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'<p>
目前，塞納左岸咖啡總部已經授權全國重要區域着手打造樣板店，一律以歐陸花園式風格裝修，把歐洲貴族莊園的那種華麗元素植入其中，品牌附加值大幅提升。即將相繼開業的有：深圳市場佔地500平方米的樣板店，上海市場佔地600平方米樣板店，重慶市場佔地 1200平方米樣板店，天津市場佔地500平方米樣板店，成都市場佔地1000平方米樣板店。這些擁有歐陸花園式主題風格的樣板店，即彰顯新一代咖啡連鎖領軍品牌的實力，又代表塞納左岸咖啡對未來市場的信心。同時全面完成咖啡全產業鏈打造，在雲南普洱成立種植基地的塞納左岸咖啡，順應市場發展趨勢，經仔細調研之後，給塞納左岸賦予了新的文化內涵——歐陸花園式主題，將以一種全新的更有中西文化內涵的咖啡店呈現在消費者眼前，爲塞納左岸咖啡在未來市場上佔據鰲頭，而全面開花。</p>
<center>
<img alt="塞納左岸咖啡十年磨劍 鑄造新一代咖啡領軍品牌" height="307" src="/uploads/allimg/140710/1A02431P-0.png" width="423" /></center>
<p>
據瞭解，隨着國內飲品日益多樣化，咖啡逐漸與時尚、現代生活連在一起帶動了咖啡消費量的迅猛增加，形成巨大消費潛在市場。咖啡已經發展成爲了中國第二大飲料。越來越多的白領階級和青少年喜歡上這種飲料。相關數據顯示，在中國咖啡消費量近年來保持在3萬～4萬噸之間，每年市場增長速度在10%～15%。中國有望成爲世界上最具潛力的咖啡消費大國。咖啡連鎖加盟作爲新興的行業以成爲理想的投資項目。</p>
<p>
塞納左岸咖啡之所以能快速崛起，利益於其獨特的連鎖體系運營能力。據塞納左岸創始人汪新明介紹，塞納左岸咖啡自2005年走進中國市場，始終堅持總部開設直營店帶動區域發展的戰略，爲投資商培養本地實戰經驗和人才團隊，始終堅守最初的咖啡文化，與時代同行，與消費市場同步，使品牌得到市場和消費者的充分肯定，品牌形象深深植根在消費者的心中。關於運營最新的例子是塞納左岸在深圳的授權。塞納左岸咖啡再次授權深圳市場，說明品牌效應價值需要用時間和市場來證明。遵循市場經營規律，塞納左岸深知一個門店的成功經營，前期的門店選址是關鍵，針對不同地區不同商圈屬性來確定產品類別定位，營銷定位，後期的服務重點支持。所以塞納左岸咖啡市場部不妥協，勇敢堅守在市場最前沿，用心、盡力、用付出與每位想投資咖啡西餐行業的人同心協力做好每件事。</p>
<p>
另一個重要原因，是塞納左岸堅持“咖啡+西餐”的運營模式，其成功也悄然改變咖啡行業的格局。經過9年的市場的辛勤耕耘，塞納左岸深知市場的公平性，消費者不斷變化的需求。要想擁有市場，擁有消費者，唯有消費環境、產品不斷的創新，拉近消費者內心的距離，尊重消費者，才能贏得市場的橄欖枝。</p>
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