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'<div>
<img alt="" src="/uploads/allimg/161226/8-1612260940055Y.jpg" style="width: 232px; height: 140px;" /></div>
<div>
“現在咖啡增長非常快,星巴克也還在跑馬圈地,這是一個契機。”白曉帆說,相比星巴克,其形象更加年輕,在省去門店租金後,成本也更具備優勢。“今後中國各種層級的咖啡都會存在,並不衝突”。</div>
<div>
</div>
<div>
不過,不少業內人士也表示,採用新模式進入中國市場的品牌還面臨諸多挑戰。中國食品產業評論員朱丹蓬向記者指出,Wheelys進軍中國能否成功難以確定。“類似於區域加盟的模式風險較高,如果不是全直營模式,品質和服務很難達到標準化。此外,其屬於輕資產運營,要有很完善的制度以及流程等。只要涉及加盟,流程的效果就會打折扣”。</div>
<div>
</div>
<div>
相信未來10年都是爆發期</div>
<div>
</div>
<div>
目前,無論是咖啡消費還是咖啡種植,中國的行業地位都顯得有些尷尬。</div>
<div>
</div>
<div>
《每日經濟新聞》記者此前就有報道指出,作爲產區,中國咖啡豆產量有限,在全球佔比不足1%;而在咖啡消費方面,昆明富民進出口有限公司咖啡行業高級分析師賈奔指出,目前中國咖啡豆消費量或許並沒有一些機構預測的那麼樂觀(曾有機構預測2015年中國咖啡豆需求量達到18萬噸)。按其估算,目前國內咖啡市場的年消費僅在8萬噸左右。</div>
<div>
</div>
<div>
不過,中國咖啡市場的消費潛力無疑是龐大的。中投顧問發佈的《2016~ 2020年中國咖啡行業投資分析及前景預測報告》表示,在中國,咖啡算不上普及,但是這一咖啡市場基數很小的人口大國,正在創造世界上最迅猛的增長,咖啡消費平均每年增長超過25%。而觀研天下另撰寫的一份報告指出,僅按照每年15%以上成長來看,到2020年中國咖啡市場就有3000億元。</div>
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