4.1.4

'2616'

'19'

'咖啡店主對品牌文化的深切感受'

''

'咖啡館經營,咖啡品牌,咖啡文化'

'品牌文化上，首先我們做了統一的VI設計，店裏的海報、塗鴉都帶有我們黑咖騎士的logo，包括杯碟、餐巾上也是，甚至咖啡上的可可粉也是騎士的頭像，很多細節都做到了統一化。'

'188'

'1'

'咖啡生活網'

'9'

'/views-2616'

'0'

'0'

''

'2014-06-03 14:11:00'

'2014-06-03 14:13:44'

'2614'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<p>
	　　樓主和朋友一起開的咖啡店，有一年半了，比想象的辛苦，人手不夠的時候自己也要做各種雜事，每天躺在牀上都感覺到骨頭咯吱咯吱響。好在付出有回報，生意很快走上正軌了，而且在我們這個小縣城做得蠻有名氣的，說到咖啡店，第一個就會提到我們家。做了這麼久，感受最深的就是品牌文化。</p>
<p>
	　　我們小縣城，喝咖啡的人沒有大城市那麼多，而且對價格也比較敏感，所以市場還需要我們慢慢培養。我們是加盟的店，叫黑咖騎士，剛開張的時候還有督導專門從總部過來指導。小縣城做生意，口碑相傳佔了很大一部分。所以我們一開始就是打起十二分的精神去做。比較好的是，來的客人大多都是懂咖啡的白領，商務人士，很少有嫌價格高，都覺得縣城裏終於有了一家咖啡店，是比較上檔次的事。一段時間後，我們的顧客比較穩定了，大多是年輕白領，有閒的貴婦人，還有附近的中學生。</p>
<p>
	　　我們一開始就把自己定位得比較高，在裝修上花了一番功夫，桌椅，燈光，餐具等等，都是根據總部的標準來的，店裏會放一些古典音樂，衛生方面也看得很重，一閒下來就擦桌子拖地已經變成職業病了。所以在門面上跟一般的餐廳很快就拉開差距。縣城雖然不大，但是有錢有品位的人比預想的多，都很喜歡我們黑咖騎士的風格。</p>
<p>
	　　品牌文化上，首先我們做了統一的VI設計，店裏的海報、塗鴉都帶有我們黑咖騎士的logo，包括杯碟、餐巾上也是，甚至咖啡上的可可粉也是騎士的頭像，很多細節都做到了統一化。</p>
<p>
	　　然後是環境，其實咖啡店在賣咖啡的同時，還賣出了一個好環境好座位，一份悠閒不被打擾的時間，一種身份的象徵，一個免費WIFI&hellip;&hellip;我們還做了個小本子，專門給客人寫一些意見建議，或者說說心裏話，什麼都寫，很多人願意參與進來。</p>
<p>
	　　還有服務，我和店員們培訓的時候一直強調要有親和力，客人是上帝，也是朋友，看到老顧客多寒暄兩句，給熬夜做作業的學生倒杯熱水，等等。好的服務就像春雨一樣，潤物細無聲，我們的口碑也是在這些細節上慢慢積澱起來的。</p>
<p>
	　　週年慶的時候我們做過一次集點換杯子的促銷活動，馬克杯上印有我們的卡通騎士，結果很多客人看到很喜歡，問能不能直接買，當時深切感受到我們店在客人心中是很有分量的。</p>
<p>
	　　現在我們縣裏有3家咖啡店，我們家在算是最好的一家。目前店裏面有現磨咖啡和甜點，馬上夏天來了，準備再做一些刨冰、冰淇淋之類的，讓更多人認識我們，再慢慢引導他們認識咖啡，喝上咖啡。</p>
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'咖啡店主對品牌文化的深切感受_咖啡館經營_中國咖啡網'

'咖啡館經營,咖啡品牌,咖啡文化'

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        'list_title' => '連咖啡_coffee box_連咖啡防彈咖啡_連咖啡好喝嗎',
        'list_keywords' => '',
        'list_description' => '連咖啡是一個連鎖咖啡品牌，成立於2012年7月。主要提供咖啡快送服務，用戶可以通過微信公號“連咖啡微服務”掃碼自助下單，在線完成支付之後，平臺會就近爲咖啡車間附近的用戶提供咖啡外送服務，並保證在半小時內送達，產品包含焦糖拿鐵、香草拿鐵、愛爾蘭橙香拿鐵等。',
      ),
      'template' => 
      array (
        'pagesize' => 20,
        'mpagesize' => 20,
        'page' => 'page.html',
        'list' => 'list.html',
        'category' => 'category.html',
        'search' => 'search.html',
        'show' => 'show.html',
      ),
      'cat_field' => '',
      'module_field' => '',
      'html' => 0,
    ),
    'displayorder' => '0',
    'acount' => '14',
    'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
    'namerule2' => '{typedir}/list_{tid}_{page}.html',
    'mid' => 'article',
    'pcatpost' => 1,
    'topid' => '19',
    'domain' => '',
    'catids' => 
    array (
      0 => '667',
    ),
    'is_post' => 1,
    'mobile_domain' => '',
    'tid' => 1,
    'url' => 'https://gafei.com/list-liankafei.html',
    'total' => 14,
    'field' => 
    array (
    ),
  ),
)

'/views-2616-[page].html'

''

'https://test.gafei.com/views-2616'

array (
  's' => 'article',
  'c' => 'show',
  'id' => '2616',
  'm' => 'index',
)