對手都沒有的原因。而B館的老闆卻跟我說只知道附近有新店要開，卻找不到渠道去打聽對手的狀況。然後B館老闆還說，最近在着手轉型的問題，我聽了覺得挺開心的，終於轉型了。但是當我聽到轉型方向的時候，三條黑線在我後腦勺上出現了&mdash;&mdash;B館準備推出餛飩!</p>
<p>
	　　當時我跟B館老闆交流的時候，就建議說要精簡Menu減少產品的數量，專注於一項產品然後用心做。現在想不到竟然，淪落到要去跟沙縣小喫競爭......想起B館的外牆上，浪漫的西式海報，一個大大的&ldquo;Cafe&rdquo;字樣，裏面可以喫到餛飩，我就內牛滿面......</p>
'

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'咖啡館經營案分享_咖啡館經營_中國咖啡網'

'咖啡館經營,咖啡館經營分享,咖啡店管理'

'一個學生工作的一家咖啡館(以下簡稱爲A館)，要開第二家店了，裝修也進入收尾階段。看了下新店的地址，第一個反應是離原來的店非常近，走路也不過二十分鐘左右的樣子。然後突然想起，那裏附近有一家營業快兩年的咖啡館(以下簡稱爲B館)，我跟那個老闆也還蠻熟'

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